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SEO competitor analysis: compare keywords, content strategy, backlinks, AI citations, and traffic gaps to find ranking opportunities against rivals. Part of a 20-skill SEO & GEO suite. 竞品分析/竞争对手分析/竞品流量/竞品策略/内容营销
기본적으로 소스를 먼저 확인하는 Prompt가 선택됩니다. 직접 명령으로 전환하거나 로컬 사본을 다운로드할 수도 있습니다.
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직접 명령은 검토 Prompt를 거치지 않습니다. 실행하기 전에 소스를 확인하세요.
npx skills add https://github.com/GeorgeDoors888/GB-Power-Market-JJ --skill competitor-analysis명령은 한 줄로 유지됩니다. 복사하기 전에 가로로 스크롤해 전체 내용을 확인하세요.
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SOC 직업 분류 기준
SKILL.md 표시 중
| name | competitor-analysis |
| description | SEO competitor analysis: compare keywords, content strategy, backlinks, AI citations, and traffic gaps to find ranking opportunities against rivals. Part of a 20-skill SEO & GEO suite. 竞品分析/竞争对手分析/竞品流量/竞品策略/内容营销 |
| version | 6.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations. |
| homepage | https://github.com/aaron-he-zhu/seo-geo-claude-skills |
| when_to_use | Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps. |
| argument-hint | <competitor URL or domain> |
| metadata | {"author":"aaron-he-zhu","version":"6.0.0","geo-relevance":"medium","tags":["seo","geo","competitor-analysis","competitive-intelligence","benchmarking","competitor-keywords","competitor-backlinks","market-analysis","spyfu-alternative","竞品分析","競合分析","경쟁분석","analisis-competitivo"],"triggers":["analyze competitors","competitor SEO","competitive analysis","competitor keywords","competitor backlinks","market analysis","competitive intelligence","what are my competitors doing","what are they doing differently","why do they rank higher","spy on competitor SEO","what are they doing better","why do they outrank me","who are my SEO competitors","how do I beat my competitors","why do competitors rank higher","SpyFu alternative","Semrush competitor analysis","Ahrefs competitor tool","竞品分析","竞争对手分析","竞品SEO","对标分析","竞争情报","竞品怎么做的","他们排名为什么比我高","看看对手在干什么","为什么他们排名好","競合分析","競合SEO分析","ライバル分析","경쟁 분석","[Truncated]"]} |
Find out exactly why competitors outrank you — give this skill a competitor URL and it reverse-engineers their keyword strategy, content formula, backlink sources, and AI citation footprint. Walk away with a concrete action plan to close the gap.
Quick example: Analyze SEO strategy for hubspot.com → get a full breakdown of their top keywords, content patterns, domain authority profile, and the gaps you can exploit in under 10 minutes.
System role: Research layer skill. It turns market signals into reusable strategic inputs for the rest of the library.
Part of the SEO & GEO Skills Library · 20 skills · ClawHub · skills.sh
Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:
Use this whenever the task needs reusable market intelligence that should influence strategy, not just an ad hoc answer.
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
What content is driving the most traffic for [competitor]?
Analyze why [competitor] ranks #1 for [keyword]
How is [competitor] getting cited in AI responses? What can I learn?
Expected output: a prioritized research brief, evidence-backed findings, and a short handoff summary ready for memory/research/.
memory/research/.CLAUDE.md, memory/decisions.md, and memory/research/; hand canonical entity work to entity-optimizer.Next Best Skill below when the findings are ready to drive action.Note: All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected.
See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~analytics + ~~AI monitor connected: Automatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.
With manual data only: Ask the user to provide:
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
When a user requests competitor analysis:
Identify Competitors
If not specified, help identify competitors:
### Competitor Identification Framework
**Direct Competitors** (same product/service)
- Search "[your main keyword]" and note top 5 organic results
- Check who's advertising for your keywords
- Ask: Who do customers compare you to?
**Indirect Competitors** (different solution, same problem)
- Search problem-focused keywords
- Look at alternative solutions
**Content Competitors** (compete for same keywords)
- May not sell same product
- Rank for your target keywords
- Include media sites, blogs, aggregators
Gather Competitor Data
Collect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.
Analyze Keyword Rankings
Document total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.
Audit Content Strategy
Analyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.
Analyze Backlink Profile
Review total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.
Technical SEO Assessment
Evaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.
GEO/AI Citation Analysis
Test competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.
Synthesize Competitive Intelligence
Produce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).
Reference: See references/analysis-templates.md for detailed templates for each step.
Reference: See references/example-report.md for a complete example analyzing HubSpot's marketing keyword dominance.
Show me content [competitor] has that I don't, sorted by traffic potential
Find sites linking to [competitor 1] AND [competitor 2] but not me
What SERP features do competitors win? (Featured snippets, PAA, etc.)
How has [competitor]'s SEO strategy evolved over the past year?
After delivering findings to the user, ask:
"Save these results for future sessions?"
If yes, write a dated summary to memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md containing:
If any findings should influence ongoing strategy, recommend promoting key conclusions to memory/hot-cache.md.
Install the full suite: See README for one-command install of all 20 skills.