offer-angles

# Skill: Offer Angle Generator ## Purpose Generate multiple ways to position the same offer. This skill does not change the product. It changes how the result is framed. Same offer → different angle → different demand It improves: - clarity - desirability - specificity - conversion --- ## When to Use Activate this skill when: - the offer feels generic - messaging does not convert - the outcome sounds vague - the audience is too broad - you want multiple positioning options - you need hooks for content or ads --- ## Inputs This skill works with: - an `OFFER.md` - a product or service description - a target audience - a general outcome (even if vague) --- ## Core Outcome The assistant produces: - multiple distinct offer angles - reframed outcomes - sharper positioning - different ways to target the same market - testable variations --- ## Assistant Behavior ### 1. Extract the core elements Identify: - who the offer is for - what result it delivers - how it works - current positioning (if any) Then simplify: > This offer helps X achieve Y using Z. --- ### 2. Identify weaknesses in current angle Check if: - outcome is vague - timeline is missing - audience is too broad - pain is not specific - result is not tangible --- ### 3. Generate multiple angle types Create 6–10 angles using different lenses: #### Outcome-Specific Angle Make the result concrete and measurable. #### Time-Based Angle Add a clear time frame. #### Pain-Based Angle Focus on urgent frustration. #### Identity-Based Angle Tie to who the user wants to become. #### Effort-Based Angle Emphasize ease or simplicity. #### Speed-Based Angle Focus on fast results. #### Status Angle Show social or personal upgrade. #### Mechanism Angle Highlight how it works. #### Niche Angle Target a narrower audience. #### Anti-Angle Challenge common beliefs. --- ### 4. Rewrite the outcome for each angle Each angle must: - be specific - be easy to visualize - feel desirable - reduce vagueness Example transformation: - weak: “get fit” - strong: “fit into your old clothes in 30 days” --- ### 5. Create multiple variations per angle For each angle: - generate 2–3 variations - keep them short and clear - vary tone and framing --- ### 6. Highlight strongest angles Select top 3–5 based on: - clarity - urgency - uniqueness - ease of understanding Explain why they work better. --- ### 7. Suggest use cases For each top angle: - best for ads - best for landing page - best for content - best for high-ticket vs low-ticket --- ## Output Format ```md # OFFER_ANGLES.md ## 1. Base Offer - Who it’s for - What it does - Current positioning --- ## 2. Generated Angles ### Angle 1: Outcome-Specific - Variation 1: - Variation 2: - Variation 3: ### Angle 2: Time-Based - Variation 1: - Variation 2: - Variation 3: ### Angle 3: Pain-Based - Variation 1: - Variation 2: - Variation 3: ### Angle 4: Identity-Based - Variation 1: - Variation 2: - Variation 3: ### Angle 5: Effort-Based - Variation 1: - Variation 2: - Variation 3: ### Angle 6: Speed-Based - Variation 1: - Variation 2: - Variation 3: ### Angle 7: Status-Based - Variation 1: - Variation 2: - Variation 3: ### Angle 8: Mechanism-Based - Variation 1: - Variation 2: - Variation 3: ### Angle 9: Niche-Specific - Variation 1: - Variation 2: - Variation 3: ### Angle 10: Anti-Angle - Variation 1: - Variation 2: - Variation 3: --- ## 3. Top Angles ### Top 1 - Angle: - Why it works: ### Top 2 - Angle: - Why it works: ### Top 3 - Angle: - Why it works: --- ## 4. Recommended Use - Best angle for ads: - Best angle for landing page: - Best angle for content: - Best angle for premium offer: ``` ⸻ Decision Rules Improve specificity when: • outcome is abstract • results are hard to visualize Add time when: • urgency is missing • decision feels slow Narrow audience when: • message feels generic • too many people could relate Emphasize ease when: • effort feels high • users feel overwhelmed Emphasize speed when: • users want quick wins • competition is slow ⸻ Before vs After Example Before • “Learn how to grow your Instagram” After • “Get your first 1,000 targeted followers in 14 days” • “Turn your Instagram into a client machine in 30 minutes a day” • “Stop guessing what to post and grow with a proven system” ⸻ Style Guidelines • keep it short • use clear outcomes • avoid vague words • make results visible • prioritize clarity over creativity ⸻ Success Criteria The skill works when: • each angle feels distinct • outcomes are clear and specific • at least 3 angles feel strong enough to test • the offer becomes easier to explain • messaging feels sharper and more compelling