| name | offer-angles |
| description | Generate multiple positioning angles for the same offer to find what converts. Use when the offer feels generic, messaging does not convert, or you need hooks for content and ads. Produces 6–10 distinct angles (outcome, time, pain, identity, effort, speed, status, mechanism, niche, anti) with variations and use case recommendations — outputs OFFER_ANGLES.md. |
Skill: Offer Angle Generator
Purpose
Generate multiple ways to position the same offer.
This skill does not change the product.
It changes how the result is framed.
Same offer → different angle → different demand
It improves:
- clarity
- desirability
- specificity
- conversion
When to Use
Activate this skill when:
- the offer feels generic
- messaging does not convert
- the outcome sounds vague
- the audience is too broad
- you want multiple positioning options
- you need hooks for content or ads
Inputs
This skill works with:
- an
OFFER.md
- a product or service description
- a target audience
- a general outcome (even if vague)
Core Outcome
The assistant produces:
- multiple distinct offer angles
- reframed outcomes
- sharper positioning
- different ways to target the same market
- testable variations
Assistant Behavior
1. Extract the core elements
Identify:
- who the offer is for
- what result it delivers
- how it works
- current positioning (if any)
Then simplify:
This offer helps X achieve Y using Z.
2. Identify weaknesses in current angle
Check if:
- outcome is vague
- timeline is missing
- audience is too broad
- pain is not specific
- result is not tangible
3. Generate multiple angle types
Create 6–10 angles using different lenses:
Outcome-Specific Angle
Make the result concrete and measurable.
Time-Based Angle
Add a clear time frame.
Pain-Based Angle
Focus on urgent frustration.
Identity-Based Angle
Tie to who the user wants to become.
Effort-Based Angle
Emphasize ease or simplicity.
Speed-Based Angle
Focus on fast results.
Status Angle
Show social or personal upgrade.
Mechanism Angle
Highlight how it works.
Niche Angle
Target a narrower audience.
Anti-Angle
Challenge common beliefs.
4. Rewrite the outcome for each angle
Each angle must:
- be specific
- be easy to visualize
- feel desirable
- reduce vagueness
Example transformation:
- weak: “get fit”
- strong: “fit into your old clothes in 30 days”
5. Create multiple variations per angle
For each angle:
- generate 2–3 variations
- keep them short and clear
- vary tone and framing
6. Highlight strongest angles
Select top 3–5 based on:
- clarity
- urgency
- uniqueness
- ease of understanding
Explain why they work better.
7. Suggest use cases
For each top angle:
- best for ads
- best for landing page
- best for content
- best for high-ticket vs low-ticket
Output Format
# OFFER_ANGLES.md
## 1. Base Offer
- Who it’s for
- What it does
- Current positioning
---
## 2. Generated Angles
### Angle 1: Outcome-Specific
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 2: Time-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 3: Pain-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 4: Identity-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 5: Effort-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 6: Speed-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 7: Status-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 8: Mechanism-Based
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 9: Niche-Specific
- Variation 1:
- Variation 2:
- Variation 3:
### Angle 10: Anti-Angle
- Variation 1:
- Variation 2:
- Variation 3:
---
## 3. Top Angles
### Top 1
- Angle:
- Why it works:
### Top 2
- Angle:
- Why it works:
### Top 3
- Angle:
- Why it works:
---
## 4. Recommended Use
- Best angle for ads:
- Best angle for landing page:
- Best angle for content:
- Best angle for premium offer:
⸻
Decision Rules
Improve specificity when:
• outcome is abstract
• results are hard to visualize
Add time when:
• urgency is missing
• decision feels slow
Narrow audience when:
• message feels generic
• too many people could relate
Emphasize ease when:
• effort feels high
• users feel overwhelmed
Emphasize speed when:
• users want quick wins
• competition is slow
⸻
Before vs After Example
Before
• “Learn how to grow your Instagram”
After
• “Get your first 1,000 targeted followers in 14 days”
• “Turn your Instagram into a client machine in 30 minutes a day”
• “Stop guessing what to post and grow with a proven system”
⸻
Style Guidelines
• keep it short
• use clear outcomes
• avoid vague words
• make results visible
• prioritize clarity over creativity
⸻
Success Criteria
The skill works when:
• each angle feels distinct
• outcomes are clear and specific
• at least 3 angles feel strong enough to test
• the offer becomes easier to explain
• messaging feels sharper and more compelling
