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Create short-form video content (Reels, TikTok, Shorts) using practitioner methodology. Covers production workflow from concept to publish, hook construction, format selection, and algorithm optimization.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
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| name | short-form-video |
| description | Create short-form video content (Reels, TikTok, Shorts) using practitioner methodology. Covers production workflow from concept to publish, hook construction, format selection, and algorithm optimization. |
This skill guides short-form video creation from concept through publication. It emphasizes practitioner methodology: fast prototyping, finding what works before building process, and "sponge then sharpen" creative philosophy.
Core Philosophy: You can't build a franchise system if you're not already selling a billion cheeseburgers. Find what works FIRST, then build process around it.
For captions and on-screen text only: Use video-caption-creation skill instead.
Be malleable. Try different things. Stay loosey-goosey.
In this phase:
Warning signs you're stuck:
Once something works, lock in and scale.
In this phase:
When to shift: You've found a format that consistently gets views AND you could make it repeatedly.
If you're working on short-form content for longer than 15 minutes, that's a warning sign.
Short-form prototyping should be:
Get it 90% good. The last 10% would take 2.5 hours - not worth it.
Mindset: You're a better editor than blank-page creator. Get the draft done, then evaluate.
If a truck driver wouldn't understand your hook, it's too complicated.
The first 1-3 seconds determine everything. Construct hooks that:
1. Polarizing Statements
2. Counter-Intuitive Reveals
3. Direct Challenges
4. Curiosity Gaps
5. List Format
Punchline First: Put the payoff at the beginning, not the end.
No Satisfying Ending? Add: "Check description for how she solved it"
Same Video, Different Hooks: Test the same content with different hooks - space them out over weeks.
Split-Screen with Oddly Satisfying Footage
Text on B-Roll
Greenscreen Commentary
Podcast Clips (Monologue)
Podcast Clips (Dialogue)
UGC-Style Talking Head
Mashup/Supercut
On-Location Footage
Scripted UGC
Dial It to 11: What's the most extreme version of this title?
Stock Photos > Illustrations: Real photos with expressions work better
Less Text, Higher Contrast: "They ate me for lunch" → "They hate me"
Show Expressive Faces: If using guest, show reaction/emotion
Every Word After Hook Is a Filter:
Universalize When Possible: Make specific topics broadly appealing
Direct Appeal Format: "If your kid hates school, please watch this"
Title and thumbnail should work together, not repeat:
Low views usually = bad packaging, not bad content. Try:
Don't limit yourself to one format. Build multiple independent pillars:
| Pillar | Format | Hook Style |
|---|---|---|
| Green Screen Commentary | You reacting to content | Direct commentary |
| Expert UGC | Moms sharing tips | Authentic testimony |
| Faceless B-Roll | Text on satisfying footage | Curiosity/insight |
| Podcast Clips | Monologue or dialogue | Storytelling |
| Historical/Educational | Illustrated or archival | Counter-intuitive reveals |
Each pillar has its own methodology. When one works, triple down on that pillar.
Stack four signals - algorithm indexes ALL:
Topic words must appear in:
Production Mistakes:
Hook Mistakes:
Algorithm Mistakes:
Thumbnail/Title Mistakes:
video-caption-creation - Detailed caption and hook writingpodcast-production - Cutting clips from podcast episodessocial-content-creation - Text-only social postsStudio/Social Media/ANDREW-MUTO-AUDIT.md - Full practitioner notesStudio/Social Media/Format Notes/video-arsenal.md - Producible formats by tierStudio/Social Media/Platform Insights/ - Platform-specific heuristics