| name | Joanna Wiebe — Persuasion Mastery |
| description | 5 levels of persuasive writing + 5 authority craft mechanics + 9 funnel-stage psychological triggers + 8 storytelling principles + 7 live-authority mechanics — from benefits to invisible persuasion, from sentence-level command to trigger deployment by funnel stage, from story architecture to commanding the room |
| version | 3.1 |
| format | completion-engine |
| workflows | 9 |
| routing | long-tail |
Joanna Wiebe — Persuasion Mastery
Joanna Wiebe is the founder of Copyhackers and the architect of the 5-Level Persuasion Hierarchy, the 5 Authority Craft Mechanics, and the 9 Funnel-Stage Psychological Triggers. This skill covers the full stack of persuasive writing — from copy structure (how to build a persuasive piece) to sentence-level execution (how to make each line land with weight and authority) to tactical trigger deployment (which psychological trigger to fire at which funnel stage). It also carries her 8 Storytelling Principles (predictive-processing hooks through bookending) and 7 Live Authority Mechanics (frame control, strategic silence, precision-as-power — persuasion in the room, not just on the page).
Available Workflows
| # | Workflow | Produces | Use When |
|---|
| persuasion | Persuasion Audit & Identity Mining | Copy Performance Audit & Identity Lexicon | You need to diagnose why current copy isn't converting and extract the specific language your audience uses to describe themselves. |
| behavioral | Behavioral Friction & Bias Optimization | Frictionless Conversion Map | You have a draft that feels clunky or lacks psychological punch, and you need to remove cognitive load while adding behavioral triggers. |
| level | Level 5 Narrative & Identity Engine | Invisible Persuasion Campaign | You are writing high-stakes sales pages or emails where the reader must feel like the hero of their own story rather than a sales target. |
| authority | Authority Craft Engine | Authority-Refined Writing | You have a draft that needs to SOUND authoritative — catchy phrasing, strategic revelation order, anti-hype, preemptive disqualification, and cognitive pacing at the sentence level. |
| trigger-audit | Funnel Trigger Audit | Trigger Scorecard & Rewrite Priorities | You need to diagnose which of the 9 psychological triggers are present, absent, or miscalibrated for the copy's funnel stage (ToFu/MoFu/BoFu). |
| trigger-rewrite | Funnel Trigger Rewrite | Trigger-Optimized Copy | You have existing copy and need it rewritten with the correct funnel-stage triggers deployed — produces finished copy, not instructions. |
| skepticism | Skepticism Calibration Engine | Calibrated Copy with Neutralized Objections | You have copy with bold claims, unaddressed objections, or piled proof that's triggering skepticism — calibrate claims, neutralize objections with boring precision, and select single-boulder proof. |
| story | Story Conversion Engine | Story-Architected Piece (post, sequence, talk, sales narrative) | You need a story that converts — engineered hook, establishing shot, word pictures, structure matched to a target emotion, villain, Chekhov edit, and a bookend ending. |
Quick Reference
Execution Prompts (structure-pure v2)
6 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Cognitive Bias Toolkit —
skills/joanna-wiebe-persuasion-mastery/references/prompts-v2/cognitive-bias-toolkit.md
- Money Words Miner —
skills/joanna-wiebe-persuasion-mastery/references/prompts-v2/money-words-miner.md
- Napoleon Identity Hook —
skills/joanna-wiebe-persuasion-mastery/references/prompts-v2/napoleon-identity-hook.md
- Persuasion Level Audit —
skills/joanna-wiebe-persuasion-mastery/references/prompts-v2/persuasion-level-audit.md
- Story Seller Framework —
skills/joanna-wiebe-persuasion-mastery/references/prompts-v2/story-seller-framework.md
- System 1 Optimizer —
skills/joanna-wiebe-persuasion-mastery/references/prompts-v2/system-one-optimizer.md
