| name | campaign-postmortem |
| description | Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations. |
Post-Campaign Analysis Report
Analyse the completed campaign: $ARGUMENTS
Report Structure
Executive Summary
- 3-sentence overview: objective, outcome, key learning
- Overall verdict: 🟢 Exceeded / 🟡 Met / 🔴 Missed targets
Campaign Recap
| Field | Value |
|---|
| Campaign name | |
| Dates | |
| Objective | |
| Total budget | |
| Actual spend | |
| Creators activated | |
| Platforms | |
| Content pieces delivered | |
Performance vs. Targets
| KPI | Target | Actual | % of Target | Verdict |
|---|
| Reach | | | | 🟢/🟡/🔴 |
| Impressions | | | | |
| Engagement rate | | | | |
| Clicks / traffic | | | | |
| Conversions | | | | |
| EMV | | | | |
| CPM | | | | |
| CPE | | | | |
| CPA | | | | |
| ROI | | | | |
Creator Performance Ranking
Rank all creators by composite score (engagement + reach + content quality + brand alignment):
| Rank | Creator | Platform | Tier | Reach | Eng. Rate | Conversions | Score | Rebook? |
|---|
| 1 | | | | | | | | ✅/❌ |
Top-Performing Content
- Which pieces performed best and why?
- Common patterns in high-performing content (format, hook, CTA, timing)
- Content that underperformed and hypotheses why
Platform Performance
| Platform | Reach | Eng. Rate | CPC | CPA | Notes |
|---|
What Worked Well
What Didn't Work
- (Issue → Root cause → Impact)
Operational Learnings
- Brief quality: Did creators understand what was needed?
- Timeline: Were milestones hit?
- Approval process: How many rounds? Bottlenecks?
- Creator communication: Any issues?
- Payment: On-time and accurate?
Recommendations for Next Campaign
- Repeat: (tactics to keep)
- Refine: (tactics to improve)
- Remove: (tactics to stop)
- Test: (new tactics to try)
Budget Reconciliation
| Line Item | Budgeted | Actual | Variance | Notes |
|---|
| Creator fees | | | | |
| Product/gifting | | | | |
| Paid amplification | | | | |
| Tools/platforms | | | | |
| Total | | | | |
