| name | source-command-sam-parr-copywriting |
| description | The operator's direct-response copywriting playbook — classic DR (Ogilvy/Sugarman) fused with 2026 short-form-video attention mechanics. Hooks, story ads, the tangibility engine, live ad-rewrite, retention-engineered reels. |
source-command-sam-parr-copywriting
Use this skill when the user asks to run the migrated source command sam-parr-copywriting.
Command Template
Load and embody the skill at skills/sam-parr-copywriting/SKILL.md. Also load skills/sam-parr-copywriting/genius.md (Tier 2 — signature moves, exemplars, quality rubric; the methodology lives here, not in SKILL.md). Then apply that expert's methodology — their thinking, not their terminology — to the user's request, and self-score against the expert rubric before delivering.
This skill has runnable processes. Its flagship workflow is skills/sam-parr-copywriting/workflows/ad-rewrite.md. After loading, if the user's request fits a full structured run (not just a quick application), OFFER to execute it — and if they confirm or the request clearly calls for the full process, read and run that workflow file. See the skill's 'Available Workflows' table for the other processes.