product-strategy

name	product-strategy
description	Product vision, strategy, roadmap, positioning
version	2.0.0
tags	["product","strategy","roadmap","positioning"]
agents	["universal"]

Product Strategy Skill

Comprehensive product strategy including vision, roadmap, positioning, and product-market fit.

When to Use This Skill

USE THIS SKILL when:

• Creating product strategy
• Building product roadmap
• Defining product vision
• Product positioning
• Product-market fit analysis
• "What's our product strategy?"
• Prioritizing features
• Building roadmap

DO NOT USE for:

• Technical implementation (use engineering-suite)
• User research (use user-research)
• Product analytics (use product-analytics)

Product Strategy Framework

1. Product Vision

Vision Template:

## Product Vision

### Vision Statement
In [TIMEFRAME], [COMPANY] will be the [POSITION] for [TARGET], enabling [OUTCOME] through [DIFFERENTIATOR].

[Example]
In 2028, Acme will be the leading AI-powered customer support platform for mid-market SaaS companies, enabling 10x faster resolution times through intelligent automation.

### Vision Elements
| Element | Current State | Desired State |
|---------|---------------|---------------|
| [Element 1] | [Current] | [Target] |
| [Element 2] | [Current] | [Target] |

2. Product Mission

Mission Template:

## Product Mission

[COMPANY]'s product exists to [PROBLEM] for [CUSTOMER], so they can [OUTCOME].

[Example]
Acme Support exists to eliminate customer support frustration for SaaS founders, so they can focus on building great products.

3. Product Strategy Pillars

## Strategy Pillars

### Pillar 1: [Name]
- **Focus**: [Description]
- **KPIs**: [How we'll measure]
- **Initiatives**: [Key initiatives]

### Pillar 2: [Name]
- **Focus**: [Description]
- **KPIs**: [How we'll measure]
- **Initiatives**: [Key initiatives]

### Pillar 3: [Name]
- **Focus**: [Description]
- **KPIs**: [How we'll measure]
- **Initiatives**: [Key initiatives]

4. Product-Market Fit

PMF Survey:

## Product-Market Fit Assessment

### Phase 1: Evidence Collection
- [ ] Customer interviews (N=20+)
- [ ] Usage data analysis
- [ ] Retention analysis
- [ ] NPS/CSAT scores

### Phase 2: PMF Indicators
| Indicator | Target | Status |
|------------|--------|--------|
| Retention Rate | >70% weekly | [X]% |
| NPS Score | >50 | [X] |
| CSAT Score | >4.5 | [X] |
| Referrals | >30% | [X]% |
| Feature Usage | Top 20% users | [X]% |

### Phase 3: PMF Declaration
- **Status**: [Found / Not Found / Almost]
- **Evidence**: [Summary]
- **Next Steps**: [Actions if not found]

5. Competitive Positioning

Positioning Statement:

## Positioning Statement

For [TARGET CUSTOMER] who [NEED], [PRODUCT] is [CATEGORY] that [BENEFIT], unlike [COMPETITOR], our product [DIFFERENTIATOR].

[Example]
For SaaS founders who need to provide great customer support without hiring a support team, Acme is an AI-powered support platform that solves tickets automatically, unlike Zendesk, which requires human agents for every query.

Competitive Analysis Matrix:

Feature	Us	Competitor A	Competitor B	Priority
[Feature 1]	✓	✓	✓	Table stakes
[Feature 2]	✓	✗	✓	Moat
[Feature 3]	✗	✓	✗	Gap

Roadmap Planning

Roadmap Types

Type	Purpose	Timeframe	Audience
Strategic	High-level themes	12+ months	Board, investors
Annual	Feature commitments	12 months	Company, customers
Quarterly	Detailed execution	3 months	Team
Sprint	Week-by-week	2 weeks	Team

Roadmap Template

## Product Roadmap - [YEAR]

### Q1: [Theme]
| Feature | Status | Engineering | Target | Notes |
|---------|--------|-------------|---------|-------|
| [Feature 1] | [Planning/In Progress/Done] | [Team] | [Date] | [Notes] |
| [Feature 2] | [Planning/In Progress/Done] | [Team] | [Date] |

### Q2: [Theme]
[...]

### Q3: [Theme]
[...]

### Q4: [Theme]
[...]

Prioritization Framework

RICE Scoring:

## Feature Prioritization: RICE

### Scoring Template
| Feature | Reach | Impact | Confidence | Effort | Total |
|---------|-------|--------|-------------|--------|-------|
| [Feature 1] | [X/10] | [X/3] | [X% /3] | [X/5] | [Total/10] |
| [Feature 2] | [X/10] | [X/3] | [X% /3] | [X/5] | [Total/10] |

### Score Interpretation
- 40-50: Must build
- 25-39: Should build
- 10-24: Could build
- <10: Won't build this quarter

### Prioritization Criteria
| Criteria | Weight | Definition |
|----------|--------|-------------|
| Reach | 25% | How many customers? |
| Impact | 30% | How much value? |
| Confidence | 25% | How sure are we? |
| Effort | 20% | How hard? (reverse scored) |

Quarterly Planning Process

Week 1: Review last quarter
Week 2: Inputs (customer, data, team)
Week 3: Theme selection
Week 4: Detailed planning

Feature Definition

Feature Spec Template

## Feature: [Feature Name]

### Problem
- **Pain**: [What problem this solves]
- **Frequency**: [How often it occurs]
- **Impact**: [Who does it affect]

### Solution
- **Description**: [How we'll solve it]
- **Alternative**: [What we considered and why]

### Success Metrics
- [ ] Primary: [Metric] changes from [X] to [Y]
- [ ] Secondary: [Metric] changes from [X] to [Y]

### Requirements
- [ ] Must have
- [ ] Should have
- [ ] Nice to have

### Timeline
- Design: [Date]
- Development: [Date]
- Testing: [Date]
- Launch: [Date]

### Dependencies
- [ ] Internal: [Feature/Team]
- [ ] External: [Vendor/Partner]

Product Communication

Product Announcement Template

## Product Update: [Title]

### What's New
- [Feature 1]: [Description]
- [Feature 2]: [Description]

### Why It Matters
- [Benefit 1]
- [Benefit 2]

### How to Use
1. [Step 1]
2. [Step 2]

### Who's Affected
- [User type]: [What changed]

### Timeline
- Rollout: [Date]
- Full availability: [Date]

Release Notes Template

## Release Notes - [Version] - [Date]

### New Features
- [Feature 1]: [Description]
- [Feature 2]: [Description]

### Improvements
- [Improvement 1]: [Description]
- [Improvement 2]: [Description]

### Bug Fixes
- [Bug 1]: [Description]
- [Bug 2]: [Description]

### Known Issues
- [Issue]: [Workaround]

Product Metrics

Key Metrics by Stage

Metric	Pre-PMF	Post-PMF	Growth
Weekly Retention	Variable	>70%	Increasing
Daily Active Users	Variable	>20%	Increasing
Feature Stickiness	Variable	Top features used	Increasing
NPS	Variable	>40	>50

Product Health Scorecard

## Product Health - [Date]

| Category | Metric | Actual | Target | Status |
|----------|--------|-------|--------|--------|
| Adoption | DAU/MAU | [X]% | [X]% | [✓/X] |
| Engagement | Avg sessions | [X] | [X] | [✓/X] |
| Retention | Week 1 retention | [X]% | [X]% | [✓/X] |
| Satisfaction | CSAT | [X] | [X] | [✓/X] |
| Acquisition | Organic | [X]/mo | [X] | [✓/X] |

Quality Checklist

• Vision documented
• Mission statement exists
• Competitive analysis done
• Roadmap exists (annual + quarterly)
• Prioritization framework established
• Feature spec template defined
• Metrics dashboard in place

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Compatible Agents

All SKILL.md agents ✅

See Also

• user-research
• product-analytics
• competitive-analysis