gtm-strategist-skills

Use this skill when the user wants to choose marketing channels, plan their launch newsletter, set a GTM budget, collect social proof, or build their communication strategy. Phase 8 of 12: interactive guided workflow for choosing GTM motions, narrowing channels, projecting funnels, drafting social posts, launching newsletters, collecting social proof, marketplace strategy, GTM budget, and launch plan presentation.

Use this skill when the user has already launched and wants to build repeatable growth systems, set up a CRM, create SOPs, or run growth experiments. Phase 10 of 12: interactive guided workflow for launch retrospective, CRM setup, GTM motions, roadmap creation, growth sprints, CRO experimentation, growth loops, SOPs, and new market exploration.

Use this skill when the user needs to define their MVP, create a product roadmap, plan metrics and tracking, refine their value proposition with JTBD, or run usability tests. Phase 4 of 12: interactive guided workflow for JTBD value proposition refinement, product roadmap, MVP definition, metrics and tracking plans, bug hunting, usability testing, and pre-mortem workshops.

Use this skill when the user wants to research competitors, plan customer interviews, conduct market research, or understand their competitive landscape. Phase 2 of 12: interactive guided workflow for beachhead segment identification, Market-Problem Map, customer discovery interviews, surveys, competitor analysis, competition mood boards, competitor ad monitoring, and competitive experience teardowns.

Use this skill when the user wants to position their product in the market, craft messaging, define their UVP/USP, or build a visual identity. Phase 6 of 12: interactive guided workflow for market positioning (April Dunford framework), UVP/USP differentiation, messaging v01 template, minimum viable visual identity, and messaging testing with prospects.

Use this skill when the user is preparing to launch, wants to set up a war room, build a launch support network, write launch emails, or plan launch day activities. Phase 9 of 12: interactive guided workflow for building a support network (50+ allies), UTM tracking setup, launch email writing, war room setup, launch event planning, launch-day engagement optimization, and screenshotting everything.

Use this skill when the user wants to build their sales engine — sales deck, case studies, outbound campaigns, partnership programs, or ABM strategy. Phase 12 of 12: interactive guided workflow for sales deck, one-pager, case studies, outbound campaigns, partnership programs, dream client lists, video selling, ABM, sales scripts, and customer exit interviews.

Use this skill when the user wants to start their go-to-market strategy, build a strategic foundation, or asks about SWOT analysis, value proposition canvas, 90-day GTM plan, analytics setup, or getting started with GTM. Phase 1 of 12: interactive guided workflow through One-Page Endgame (OPE) canvas, GTM Power Hour, SWOT analysis, problem space deep dive, value proposition canvas, LinkedIn optimization, email collection, domain setup, 90-day GTM plan, analytics setup, and mission-critical mindset.

Use this skill when the user needs to build launch assets like a website, pitch deck, press release, product demo, or media kit. Phase 7 of 12: interactive guided workflow for building a 1.0 website, recording a product demo, creating a media kit, preparing a pitch deck, drafting a press release, and setting up legal documents (ToS, privacy policy, cookies).

Use this skill when the user wants to build an ongoing marketing engine, create a content strategy, set up social media publishing, plan influencer partnerships, or run email and paid ad campaigns. Phase 11 of 12: interactive guided workflow for strategic narrative, content strategy, social media publishing, AI content training, LinkedIn lead magnets, social selling, influencer partnerships, PR and media, email sequences, paid advertising, and community building.

Use this skill when the user asks about pricing strategy, how to price their product, willingness-to-pay research, or business model design. Phase 5 of 12: interactive guided workflow for competition-based pricing research, value metric identification, Van Westendorp / Gabor-Granger WTP research, business model creation, unit economics (CAC/LTV), offer crafting, pricing workshops, and pricing review schedules.

Use this skill when the user wants to validate their customer assumptions, test their ICP, design experiments, or create customer personas from evidence. Phase 3 of 12: interactive guided workflow for assumption mapping, MVI (minimum viable idea) testing, alpha tests, community launches, archetype creation, and decision-making unit (DMU) analysis.