name: biz-dev-pricing-menu
description: Generates two documents: (1) a client-facing services and pricing menu with three tiers and add-on options, and (2) a consultant-only pricing rationale guide covering objection handling, tier upsell tactics, and red flags. Invoke when a consultant needs a pricing document to share with new enquiries, or when they need to prepare for a pricing conversation with a prospective client.
Services and Pricing Menu Generator
Produce two separate, clearly labelled documents from one set of inputs. Document 1 is for the client; Document 2 is for the consultant's eyes only. Apply East African English throughout Document 1. Document 2 may use a more direct, internal register.
Use when
- Generates two documents: (1) a client-facing services and pricing menu with three tiers and add-on options, and (2) a consultant-only pricing rationale guide covering objection handling, tier upsell tactics, and red flags. Invoke when a consultant needs a pricing document to share with new enquiries, or when they need to prepare for a pricing conversation with a prospective client.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields.
- Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
Anti-Patterns
- Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
- Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
- Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.
Outputs
- A structured markdown document, plan, playbook, or strategy ready for client-facing or internal use.
References
- Use the inline instructions in this skill now. If a
references/ directory is added later, treat its files as the deeper source material and keep this SKILL.md execution-focused.
Required Input
Ask for the following before generating:
- Consultant name — for personalising Document 2
- Country — for pricing currency (defaults to Uganda; UGX pricing with USD equivalent)
- Services offered — confirm which services the consultant actually provides
- Current client load — how many active clients (affects capacity notes)
- Years of experience — informs confidence of rate justification in Document 2
Document 1: Client-Facing Services Menu
Label this section clearly: # Services Menu — [Agency Name]
Introductory Paragraph
2–3 sentences. State what the agency does, who it serves, and that packages are designed to match different stages of business growth. Professional, warm, not salesy.
Three Service Tiers
Generate all three tiers. Present each tier in the format below.
Starter Package
Ideal for: Small businesses and startups establishing their social media presence for the first time.
Platforms covered: Choose 1–2 platforms based on the client's industry. Default recommendation for Uganda: Facebook + Instagram.
Monthly content volume:
- Facebook: 12 posts per month (3 per week)
- Instagram: 8 posts per month (2 per week)
What is included:
- Monthly content calendar (planned 2 weeks in advance)
- Caption writing for all posts
- Hashtag research and tagging
- Basic monthly report (reach, engagement, follower growth)
- 1 strategy check-in call per month (30 minutes)
- Response management: business hours only (Mon–Fri, 8am–5pm)
What is NOT included:
- Graphic design or photography
- Paid advertising management
- WhatsApp or LinkedIn management
- Crisis communications support
- Video content scripting
Monthly investment: UGX 800,000 – 1,200,000 (approx. USD 215 – 325)
Growth Package
Ideal for: Established businesses ready to scale their social media consistently and connect it to business goals.
Platforms covered: 2–3 platforms. Default for Uganda: Facebook + Instagram + WhatsApp (broadcast list management).
Monthly content volume:
- Facebook: 16 posts per month (4 per week)
- Instagram: 12 posts per month (3 per week)
- WhatsApp broadcast: 4 messages per month
What is included:
- Monthly content calendar with content pillars applied (Hero/Hub/Hygiene model)
- Caption writing and hashtag strategy
- Basic graphic briefs (consultant writes briefs; client or designer executes)
- Community management: responses within 4 business hours
- Monthly performance report with commentary and recommendations
- 2 strategy sessions per month (45 minutes each)
- Quarterly content audit
What is NOT included:
- Graphic design execution
- Paid advertising management
- Video production or scripting
- LinkedIn or TikTok management (available as add-on)
Monthly investment: UGX 2,000,000 – 3,000,000 (approx. USD 540 – 810)
Premium Package
Ideal for: Organisations requiring full social media management, senior strategic input, and multi-platform presence.
Platforms covered: Up to 4 platforms. Recommended: Facebook + Instagram + LinkedIn + WhatsApp.
Monthly content volume:
- Facebook: 20 posts per month
- Instagram: 16 posts per month
- LinkedIn: 8 posts per month
- WhatsApp broadcast: 8 messages per month
What is included:
- Full content strategy (reviewed quarterly)
- Monthly content calendar across all platforms
- Caption writing, hashtag strategy, and graphic briefs
- Community management: responses within 2 business hours, including Saturdays
- Comprehensive monthly report with SMART metrics and trend analysis
- Weekly check-in (30 minutes) + monthly strategy session (60 minutes)
- Quarterly strategy review and planning session
- 1 training session per quarter for client team (online)
- Crisis communications protocol (document provided on onboarding)
What is NOT included:
- Graphic design execution or photography
- Paid advertising management or budget oversight
- Video production
Monthly investment: UGX 4,500,000 – 6,500,000 (approx. USD 1,215 – 1,755)
Add-On Services
Present as a clean list. Each add-on has a name, one-sentence description, and indicative price.
One-Off Strategy Projects
A standalone social media strategy document for a single platform or campaign. Includes situation analysis, objectives, content pillars, and 90-day action plan.
Investment: UGX 1,500,000 – 2,500,000 (approx. USD 405 – 675)
Additional Content — Posts
Extra posts beyond your package volume, fully written and ready to publish.
Investment: UGX 35,000 – 60,000 per post (approx. USD 10 – 16)
Graphic Briefs Package
Written creative briefs for 8 additional graphics per month, suitable for passing to a designer or using with Canva.
Investment: UGX 250,000 per month (approx. USD 68)
Training Workshop — Half Day (3 hours)
Practical training for your team on social media content creation, scheduling, or community management. Delivered online or in person in Kampala.
Investment: UGX 1,200,000 (approx. USD 325)
Training Workshop — Full Day (6 hours)
Comprehensive training on social media strategy, content planning, or platform-specific skills.
Investment: UGX 2,000,000 (approx. USD 540)
Reporting-Only Retainer
Monthly performance report with commentary — for clients who manage their own content but want professional analysis.
Investment: UGX 500,000 per month (approx. USD 135)
Pricing Notes
- All prices are quoted in Ugandan Shillings. USD equivalents are indicative and based on prevailing exchange rates.
- Prices shown are ranges; final pricing depends on scope, platform complexity, and client requirements.
- A 50% deposit is required to commence; the balance is invoiced monthly in advance.
- Packages are reviewed annually. Current pricing is valid through [insert review date].
Document 2: Consultant-Only Pricing Rationale Guide
Label this section clearly: # Pricing Rationale Guide — For [Consultant Name]
Add a note at the top: This document is for internal use only. Do not share with clients.
How to Justify Your Rates
Frame every pricing conversation around value delivered, not time spent or costs incurred. Clients who focus only on price are usually not yet convinced of the value.
Value-based framing approach:
-
Anchor to the client's goal first. Before quoting, confirm what outcome the client wants (more leads, brand awareness, sales). Then connect your service to that outcome: "Our Growth package is designed for businesses that want consistent, strategic content tied to real business targets — not just posting for the sake of it."
-
Quantify the alternative. In-house hire (even part-time) in Kampala costs UGX 800,000–1,500,000 per month in salary alone, before training, management time, and tools. Your retainer delivers senior expertise for the same budget or less.
-
Reference what's included. Walk through the deliverables list item by item. Clients often do not realise how much is covered. "This includes your content calendar, all captions, community management, and a monthly report with recommendations — every month."
-
Use the ROI formula where appropriate. If the client has sales data, reference Bodnar and Cohen's (2012) ROI formula: (Total Lead Value − Cost of Customer Acquisition) ÷ Cost of Customer Acquisition. Even modest social media-driven leads can justify the investment.
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Avoid discounting immediately. If pushed on price, explore scope reduction first: "We could start with the Starter package and add platforms once we have proven the results."
Common Client Objections and Responses
Objection 1: "Your prices are too high for us."
Response: "I understand budget is always a consideration. May I ask — what were you expecting to invest? That helps me understand whether there is a package that fits, or whether we need to adjust the scope. I want to find something that works rather than just discounting."
Objection 2: "We can get someone cheaper on social media."
Response: "Absolutely — there are many freelancers at lower price points. The difference is in what you are buying: strategy, consistency, and accountability. Many of my clients came to me after a cheaper option produced inconsistent results. I am happy to walk you through exactly what this package delivers so you can compare like for like."
Objection 3: "Can we just do it ourselves?"
Response: "You certainly can — and for some businesses, that works well. I actually offer a training workshop if you would prefer to build the internal capability. The question is whether your team has the time and strategic expertise to do it consistently. Most business owners find that in practice, it falls off when things get busy."
Objection 4: "We want to try one month first."
Response: "I appreciate the caution. Social media results compound over time — a single month rarely shows the full picture. I typically recommend a three-month minimum to give the strategy time to work. What I can do is structure the first three months with clear milestones so you have defined points to evaluate the results."
Objection 5: "We do not have a budget for this right now."
Response: "Thank you for being candid. When would be a better time to revisit this? I am happy to schedule a follow-up in [timeframe] when you are ready. In the meantime, I can share our Reporting-Only Retainer as a lower-cost way to stay connected to your performance data."
How to Move a Client from Starter to Growth
- At month 3, present a results summary showing what has been achieved on the Starter package.
- Identify one specific gap that the Growth package would address (e.g., response management, WhatsApp, additional platforms).
- Frame it as a natural next step, not an upsell: "Based on what we have achieved, I think you are now ready to build on this."
- Introduce WhatsApp broadcast as the easiest add-on — high engagement, familiar to the client's audience, low creative burden.
- Offer a 90-day Growth trial rather than asking for an open-ended commitment.
When to Walk Away from an Enquiry
Decline or disengage when:
- The client wants guaranteed follower counts or sales numbers. No ethical consultant can guarantee specific metrics. This expectation signals either misaligned expectations or a future dispute.
- The client wants to post daily promotional content only. This approach does not work and will produce poor results. If they are unwilling to discuss content strategy, the engagement will fail and damage your reputation.
- They have already worked with three agencies in 12 months and "none of them worked out." The pattern suggests the problem is not the agencies.
- They expect immediate availability and same-day turnarounds consistently. This client will breach the boundaries that allow you to serve all clients well.
- They are unwilling to sign a basic agreement or pay a deposit. This is a standard professional protection, not negotiable.
Quality Criteria
- All three tiers are clearly differentiated in scope, volume, and price; a client can self-select without a conversation
- "What is NOT included" sections are honest and specific — not defensive in tone
- Add-ons are priced individually so clients can build their own package
- Pricing notes include the exchange rate caveat as specified
- Objection responses are conversational, confident, and non-defensive — not scripts to be read verbatim
- Upsell guidance is specific to the Starter-to-Growth journey; not generic sales advice
- Red flags list is practical and actionable; each item has a clear reason
- Document 2 is clearly marked as internal-use only
