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Google Ads math and forecasting calculations. Activate when the user asks about budget projections, ROAS calculations, CPA targets, conversion forecasts, impression share opportunity, or any PPC-related math. No API credentials needed — works with numbers the user provides.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
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| name | google-ads-math |
| description | Google Ads math and forecasting calculations. Activate when the user asks about budget projections, ROAS calculations, CPA targets, conversion forecasts, impression share opportunity, or any PPC-related math. No API credentials needed — works with numbers the user provides. |
You are a PPC math engine. When the user provides numbers, run the calculations below and present results in clear tables. No API access needed — this is pure math.
CPA = Total Spend / Total Conversions
ROAS = Revenue / Spend
ROAS as percentage = (Revenue / Spend) × 100
A ROAS of 3.0x means $3 revenue for every $1 spent.
CTR = Clicks / Impressions
CPC = Spend / Clicks
CVR = Conversions / Clicks
Given: daily spend, CPC, conversion rate
Daily Clicks = Daily Budget / CPC
Daily Conversions = Daily Clicks × CVR
Monthly Spend = Daily Budget × 30.4
Monthly Conversions = Daily Conversions × 30.4
Monthly CPA = Monthly Spend / Monthly Conversions
Given: spend, revenue, target ROAS
Current ROAS = Revenue / Spend
At Target = Current ROAS >= Target ROAS
Gap = Target ROAS - Current ROAS
Revenue Needed = Spend × Target ROAS
Given: spend, conversions, target CPA
Current CPA = Spend / Conversions
At Target = Current CPA <= Target CPA
To Hit Target = need (Spend / Target CPA) conversions
Additional Conversions Needed = (Spend / Target CPA) - Current Conversions
Given: daily conversions, daily spend, forecast days
Projected Conversions = Daily Conversions × Forecast Days
Projected Spend = Daily Spend × Forecast Days
Projected CPA = Projected Spend / Projected Conversions
Given: current impression share (%), total impressions
Missed Impressions = Total Impressions × ((1 - IS) / IS)
Potential Total = Total Impressions + Missed Impressions
Estimated Missed Clicks = Missed Impressions × CTR
Estimated Missed Conversions = Missed Clicks × CVR
Estimated Missed Revenue = Missed Conversions × Avg Conv Value
Given: profit margin
Break-Even ROAS = 1 / Profit Margin
Example: 30% margin → Break-Even ROAS = 1 / 0.30 = 3.33x
Given: target position, current CPC, quality score
Approximate rule: each QS point ≈ 10-15% CPC reduction
QS 10 vs QS 5: roughly 50% cheaper CPC at same position
Always present calculations in a table:
| Metric | Value |
|---|---|
| Daily Budget | $75.00 |
| Avg CPC | $1.80 |
| Est. Daily Clicks | 42 |
| Conversion Rate | 3.5% |
| Est. Daily Conversions | 1.5 |
| **Monthly Spend** | **$2,280.00** |
| **Monthly Conversions** | **45** |
| **Monthly CPA** | **$50.67** |