biz-dev-pricing-menu

name	biz-dev-pricing-menu
description	Use when Services and Pricing Menu Generator is needed to produce a priced service menu for social-media or digital-marketing work; use `biz-dev-positioning` when its narrower outcome is requested.
metadata	{"portable":true,"compatible_with":["claude-code","codex"]}

Services and Pricing Menu Generator

Use When

• Use this skill when the requested outcome is specifically a priced service menu and the supplied brief falls within services and pricing menu generator.

Do Not Use When

• Use biz-dev-positioning when its narrower output is the real deliverable; do not use this skill as a generic substitute.
• Do not use it to publish, send, spend, alter a live account, or make unsupported legal, platform, performance, or certification claims.

Required Inputs

Artefact	Source/provider	Required?	If absent
Commercial brief, target buyer, offer, proof and requested next step	Requester or approved brief	Yes	Stop and request the missing decision context.
Brand voice, offer facts, constraints and approvals	Client source pack or authorised owner	Conditional	State assumptions; do not invent names, prices, results or approvals.
Performance, platform or research evidence used for claims	Traceable export, URL, document or named source	Conditional	Draft the narrowest reviewable version and flag the missing evidence.

Capability and Permission Boundaries

Drafting is permitted within the supplied brief. Publishing, sending, spending, changing live accounts, or claiming certification requires separate explicit authority. Minimum capabilities are read access to supplied files and search across the authorised evidence set. Use only the files, tools, accounts and evidence made available for the engagement, expose every unassessed check, and obtain explicit authority before any mutation.

Degraded Mode

Fallback: if files, network access, platform data, language review or production tools are unavailable, return the narrowest useful qualified priced service menu; mark unavailable checks not assessed and never convert them into a pass.

Decision Rules

Choice	Action	Failure or risk avoided
Buyer problem, proof strength and commercial objective align	Choose the offer and proof sequence that supports the requested buying decision.	A generic sales asset with unsupported claims or the wrong ask.
A required fact or approval is missing	Stop that claim or action; request it or use an explicit placeholder.	Fabricated facts, implied consent or unauthorised publication.
Evidence is partial but a useful draft is possible	Deliver a qualified draft with gaps and the next verification step.	Treating an unassessed requirement as passed.

Workflow

1. Confirm the exact priced service menu, consumer, market, channel and approval boundary; route to biz-dev-positioning if it is the closer match.
2. Inventory supplied facts, source provenance, constraints and missing inputs; stop if the objective, audience or authority is unknowable.
3. Select the domain method and record the material decision behind it before drafting.
4. Produce the smallest complete priced service menu; keep facts traceable and placeholders visibly unresolved.
5. Test the result against the decision table, domain quality criteria and anti-slop gate; recover by narrowing or qualifying unsupported portions.
6. Deliver the artefact with evidence, assumptions, unassessed checks and the next approval or verification step.

Outputs

Artefact	Consumer	Observable acceptance condition
Priced service menu	Requester, client reviewer or delivery team	The priced service menu addresses the named audience and objective, records assumptions, and passes the skill's domain checks without invented facts.
Decision and gap note	Approver or next workflow	Names the chosen route, evidence used, unresolved inputs and any action requiring authority.

Evidence Produced

Evidence	Format	Acceptance condition
Source/assumption register and completed release checklist	Inline table, checklist or linked source note	Every material claim, decision and unavailable check is traceable.

Quality Standards

• Preserve the domain guidance and East African market context below; replace it only when the requester names another market.
• Use British English unless the target language or market requires otherwise, and verify names, figures, quotations and platform rules before use.
• Make the key choice visible, cover failure and edge cases, and keep the result ready for its named consumer.
• Run the repository's anti-ai-slop ship gate; a blocking factual, cultural, safety or permission defect stops release.

Anti-Patterns

• Writing before the objective and audience are known. Fix: stop and obtain the missing brief fields.
• Reusing a neighbouring skill's template because the headings look similar. Fix: route by the requested priced service menu, not vocabulary overlap.
• Adding a price, result, quotation, platform limit or cultural claim without a traceable source. Fix: verify it or qualify/remove it.
• Treating missing access, evidence or native-language review as approval. Fix: mark the check not assessed and narrow the result.
• Publishing, sending, spending or changing a live account from drafting authority alone. Fix: obtain explicit action-specific authority and retain the approval record.

References

• biz-dev-positioning is the nearest routing comparison for this skill.
• Repository agent guide defines the engine-wide market, safety and anti-slop gates.

Produce two separate, clearly labelled documents from one set of inputs. Document 1 is for the client; Document 2 is for the consultant's eyes only. Apply East African English throughout Document 1. Document 2 may use a more direct, internal register.

Required Input

Ask for the following before generating:

• Consultant name — for personalising Document 2
• Country — for pricing currency (defaults to Uganda; UGX pricing with USD equivalent)
• Services offered — confirm which services the consultant actually provides
• Current client load — how many active clients (affects capacity notes)
• Years of experience — informs confidence of rate justification in Document 2

Document 1: Client-Facing Services Menu

Label this section clearly: # Services Menu — [Agency Name]

Introductory Paragraph

2–3 sentences. State what the agency does, who it serves, and that packages are designed to match different stages of business growth. Professional, warm, not salesy.

Three Service Tiers

Generate all three tiers. Present each tier in the format below.

Starter Package

Ideal for: Small businesses and startups establishing their social media presence for the first time.

Platforms covered: Choose 1–2 platforms based on the client's industry. Default recommendation for Uganda: Facebook + Instagram.

Monthly content volume:

• Facebook: 12 posts per month (3 per week)
• Instagram: 8 posts per month (2 per week)

What is included:

• Monthly content calendar (planned 2 weeks in advance)
• Caption writing for all posts
• Hashtag research and tagging
• Basic monthly report (reach, engagement, follower growth)
• 1 strategy check-in call per month (30 minutes)
• Response management: business hours only (Mon–Fri, 8am–5pm)

What is NOT included:

• Graphic design or photography
• Paid advertising management
• WhatsApp or LinkedIn management
• Crisis communications support
• Video content scripting

Monthly investment: UGX 800,000 – 1,200,000 (approx. USD 215 – 325)

Growth Package

Ideal for: Established businesses ready to scale their social media consistently and connect it to business goals.

Platforms covered: 2–3 platforms. Default for Uganda: Facebook + Instagram + WhatsApp (broadcast list management).

Monthly content volume:

• Facebook: 16 posts per month (4 per week)
• Instagram: 12 posts per month (3 per week)
• WhatsApp broadcast: 4 messages per month

What is included:

• Monthly content calendar with content pillars applied (Hero/Hub/Hygiene model)
• Caption writing and hashtag strategy
• Basic graphic briefs (consultant writes briefs; client or designer executes)
• Community management: responses within 4 business hours
• Monthly performance report with commentary and recommendations
• 2 strategy sessions per month (45 minutes each)
• Quarterly content audit

What is NOT included:

• Graphic design execution
• Paid advertising management
• Video production or scripting
• LinkedIn or TikTok management (available as add-on)

Monthly investment: UGX 2,000,000 – 3,000,000 (approx. USD 540 – 810)

Premium Package

Ideal for: Organisations requiring full social media management, senior strategic input, and multi-platform presence.

Platforms covered: Up to 4 platforms. Recommended: Facebook + Instagram + LinkedIn + WhatsApp.

Monthly content volume:

• Facebook: 20 posts per month
• Instagram: 16 posts per month
• LinkedIn: 8 posts per month
• WhatsApp broadcast: 8 messages per month

What is included:

• Full content strategy (reviewed quarterly)
• Monthly content calendar across all platforms
• Caption writing, hashtag strategy, and graphic briefs
• Community management: responses within 2 business hours, including Saturdays
• Comprehensive monthly report with SMART metrics and trend analysis
• Weekly check-in (30 minutes) + monthly strategy session (60 minutes)
• Quarterly strategy review and planning session
• 1 training session per quarter for client team (online)
• Crisis communications protocol (document provided on onboarding)

What is NOT included:

• Graphic design execution or photography
• Paid advertising management or budget oversight
• Video production

Monthly investment: UGX 4,500,000 – 6,500,000 (approx. USD 1,215 – 1,755)

Add-On Services

Present as a clean list. Each add-on has a name, one-sentence description, and indicative price.

One-Off Strategy Projects A standalone social media strategy document for a single platform or campaign. Includes situation analysis, objectives, content pillars, and 90-day action plan. Investment: UGX 1,500,000 – 2,500,000 (approx. USD 405 – 675)

Additional Content — Posts Extra posts beyond your package volume, fully written and ready to publish. Investment: UGX 35,000 – 60,000 per post (approx. USD 10 – 16)

Graphic Briefs Package Written creative briefs for 8 additional graphics per month, suitable for passing to a designer or using with Canva. Investment: UGX 250,000 per month (approx. USD 68)

Training Workshop — Half Day (3 hours) Practical training for your team on social media content creation, scheduling, or community management. Delivered online or in person in Kampala. Investment: UGX 1,200,000 (approx. USD 325)

Training Workshop — Full Day (6 hours) Comprehensive training on social media strategy, content planning, or platform-specific skills. Investment: UGX 2,000,000 (approx. USD 540)

Reporting-Only Retainer Monthly performance report with commentary — for clients who manage their own content but want professional analysis. Investment: UGX 500,000 per month (approx. USD 135)

Pricing Notes

• All prices are quoted in Ugandan Shillings. USD equivalents are indicative and based on prevailing exchange rates.
• Prices shown are ranges; final pricing depends on scope, platform complexity, and client requirements.
• A 50% deposit is required to commence; the balance is invoiced monthly in advance.
• Packages are reviewed annually. Current pricing is valid through [insert review date].

Document 2: Consultant-Only Pricing Rationale Guide

Label this section clearly: # Pricing Rationale Guide — For [Consultant Name]

Add a note at the top: This document is for internal use only. Do not share with clients.

How to Justify Your Rates

Frame every pricing conversation around value delivered, not time spent or costs incurred. Clients who focus only on price are usually not yet convinced of the value.

Value-based framing approach:

1. Anchor to the client's goal first. Before quoting, confirm what outcome the client wants (more leads, brand awareness, sales). Then connect your service to that outcome: "Our Growth package is designed for businesses that want consistent, strategic content tied to real business targets — not just posting for the sake of it."

2. Quantify the alternative. In-house hire (even part-time) in Kampala costs UGX 800,000–1,500,000 per month in salary alone, before training, management time, and tools. Your retainer delivers senior expertise for the same budget or less.

3. Reference what's included. Walk through the deliverables list item by item. Clients often do not realise how much is covered. "This includes your content calendar, all captions, community management, and a monthly report with recommendations — every month."

4. Use the ROI formula where appropriate. If the client has sales data, reference Bodnar and Cohen's (2012) ROI formula: (Total Lead Value − Cost of Customer Acquisition) ÷ Cost of Customer Acquisition. Even modest social media-driven leads can justify the investment.

5. Avoid discounting immediately. If pushed on price, explore scope reduction first: "We could start with the Starter package and add platforms once we have proven the results."

Common Client Objections and Responses

Objection 1: "Your prices are too high for us." Response: "I understand budget is always a consideration. May I ask — what were you expecting to invest? That helps me understand whether there is a package that fits, or whether we need to adjust the scope. I want to find something that works rather than just discounting."

Objection 2: "We can get someone cheaper on social media." Response: "Absolutely — there are many freelancers at lower price points. The difference is in what you are buying: strategy, consistency, and accountability. Many of my clients came to me after a cheaper option produced inconsistent results. I am happy to walk you through exactly what this package delivers so you can compare like for like."

Objection 3: "Can we just do it ourselves?" Response: "You certainly can — and for some businesses, that works well. I actually offer a training workshop if you would prefer to build the internal capability. The question is whether your team has the time and strategic expertise to do it consistently. Most business owners find that in practice, it falls off when things get busy."

Objection 4: "We want to try one month first." Response: "I appreciate the caution. Social media results compound over time — a single month rarely shows the full picture. I typically recommend a three-month minimum to give the strategy time to work. What I can do is structure the first three months with clear milestones so you have defined points to evaluate the results."

Objection 5: "We do not have a budget for this right now." Response: "Thank you for being candid. When would be a better time to revisit this? I am happy to schedule a follow-up in [timeframe] when you are ready. In the meantime, I can share our Reporting-Only Retainer as a lower-cost way to stay connected to your performance data."

How to Move a Client from Starter to Growth

• At month 3, present a results summary showing what has been achieved on the Starter package.
• Identify one specific gap that the Growth package would address (e.g., response management, WhatsApp, additional platforms).
• Frame it as a natural next step, not an upsell: "Based on what we have achieved, I think you are now ready to build on this."
• Introduce WhatsApp broadcast as the easiest add-on — high engagement, familiar to the client's audience, low creative burden.
• Offer a 90-day Growth trial rather than asking for an open-ended commitment.

When to Walk Away from an Enquiry

Decline or disengage when:

• The client wants guaranteed follower counts or sales numbers. No ethical consultant can guarantee specific metrics. This expectation signals either misaligned expectations or a future dispute.
• The client wants to post daily promotional content only. This approach does not work and will produce poor results. If they are unwilling to discuss content strategy, the engagement will fail and damage your reputation.
• They have already worked with three agencies in 12 months and "none of them worked out." The pattern suggests the problem is not the agencies.
• They expect immediate availability and same-day turnarounds consistently. This client will breach the boundaries that allow you to serve all clients well.
• They are unwilling to sign a basic agreement or pay a deposit. This is a standard professional protection, not negotiable.

Quality Criteria

• All three tiers are clearly differentiated in scope, volume, and price; a client can self-select without a conversation
• "What is NOT included" sections are honest and specific — not defensive in tone
• Add-ons are priced individually so clients can build their own package
• Pricing notes include the exchange rate caveat as specified
• Objection responses are conversational, confident, and non-defensive — not scripts to be read verbatim
• Upsell guidance is specific to the Starter-to-Growth journey; not generic sales advice
• Red flags list is practical and actionable; each item has a clear reason
• Document 2 is clearly marked as internal-use only