content-brief
Create a detailed content brief for creators. Use when briefing influencers on a specific deliverable, defining creative direction, or setting content expectations.
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- 2026년 2월 15일 01:08
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- content-brief
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- Create a detailed content brief for creators. Use when briefing influencers on a specific deliverable, defining creative direction, or setting content expectations.
# Creator Content Brief
Create a content brief for: **$ARGUMENTS**
## Brief Document
### Campaign & Creator Info
| Field | Value |
|-------|-------|
| Campaign | |
| Creator | |
| Platform | |
| Content format | |
| Deliverable # | ___ of ___ |
| Due date (draft) | |
| Due date (publish) | |
### The Ask
**In one sentence**: What should the creator make?
### Key Message
The one thing the audience should remember:
>
### Talking Points
**Must mention** (non-negotiable):
1.
2.
3.
**Nice to include** (if natural):
1.
2.
**Do NOT mention**:
1.
2.
### Creative Direction
**Tone**: (e.g., casual and authentic / aspirational / educational / humorous)
**Visual direction**:
- Setting / location guidance
- Lighting / mood
- Styling / wardrobe notes
- Product placement (how to show the product)
**Content structure suggestion** (creator can adapt):
1. **Hook** (first 1-3 seconds):
2. **Body**:
3. **CTA**:
**Reference content**: (links to examples of the style/format we're looking for)
### Creative Freedom Level
- 🔴 **Low**: Follow this brief closely, near-scripted
- 🟡 **Medium**: Key messages required, creative execution is flexible
- 🟢 **High**: Concept/objective only, creator drives the creative
### Technical Specs
| Spec | Requirement |
|------|------------|
| Aspect ratio | |
| Min duration | |
| Max duration | |
| Resolution | |
| Captions required? | Yes / No |
| Music | Creator choice / Provided / Trending audio |
| Hashtags | |
| Tags / mentions | |
| Link / promo code | |
| Disclosure | #ad / Paid partnership / Both |
### Assets Provided
- [ ] Product (shipped on: ___)
- [ ] Brand guidelines PDF
- [ ] Logo files
- [ ] Talking points doc
- [ ] Promo code: ___
- [ ] UTM link: ___
- [ ] Reference content links
### Approval Process
1. Creator submits draft by: ___
2. Brand reviews within: ___ business days
3. Max revision rounds: ___
4. Final approval by: ___
5. Publish window: ___ to ___
### Usage Rights
- **Duration**: ___ months / perpetual
- **Channels**: Creator only / Brand organic / Brand paid / All
- **Modifications**: None / Minor edits / Full re-edit allowed
- **Territory**: ___ / Worldwide
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