菜单
Create short-form video content (Reels, TikTok, Shorts) using practitioner methodology. Covers production workflow from concept to publish, hook construction, format selection, and algorithm optimization.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Generate AI images using Nano Banana Pro (Gemini). Use this skill when the user needs images - thumbnails, social posts, blog headers, or creative visuals. Follows an iterative workflow - brainstorm concepts, select direction, generate in multiple styles, then produce via API.
Create on-screen text hooks and captions for short-form video clips. Built around the Complementarity Principle - on-screen text should ADD to what the viewer hears, not repeat it. Includes podcast clip workflow, hook categories, and Triple Word Score optimization.
Transform source material into authentic, human-written content. Use for ANY writing task - newsletters, articles, social posts, emails. Combines voice transformation, AI pattern detection, and Charlie Deist's signature moves. Replaces the old ai-tells and human-writing skills.
Writing style reference based on case studies of successful newsletters. This skill should be used when the user wants to write in the distinctive voice and style of professional newsletter writers, or when creating content that needs to feel authentic and human rather than AI-generated.
Help a knowledge worker find where their attention earns the fattest margin when combined with AI. Maps their skill stack against AI capabilities to identify high-surplus opportunities vs. commodity traps. Use when someone asks where to focus their AI efforts, how to avoid the allocation economy race-to-zero, or how to build a defensible position as an individual operator.
Complete workflow for producing podcast episodes from raw transcript to publishable YouTube and social media assets. Four-checkpoint system for strategic decision-making plus final polished assets.
| name | short-form-video |
| description | Create short-form video content (Reels, TikTok, Shorts) using practitioner methodology. Covers production workflow from concept to publish, hook construction, format selection, and algorithm optimization. |
This skill guides short-form video creation from concept through publication. It emphasizes practitioner methodology: fast prototyping, finding what works before building process, and "sponge then sharpen" creative philosophy.
Core Philosophy: You can't build a franchise system if you're not already selling a billion cheeseburgers. Find what works FIRST, then build process around it.
For captions and on-screen text only: Use video-caption-creation skill instead.
Be malleable. Try different things. Stay loosey-goosey.
In this phase:
Warning signs you're stuck:
Once something works, lock in and scale.
In this phase:
When to shift: You've found a format that consistently gets views AND you could make it repeatedly.
If you're working on short-form content for longer than 15 minutes, that's a warning sign.
Short-form prototyping should be:
Get it 90% good. The last 10% would take 2.5 hours - not worth it.
Mindset: You're a better editor than blank-page creator. Get the draft done, then evaluate.
If a truck driver wouldn't understand your hook, it's too complicated.
The first 1-3 seconds determine everything. Construct hooks that:
1. Polarizing Statements
2. Counter-Intuitive Reveals
3. Direct Challenges
4. Curiosity Gaps
5. List Format
Punchline First: Put the payoff at the beginning, not the end.
No Satisfying Ending? Add: "Check description for how she solved it"
Same Video, Different Hooks: Test the same content with different hooks - space them out over weeks.
Split-Screen with Oddly Satisfying Footage
Text on B-Roll
Greenscreen Commentary
Podcast Clips (Monologue)
Podcast Clips (Dialogue)
UGC-Style Talking Head
Mashup/Supercut
On-Location Footage
Scripted UGC
Dial It to 11: What's the most extreme version of this title?
Stock Photos > Illustrations: Real photos with expressions work better
Less Text, Higher Contrast: "They ate me for lunch" → "They hate me"
Show Expressive Faces: If using guest, show reaction/emotion
Every Word After Hook Is a Filter:
Universalize When Possible: Make specific topics broadly appealing
Direct Appeal Format: "If your kid hates school, please watch this"
Title and thumbnail should work together, not repeat:
Low views usually = bad packaging, not bad content. Try:
Don't limit yourself to one format. Build multiple independent pillars:
| Pillar | Format | Hook Style |
|---|---|---|
| Green Screen Commentary | You reacting to content | Direct commentary |
| Expert UGC | Moms sharing tips | Authentic testimony |
| Faceless B-Roll | Text on satisfying footage | Curiosity/insight |
| Podcast Clips | Monologue or dialogue | Storytelling |
| Historical/Educational | Illustrated or archival | Counter-intuitive reveals |
Each pillar has its own methodology. When one works, triple down on that pillar.
Stack four signals - algorithm indexes ALL:
Topic words must appear in:
Production Mistakes:
Hook Mistakes:
Algorithm Mistakes:
Thumbnail/Title Mistakes:
video-caption-creation - Detailed caption and hook writingpodcast-production - Cutting clips from podcast episodessocial-content-creation - Text-only social postsStudio/Social Media/ANDREW-MUTO-AUDIT.md - Full practitioner notesStudio/Social Media/Format Notes/video-arsenal.md - Producible formats by tierStudio/Social Media/Platform Insights/ - Platform-specific heuristics