product-launch-suite

# Product Launch Suite Generate a complete set of product launch documents: Business Strategy, Competitive Analysis, Product Roadmap, and Sales Deck. ## Overview This skill produces **4 documents** for any product launch: | # | Document | Format | Description | |---|----------|--------|-------------| | 1 | Business & Market Strategy | .docx | Market sizing, personas, GTM, pricing, KPIs | | 2 | Competitive Landscape & Feasibility | .docx | Competitors, SWOT, feasibility, risks | | 3 | Product Roadmap & Partnerships | .docx | Roadmap, priorities, partnerships, integrations | | 4 | Sales Deck & Case Studies | .pptx | Problem/solution, demo flow, case studies, CTA | ## Workflow ### Step 1: Gather Product Information Collect from the user (ask if not provided): - **Product/Company Name**: The name of the product being launched - **Product Description**: What it does, who it's for, core value proposition - **Target Market**: Industry, geography, customer segment - **Stage**: Pre-launch, MVP, growth, expansion - **Competitors** (optional): Known competitors to analyze - **Pricing** (optional): Existing pricing or pricing ideas If the user provides a URL, use `web_fetch` to pull product details from their website. ### Step 2: Research Phase Conduct web research to gather real market data. This is critical for producing high-quality, data-backed documents rather than generic filler. **Market Research:** ``` {product_category} market size 2024 2025 {product_category} TAM SAM SOM market sizing {product_category} industry trends forecast {target_market} buyer persona demographics ``` **Competitive Research:** ``` {product_category} competitors comparison {competitor_name} pricing features reviews {product_category} market share leaders {competitor_name} strengths weaknesses ``` **Industry Research:** ``` {product_category} industry analysis {product_category} barriers to entry {product_category} trends technology ``` Use `web_search` for each query and `web_fetch` to read detailed pages. Aim for 8-15 searches to build a solid research foundation. Store findings in a structured research file before generating documents. ### Step 3: Generate Documents Generate all 4 documents using the research gathered. Follow the detailed templates in the `references/` directory for each document. **Document generation order:** 1. Business & Market Strategy (.docx) — foundational; informs the other documents 2. Competitive Landscape & Feasibility (.docx) — builds on market data 3. Product Roadmap & Partnerships (.docx) — uses competitive insights 4. Sales Deck & Case Studies (.pptx) — synthesizes everything into a pitch **For Documents 1-3 (Word docs):** - Read `/mnt/skills/public/docx/SKILL.md` for docx creation best practices - Use `npm install -g docx` and JavaScript to generate - Apply professional formatting: TOC, headers, tables, proper styling - Use the document templates in `references/` for section structure and content guidance **For Document 4 (Sales Deck):** - Read `/mnt/skills/public/pptx/SKILL.md` and the pptxgenjs guide for slide creation - Use `npm install -g pptxgenjs` and JavaScript to generate - Apply bold, visually engaging design — NOT boring bullet slides - Follow the slide template in `references/` for slide structure ### Step 4: Quality Assurance **For .docx files:** ```bash python /mnt/skills/public/docx/scripts/office/validate.py output.docx ``` **For .pptx file:** ```bash python -m markitdown output.pptx # Check content python /mnt/skills/public/pptx/scripts/office/soffice.py --headless --convert-to pdf output.pptx pdftoppm -jpeg -r 150 output.pdf slide # Visual inspection ``` ### Step 5: Deliver Copy all 4 files to `/mnt/user-data/outputs/` and present them to the user. Name files consistently: - `{product_name}_Business_Strategy.docx` - `{product_name}_Competitive_Analysis.docx` - `{product_name}_Product_Roadmap.docx` - `{product_name}_Sales_Deck.pptx` --- ## Document Templates Detailed section-by-section templates for each document are in the `references/` directory: | Template File | Document | |---------------|----------| | `references/doc1-business-strategy.md` | Business & Market Strategy | | `references/doc2-competitive-analysis.md` | Competitive Landscape & Feasibility | | `references/doc3-product-roadmap.md` | Product Roadmap & Partnerships | | `references/doc4-sales-deck.md` | Sales Deck & Case Studies | **Always read the relevant template before generating each document.** --- ## Styling Guidelines ### Word Documents (Docs 1-3) - **Font**: Arial (body 11pt, headings 14-18pt) - **Colors**: Use a professional accent color for headings and table headers (e.g., `2E5090` navy blue) - **Tables**: Include shaded header rows, alternating row colors for readability - **Spacing**: 1.15 line spacing, 6pt after paragraphs - **Page setup**: US Letter, 1" margins - **Structure**: Title page → Table of Contents → Sections with H1/H2/H3 hierarchy - **Page numbers**: Footer with page numbers ### Sales Deck (Doc 4) - **Layout**: 16:9 widescreen - **Design**: Bold, modern — dark title slide, clean content slides - **Color palette**: Choose colors that match the product's brand or industry - **Typography**: Strong header font (e.g., Arial Black or Trebuchet MS) with clean body (Calibri) - **Visuals**: Every slide needs a visual element — charts, icons, stat callouts, comparison tables - **Slides**: 12-16 slides covering all sections --- ## Content Quality Standards - **Use real data** from web research wherever possible (market sizes, growth rates, competitor info) - **Be specific** — avoid vague statements; include numbers, percentages, timelines - **Tailor to the product** — every section should reference the specific product, not read as generic - **Provide actionable insights** — recommendations, priorities, next steps - **Include placeholders clearly marked** with `[PLACEHOLDER: description]` for information that requires the user's specific input (e.g., internal financials, proprietary data) --- ## Single Document Mode If the user asks for only one of the four documents, generate just that document. Follow the same research → generate → QA → deliver workflow but scoped to the single document. --- ## Dependencies - `npm install -g docx` — Word document generation - `npm install -g pptxgenjs` — PowerPoint generation - `pip install "markitdown[pptx]" --break-system-packages` — Content verification - LibreOffice — PDF conversion for visual QA - Web search — Market and competitive research