메뉴
Conduct a thorough brand safety audit of a creator or influencer before partnership. Use to assess reputational risk, content history, audience authenticity, and alignment with brand values.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Design a creator ambassador/loyalty programme with tiered benefits. Use when building long-term creator partnerships, retention strategies, or loyalty incentive structures.
Conduct competitive and industry benchmark analysis for influencer campaigns. Use when evaluating campaign performance against market standards, comparing creator tiers, or building performance targets.
Generate a complete influencer campaign brief from a product/objective description. Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.
Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.
Generate a campaign status update report. Use for weekly check-ins, stakeholder updates, or when asked about campaign progress.
Create a detailed content brief for creators. Use when briefing influencers on a specific deliverable, defining creative direction, or setting content expectations.
| name | brand-safety-audit |
| description | Conduct a thorough brand safety audit of a creator or influencer before partnership. Use to assess reputational risk, content history, audience authenticity, and alignment with brand values. |
Audit creator: $ARGUMENTS
| Field | Value |
|---|---|
| Creator name / handle | |
| Platform(s) | |
| Followers (primary) | |
| Content category | |
| Date of audit | |
| Auditor |
Review last 6-12 months of content across all platforms.
| Category | Found? | Severity | Details / Links |
|---|---|---|---|
| Hate speech / discrimination | ✅/❌ | 🔴🟡 | |
| Profanity / vulgar language | ✅/❌ | 🔴🟡 | |
| Violence / graphic content | ✅/❌ | 🔴🟡 | |
| Drug / substance use | ✅/❌ | 🔴🟡 | |
| Sexual / explicit content | ✅/❌ | 🔴🟡 | |
| Political extremism | ✅/❌ | 🔴🟡 | |
| Misinformation / conspiracy | ✅/❌ | 🔴🟡 | |
| Bullying / harassment | ✅/❌ | 🔴🟡 | |
| Self-harm / dangerous acts | ✅/❌ | 🔴🟡 | |
| Copyright infringement | ✅/❌ | 🔴🟡 | |
| Counterfeit / illegal goods | ✅/❌ | 🔴🟡 |
| Topic | Creator's stance | Risk to brand |
|---|---|---|
| Political content | Active / Occasional / None | 🔴🟡🟢 |
| Religious content | Active / Occasional / None | 🔴🟡🟢 |
| Social justice issues | Active / Occasional / None | 🔴🟡🟢 |
| Competitor mentions | Frequent / Rare / None | 🔴🟡🟢 |
| Metric | Value | Benchmark | Flag |
|---|---|---|---|
| Follower growth pattern | Organic / Spikes | Steady growth | 🟢🟡🔴 |
| Engagement rate | ___% | ___% for tier | 🟢🟡🔴 |
| Likes-to-comments ratio | ___:1 | 10-50:1 normal | 🟢🟡🔴 |
| Comment quality | Genuine / Generic / Bot-like | Genuine | 🟢🟡🔴 |
| Follower geography match | ___% in target market | >50% | 🟢🟡🔴 |
| Follower demographics | Matches brand target | Aligns | 🟢🟡🔴 |
| Suspicious followers % | ___% | <15% | 🟢🟡🔴 |
| Engagement pods detected | Yes / No | No | 🟢🟡🔴 |
Tools used: (HypeAuditor / Modash / Social Blade / Grin / manual check)
Authenticity score: ___/100
| Past brand partner | Category | Date | Content quality | Compliance | Notes |
|---|---|---|---|---|---|
| 🟢🟡🔴 | 🟢🟡🔴 | ||||
| 🟢🟡🔴 | 🟢🟡🔴 | ||||
| 🟢🟡🔴 | 🟢🟡🔴 |
Competitor partnerships:
Partnership red flags:
Search results check (Google first 3 pages):
| Finding | Sentiment | Impact |
|---|---|---|
| Positive / Neutral / Negative | 🔴🟡🟢 | |
| Positive / Neutral / Negative | 🔴🟡🟢 |
News / media mentions:
Community sentiment:
| Brand value | Creator alignment | Evidence |
|---|---|---|
| Strong / Moderate / Weak / Conflict | ||
| Strong / Moderate / Weak / Conflict | ||
| Strong / Moderate / Weak / Conflict | ||
| Strong / Moderate / Weak / Conflict |
Target audience overlap: High / Medium / Low Content quality match: Premium / Matches / Below standard Aesthetic alignment: Strong / Acceptable / Misaligned
| Scenario | Probability | Impact | Mitigation |
|---|---|---|---|
| Past content resurfaces | Low/Med/High | 🔴🟡🟢 | |
| Creator makes controversial statement | Low/Med/High | 🔴🟡🟢 | |
| Audience authenticity exposed | Low/Med/High | 🔴🟡🟢 | |
| Competitor callout / drama | Low/Med/High | 🔴🟡🟢 | |
| Personal scandal | Low/Med/High | 🔴🟡🟢 |
| Category | Rating | Weight | Weighted Score |
|---|---|---|---|
| Content history | 🟢🟡🔴 /5 | 25% | |
| Audience authenticity | 🟢🟡🔴 /5 | 20% | |
| Partnership history | 🟢🟡🔴 /5 | 15% | |
| Legal compliance | 🟢🟡🔴 /5 | 15% | |
| Online reputation | 🟢🟡🔴 /5 | 10% | |
| Brand alignment | 🟢🟡🔴 /5 | 10% | |
| Crisis vulnerability | 🟢🟡🔴 /5 | 5% | |
| COMPOSITE SCORE | 100% | /5 |
| Approver | Role | Decision | Date |
|---|---|---|---|
| Brand Safety Manager | ✅/❌ | ||
| Legal Advisor | ✅/❌ | ||
| Campaign Manager | ✅/❌ |
