content-brief

# Creator Content Brief Create a content brief for: **$ARGUMENTS** ## Brief Document ### Campaign & Creator Info | Field | Value | |-------|-------| | Campaign | | | Creator | | | Platform | | | Content format | | | Deliverable # | ___ of ___ | | Due date (draft) | | | Due date (publish) | | ### The Ask **In one sentence**: What should the creator make? ### Key Message The one thing the audience should remember: > ### Talking Points **Must mention** (non-negotiable): 1. 2. 3. **Nice to include** (if natural): 1. 2. **Do NOT mention**: 1. 2. ### Creative Direction **Tone**: (e.g., casual and authentic / aspirational / educational / humorous) **Visual direction**: - Setting / location guidance - Lighting / mood - Styling / wardrobe notes - Product placement (how to show the product) **Content structure suggestion** (creator can adapt): 1. **Hook** (first 1-3 seconds): 2. **Body**: 3. **CTA**: **Reference content**: (links to examples of the style/format we're looking for) ### Creative Freedom Level - 🔴 **Low**: Follow this brief closely, near-scripted - 🟡 **Medium**: Key messages required, creative execution is flexible - 🟢 **High**: Concept/objective only, creator drives the creative ### Technical Specs | Spec | Requirement | |------|------------| | Aspect ratio | | | Min duration | | | Max duration | | | Resolution | | | Captions required? | Yes / No | | Music | Creator choice / Provided / Trending audio | | Hashtags | | | Tags / mentions | | | Link / promo code | | | Disclosure | #ad / Paid partnership / Both | ### Assets Provided - [ ] Product (shipped on: ___) - [ ] Brand guidelines PDF - [ ] Logo files - [ ] Talking points doc - [ ] Promo code: ___ - [ ] UTM link: ___ - [ ] Reference content links ### Approval Process 1. Creator submits draft by: ___ 2. Brand reviews within: ___ business days 3. Max revision rounds: ___ 4. Final approval by: ___ 5. Publish window: ___ to ___ ### Usage Rights - **Duration**: ___ months / perpetual - **Channels**: Creator only / Brand organic / Brand paid / All - **Modifications**: None / Minor edits / Full re-edit allowed - **Territory**: ___ / Worldwide