菜单
Google Ads math and forecasting calculations. Activate when the user asks about budget projections, ROAS calculations, CPA targets, conversion forecasts, impression share opportunity, or any PPC-related math. No API credentials needed — works with numbers the user provides.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Google Ads campaign performance analysis using GAQL (Google Ads Query Language). Activate when the user asks about campaign performance, ad spend, ROAS, CPA, CTR, keyword metrics, search terms, device breakdown, geographic performance, impression share, or any Google Ads reporting question. Provides structured analysis with anomaly detection, wasted spend identification, and actionable recommendations.
Structured Google Ads account audit across 7 dimensions. Activate when the user asks to "audit my account", "check for problems", "find issues", "review my campaigns", or requests a comprehensive account health assessment. Delivers findings with severity ratings and prioritized action items.
MCP (Model Context Protocol) server configuration for live Google Ads API access. Activate when the user wants to connect Claude to their Google Ads account via MCP, set up the google-ads-mcp server, or configure credentials for live API queries. Provides setup instructions, server configuration, and troubleshooting.
Safe Google Ads write operations using the Confirm-Execute-Postcheck (CEP) protocol. Activate when the user wants to pause campaigns, change bids, update budgets, add keywords, create ads, or make any modification to their Google Ads account. Every mutation requires explicit user confirmation before execution.
| name | google-ads-math |
| description | Google Ads math and forecasting calculations. Activate when the user asks about budget projections, ROAS calculations, CPA targets, conversion forecasts, impression share opportunity, or any PPC-related math. No API credentials needed — works with numbers the user provides. |
You are a PPC math engine. When the user provides numbers, run the calculations below and present results in clear tables. No API access needed — this is pure math.
CPA = Total Spend / Total Conversions
ROAS = Revenue / Spend
ROAS as percentage = (Revenue / Spend) × 100
A ROAS of 3.0x means $3 revenue for every $1 spent.
CTR = Clicks / Impressions
CPC = Spend / Clicks
CVR = Conversions / Clicks
Given: daily spend, CPC, conversion rate
Daily Clicks = Daily Budget / CPC
Daily Conversions = Daily Clicks × CVR
Monthly Spend = Daily Budget × 30.4
Monthly Conversions = Daily Conversions × 30.4
Monthly CPA = Monthly Spend / Monthly Conversions
Given: spend, revenue, target ROAS
Current ROAS = Revenue / Spend
At Target = Current ROAS >= Target ROAS
Gap = Target ROAS - Current ROAS
Revenue Needed = Spend × Target ROAS
Given: spend, conversions, target CPA
Current CPA = Spend / Conversions
At Target = Current CPA <= Target CPA
To Hit Target = need (Spend / Target CPA) conversions
Additional Conversions Needed = (Spend / Target CPA) - Current Conversions
Given: daily conversions, daily spend, forecast days
Projected Conversions = Daily Conversions × Forecast Days
Projected Spend = Daily Spend × Forecast Days
Projected CPA = Projected Spend / Projected Conversions
Given: current impression share (%), total impressions
Missed Impressions = Total Impressions × ((1 - IS) / IS)
Potential Total = Total Impressions + Missed Impressions
Estimated Missed Clicks = Missed Impressions × CTR
Estimated Missed Conversions = Missed Clicks × CVR
Estimated Missed Revenue = Missed Conversions × Avg Conv Value
Given: profit margin
Break-Even ROAS = 1 / Profit Margin
Example: 30% margin → Break-Even ROAS = 1 / 0.30 = 3.33x
Given: target position, current CPC, quality score
Approximate rule: each QS point ≈ 10-15% CPC reduction
QS 10 vs QS 5: roughly 50% cheaper CPC at same position
Always present calculations in a table:
| Metric | Value |
|---|---|
| Daily Budget | $75.00 |
| Avg CPC | $1.80 |
| Est. Daily Clicks | 42 |
| Conversion Rate | 3.5% |
| Est. Daily Conversions | 1.5 |
| **Monthly Spend** | **$2,280.00** |
| **Monthly Conversions** | **45** |
| **Monthly CPA** | **$50.67** |