| name | outreach-message |
| description | Draft a personalised influencer outreach message. Use when reaching out to a creator for the first time, following up, or pitching a specific campaign collaboration. |
Creator Outreach Message
Draft an outreach message for: $ARGUMENTS
Message Framework
Before writing, determine:
- Platform for outreach: DM / Email / Agency email
- Campaign type: Gifting / Paid / Affiliate / Ambassador / Event
- Creator tier: Nano / Micro / Mid / Macro / Mega (adjusts formality)
- Outreach stage: First contact / Follow-up / Re-engagement
Message Templates
First Contact (DM — Short)
Hey [name]! 👋
Love your [specific recent content — be precise]. The way you [specific detail] really resonated.
I'm [your name] from [brand]. We're launching [campaign/product] and think your [specific quality] would be an amazing fit.
Would you be open to a quick chat about a potential collab? Happy to share more details!
First Contact (Email — Full)
Subject: [Brand] × [Creator name] — [campaign hook]
Hi [name],
[Personalised opener referencing specific content — 1-2 sentences showing you actually follow them]
I'm [name], [title] at [brand]. We [brief brand intro — one sentence].
We're working on [campaign description] and your [specific quality that makes them a fit] makes you a perfect partner for this.
Here's what we're thinking:
• [Deliverable 1]
• [Deliverable 2]
• [Compensation/gifting overview]
• [Timeline]
Would love to chat about this — are you free for a quick call this week?
Best,
[name]
[title] | [brand]
Follow-Up (3 days after first contact)
Hi [name] — just bumping this in case it got buried! Would love to explore a collab if you're interested. No pressure either way — just let me know. 🙂
Final Follow-Up (7 days)
Hey [name] — last nudge from me! If the timing isn't right, totally understand. We'd love to keep you in mind for future collabs if you're open to it. Either way, keep creating amazing content! ✨
Personalisation Checklist
