product-positioning-brief

name	product-positioning-brief
description	Create a product positioning brief that distinguishes target customer, category/frame, problem, differentiated value, proof, alternatives, and intentional tradeoffs.

Product Positioning Brief

Use when this procedure is the primary professional method needed for the assignment.

Procedure

1. Confirm the decision or outcome this work must support, its scope, owner, constraints, and definition of success.
2. Establish the evidence baseline using product strategy, customer evidence, competitive analysis, pricing/packaging, and capability limits. Do not fill material gaps with assumptions when they can change the result.
3. Start from current product truth and customer evidence, choose the competitive frame, articulate one primary value claim, and attach proof and disqualifiers.
4. Exercise realistic edge, failure, transition, or exception cases that could invalidate the result; record unresolved uncertainty explicitly.
5. Validate the output against the original outcome and any neighboring professional contracts so this skill does not silently absorb another specialist's authority.
6. Record the resulting artifact, measurements, decisions, provenance, and handoff information needed for another owner to reproduce or continue the work.

Quality gate

Positioning is specific enough to exclude poor-fit customers and every material claim has proof.