campaign-brief

name	campaign-brief
description	Generate a complete influencer campaign brief from a product/objective description. Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.

Campaign Brief Generator

Create a comprehensive influencer campaign brief for: $ARGUMENTS

Brief Structure

Fill in every section below. Ask clarifying questions only if critical information is truly missing — otherwise make smart assumptions and flag them.

1. Campaign Overview

• Campaign name: (memorable, internal-facing)
• Brand / Product:
• Campaign objective: (awareness / consideration / conversion / loyalty)
• Key message: (one sentence the audience should take away)
• Campaign period: (start → end, including lead time)

2. Target Audience

• Primary persona: age, gender, location, interests, pain points
• Secondary persona (if any)
• Platforms where they spend time
• Content formats they engage with most

3. Creator Strategy

• Tier mix: Nano / Micro / Mid / Macro / Mega — how many of each and why
• Niche focus: (e.g., skincare, fitness, parenting, tech)
• Must-have creator attributes: (authenticity markers, aesthetic, values)
• Exclusions: (competitor affiliations, brand-safety red lines)

4. Platform & Format

Platform	Format	Quantity per creator	Specs
TikTok
Instagram
YouTube
Other

5. Content Direction

• Tone: (e.g., educational, aspirational, humorous, raw/authentic)
• Must-include: (product shots, key phrases, hashtags, links, discount codes)
• Must-avoid: (competitor mentions, claims, sensitive topics)
• Creative freedom level: Low (scripted) / Medium (guided) / High (concept only)

6. Campaign Mechanics

• Type: Gifting / Paid / Affiliate / Ambassador / Co-creation / Hybrid
• Creator deliverables: (posts, stories, reels, videos — exact counts)
• Brand deliverables to creators: (product, assets, talking points, promo codes)
• Approval process: (rounds, turnaround time, who approves)

7. Timeline

Milestone	Date	Owner
Brief finalised
Creator shortlist approved
Outreach complete
Contracts signed
Product shipped to creators
Content drafts due
Content approval
Go-live window opens
Go-live window closes
Reporting due

8. Budget

• Total budget:
• Creator fees: (breakdown by tier)
• Product/gifting costs:
• Paid amplification:
• Platform/tool fees:
• Contingency (10%):

9. Measurement

• Primary KPIs: (max 3)
• Secondary KPIs:
• Benchmarks: (what "good" looks like for this campaign type)
• Reporting cadence: (real-time / weekly / post-campaign)
• Attribution method: (UTMs, promo codes, affiliate links, brand lift study)

10. Legal & Compliance

• Disclosure requirements: (#ad, paid partnership tag, etc.)
• Usage rights: (duration, channels, modifications)
• Exclusivity period:
• Key contract clauses: