| name | strategic-narrative-designer |
| slug | aaron-strategic-narrative-designer |
| displayName | Strategic Narrative Designer · 战略叙事设计 |
| summary | 变革叙事弧/旧世界到应许之地/五段结构 |
| description | Use when the user asks to "design our change narrative", "build the old-world-to-new-game story arc", or "frame the shift our category is undergoing"; produces a Raskin-style strategic narrative arc — old world → the undeniable shift → winners vs losers under the new rules → the promised land → proof the promised land is real — derived from the positioning truth set and the belief/objection map, feeding the TALE Architecture arc sub-item. Every proof beat is labeled Measured / User-provided / [needs source] and this skill never adjudicates a claim. Not for the message house hierarchy — use message-system-architect; not for the pitch deck narrative — use pitch-narrative-builder; not for claim substantiation — use offer-claims-registry. 变革叙事弧/旧世界/应许之地/战略叙事结构 |
| version | 20.1.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when building the durable strategic narrative arc before the message house exists: naming the old world and its assumptions, the undeniable shift, the winners and losers under the new rules, the promised land, and the proof it is real. The first Architect move of the TALE loop, taking the positioning truth set and belief map as upstream and handing the arc to message-system-architect. Not the message-house hierarchy itself and not the pitch deck. |
| argument-hint | <product / brand> [positioning truth set path] [belief map path] |
| metadata | {"author":"aaron-he-zhu","version":"20.1.0","discipline":"narrative","phase":"architect","geo-relevance":"low","hermes":{"tags":["marketing","narrative","architect"],"category":"narrative"},"openclaw":{"emoji":"📖","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Strategic Narrative Designer
Builds the Raskin-style strategic change narrative — the five-beat arc that reframes a market before any tagline exists: old world (the status quo and its now-shaky assumptions) → the undeniable shift (what changed that nobody can unsee) → winners vs losers (who wins and who is stranded under the new rules) → the promised land (the future the shift makes possible) → proof the promised land is real (the evidence, each beat labeled and traceable). It is the first move of the TALE Architect phase and feeds the A dimension's strategic narrative arc present (old world → the shift → the new game → the promised land → proof), not just a feature list sub-item (see tale-benchmark.md). The arc is the spine message-system-architect hangs the durable message house on, so its quality is upstream of the A1 canon-integrity veto — but this skill authors story structure, never the canon record itself.
Scope guard: this skill produces the strategic narrative arc only. It does not author the durable message house — tagline, pillars, boilerplate, canon record (that is message-system-architect, which seeds the narrative-registry); build the sales/fundraising pitch deck narrative (pitch-narrative-builder); reconcile positioning against shippable reality (positioning-truth-tracer owns the truth set this reads); adjudicate any product or comparative claim (offer-claims-registry is the sole writer of memory/claims/claims-ledger.md — unverified proof beats are marked [needs source] and submitted to memory/events/claims.ndjson via an authorized operation: propose request to registry-events.py); or compute the TALE profile result (only the narrative-quality-auditor gate scores TALE). It works one lever — the arc — and hands off.
