competitor-analysis

name	competitor-analysis
description	SEO competitor analysis: compare keywords, content strategy, backlinks, AI citations, and traffic gaps to find ranking opportunities against rivals. Part of a 20-skill SEO & GEO suite. 竞品分析/竞争对手分析/竞品流量/竞品策略/内容营销
version	6.0.0
license	Apache-2.0
compatibility	Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations.
homepage	https://github.com/aaron-he-zhu/seo-geo-claude-skills
when_to_use	Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps.
argument-hint	<competitor URL or domain>
metadata	{"author":"aaron-he-zhu","version":"6.0.0","geo-relevance":"medium","tags":["seo","geo","competitor-analysis","competitive-intelligence","benchmarking","competitor-keywords","competitor-backlinks","market-analysis","spyfu-alternative","竞品分析","競合分析","경쟁분석","analisis-competitivo"],"triggers":["analyze competitors","competitor SEO","competitive analysis","competitor keywords","competitor backlinks","market analysis","competitive intelligence","what are my competitors doing","what are they doing differently","why do they rank higher","spy on competitor SEO","what are they doing better","why do they outrank me","who are my SEO competitors","how do I beat my competitors","why do competitors rank higher","SpyFu alternative","Semrush competitor analysis","Ahrefs competitor tool","竞品分析","竞争对手分析","竞品SEO","对标分析","竞争情报","竞品怎么做的","他们排名为什么比我高","看看对手在干什么","为什么他们排名好","競合分析","競合SEO分析","ライバル分析","경쟁 분석","[Truncated]"]}

Competitor Analysis

Find out exactly why competitors outrank you — give this skill a competitor URL and it reverse-engineers their keyword strategy, content formula, backlink sources, and AI citation footprint. Walk away with a concrete action plan to close the gap.

Quick example: Analyze SEO strategy for hubspot.com → get a full breakdown of their top keywords, content patterns, domain authority profile, and the gaps you can exploit in under 10 minutes.

System role: Research layer skill. It turns market signals into reusable strategic inputs for the rest of the library.

Part of the SEO & GEO Skills Library · 20 skills · ClawHub · skills.sh

When This Must Trigger

Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:

Use this whenever the task needs reusable market intelligence that should influence strategy, not just an ad hoc answer.

• Entering a new market or niche
• Planning content strategy based on competitor success
• Understanding why competitors rank higher
• Finding backlink and partnership opportunities
• Identifying content gaps competitors are missing
• Analyzing competitor AI citation strategies
• Benchmarking your SEO performance

What This Skill Does

1. Keyword Analysis: Identifies keywords competitors rank for
2. Content Audit: Analyzes competitor content strategies and formats
3. Backlink Profiling: Reviews competitor link-building approaches
4. Technical Assessment: Evaluates competitor site health
5. GEO Analysis: Identifies how competitors appear in AI responses
6. Gap Identification: Finds opportunities competitors miss
7. Strategy Extraction: Reveals actionable insights from competitor success

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Basic Competitor Analysis

Analyze SEO strategy for [competitor URL]