tiktok-ads-strategy

name	tiktok-ads-strategy
description	Use when launching TikTok ads. Different culture, different creative requirements.

TikTok Ads Strategy

TikTok ads = scroll-stopping creative + low-CPM reach + younger demos. Native-feel ads > polished commercials.

TikTok creative principles

1. Vertical 9:16 only
2. Hook in first 1.5 seconds (or scrolled past)
3. Native feel — looks like organic content
4. Trending audio (TikTok's algorithm favors)
5. Captions on screen
6. Authentic, not over-produced
7. Show product in use, not just product
8. Use platform features (transitions, effects, duets)

Ad placement options

1. In-Feed Ads — appear in For You feed
2. Spark Ads — boost organic posts
3. TopView — first ad on app open
4. Branded Hashtag Challenge — challenge-based
5. Brand Takeover — full-screen takeover

Cost benchmarks

• CPM: $5-15 (lower than Meta)
• CPC: $0.50-2.00
• CTR: 1-3% (similar to Meta)
• Conversion: typically lower than Meta (top-of-funnel audience)

Use for awareness; pair with Meta retargeting for conversion.

Where this fits in the X3 empire

TikTok ads strategy for CardPrepAI consumer audience.