| name | brand-safety-audit |
| description | Conduct a thorough brand safety audit of a creator or influencer before partnership. Use to assess reputational risk, content history, audience authenticity, and alignment with brand values. |
Brand Safety Audit
Audit creator: $ARGUMENTS
Brand Safety Assessment
Creator Profile
| Field | Value |
|---|
| Creator name / handle | |
| Platform(s) | |
| Followers (primary) | |
| Content category | |
| Date of audit | |
| Auditor | |
1. Content History Scan 🔍
Review last 6-12 months of content across all platforms.
Red Flags Check
| Category | Found? | Severity | Details / Links |
|---|
| Hate speech / discrimination | ✅/❌ | 🔴🟡 | |
| Profanity / vulgar language | ✅/❌ | 🔴🟡 | |
| Violence / graphic content | ✅/❌ | 🔴🟡 | |
| Drug / substance use | ✅/❌ | 🔴🟡 | |
| Sexual / explicit content | ✅/❌ | 🔴🟡 | |
| Political extremism | ✅/❌ | 🔴🟡 | |
| Misinformation / conspiracy | ✅/❌ | 🔴🟡 | |
| Bullying / harassment | ✅/❌ | 🔴🟡 | |
| Self-harm / dangerous acts | ✅/❌ | 🔴🟡 | |
| Copyright infringement | ✅/❌ | 🔴🟡 | |
| Counterfeit / illegal goods | ✅/❌ | 🔴🟡 | |
Controversial Topics
| Topic | Creator's stance | Risk to brand |
|---|
| Political content | Active / Occasional / None | 🔴🟡🟢 |
| Religious content | Active / Occasional / None | 🔴🟡🟢 |
| Social justice issues | Active / Occasional / None | 🔴🟡🟢 |
| Competitor mentions | Frequent / Rare / None | 🔴🟡🟢 |
Deleted / Archived Content
- Known deleted controversies: Yes / No / Unknown
- Wayback Machine / cache check: Done / Not done
- Notes:
2. Audience Authenticity Check 🤖
| Metric | Value | Benchmark | Flag |
|---|
| Follower growth pattern | Organic / Spikes | Steady growth | 🟢🟡🔴 |
| Engagement rate | ___% | ___% for tier | 🟢🟡🔴 |
| Likes-to-comments ratio | ___:1 | 10-50:1 normal | 🟢🟡🔴 |
| Comment quality | Genuine / Generic / Bot-like | Genuine | 🟢🟡🔴 |
| Follower geography match | ___% in target market | >50% | 🟢🟡🔴 |
| Follower demographics | Matches brand target | Aligns | 🟢🟡🔴 |
| Suspicious followers % | ___% | <15% | 🟢🟡🔴 |
| Engagement pods detected | Yes / No | No | 🟢🟡🔴 |
Tools used: (HypeAuditor / Modash / Social Blade / Grin / manual check)
Authenticity score: ___/100
3. Partnership History 🤝
| Past brand partner | Category | Date | Content quality | Compliance | Notes |
|---|
| | | 🟢🟡🔴 | 🟢🟡🔴 | |
| | | 🟢🟡🔴 | 🟢🟡🔴 | |
| | | 🟢🟡🔴 | 🟢🟡🔴 | |
Competitor partnerships:
- Currently working with competitors? Yes / No
- Past competitor work (last 12 months)?
- Exclusivity feasible? Yes / No
Partnership red flags:
4. Legal & Compliance History ⚖️
5. Online Reputation 🌐
Search results check (Google first 3 pages):
| Finding | Sentiment | Impact |
|---|
| Positive / Neutral / Negative | 🔴🟡🟢 |
| Positive / Neutral / Negative | 🔴🟡🟢 |
News / media mentions:
- Positive press:
- Negative press:
- No significant coverage: ✅
Community sentiment:
- Reddit / forum mentions: Positive / Neutral / Negative / None
- Twitter/X sentiment: Positive / Neutral / Negative / None
- Comments section tone: Supportive / Mixed / Hostile
6. Values & Brand Alignment 🎯
| Brand value | Creator alignment | Evidence |
|---|
| Strong / Moderate / Weak / Conflict | |
| Strong / Moderate / Weak / Conflict | |
| Strong / Moderate / Weak / Conflict | |
| Strong / Moderate / Weak / Conflict | |
Target audience overlap: High / Medium / Low
Content quality match: Premium / Matches / Below standard
Aesthetic alignment: Strong / Acceptable / Misaligned
7. Crisis Vulnerability Assessment ⚠️
| Scenario | Probability | Impact | Mitigation |
|---|
| Past content resurfaces | Low/Med/High | 🔴🟡🟢 | |
| Creator makes controversial statement | Low/Med/High | 🔴🟡🟢 | |
| Audience authenticity exposed | Low/Med/High | 🔴🟡🟢 | |
| Competitor callout / drama | Low/Med/High | 🔴🟡🟢 | |
| Personal scandal | Low/Med/High | 🔴🟡🟢 | |
Overall Risk Assessment
| Category | Rating | Weight | Weighted Score |
|---|
| Content history | 🟢🟡🔴 /5 | 25% | |
| Audience authenticity | 🟢🟡🔴 /5 | 20% | |
| Partnership history | 🟢🟡🔴 /5 | 15% | |
| Legal compliance | 🟢🟡🔴 /5 | 15% | |
| Online reputation | 🟢🟡🔴 /5 | 10% | |
| Brand alignment | 🟢🟡🔴 /5 | 10% | |
| Crisis vulnerability | 🟢🟡🔴 /5 | 5% | |
| COMPOSITE SCORE | | 100% | /5 |
Verdict
- 🟢 LOW RISK (4-5/5) — Proceed with partnership
- 🟡 MEDIUM RISK (3-3.9/5) — Proceed with contractual safeguards
- 🔴 HIGH RISK (1-2.9/5) — Do not proceed / Escalate to legal
Required Contractual Safeguards (if proceeding)
Sign-off
| Approver | Role | Decision | Date |
|---|
| Brand Safety Manager | ✅/❌ | |
| Legal Advisor | ✅/❌ | |
| Campaign Manager | ✅/❌ | |
