ross-mckay-premium-at-scale

name	ross-mckay-premium-at-scale
description	Executes Ross McKay's "Premium at Scale" methodology for CPG brand commercialization — premium positioning at mass-market price points, single-SKU manufacturing leverage, retail velocity engineering, and capital-efficient scaling. Produces an end-to-end commercialization blueprint covering positioning, retail pitch, and operational scale-up. Use when a founder is preparing to launch a physical product into mass-market retail (Target, Walmart, Whole Foods, Sprouts), scaling a CPG brand toward $10M+ revenue, deciding between premium niche vs. mass premium positioning, or pitching a retail buyer. Trigger proactively whenever the user says "CPG", "retail strategy", "single-SKU launch", "mass retail", "shelf velocity", or asks how to scale a consumer brand without bleeding capital.
version	2.0
format	completion-engine
workflows	1

Ross McKay: Premium at Scale

Ross McKay: Premium at Scale's core methodology, extracted and deployed as end-to-end completion workflows.

Available Workflows

#	Workflow	Produces	Use When
premium	Premium-at-Scale Commercialization Blueprint	A comprehensive end-to-end CPG strategy document covering positioning, retail pitching, and operational scaling	A founder is preparing to launch a physical product into mass-market retail and needs to scale to $10M+ revenue with maximum capital efficiency.

Quick Reference

• Genius Context: genius.md — load before any workflow
• Legacy Prompts: references/_legacy-prompts/ — archived atomic prompts

Execution Prompts (structure-pure v2)

3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• The Anchor Customer Pitch Architect — skills/ross-mckay-premium-at-scale/references/prompts-v2/anchor-customer-pitch-architect.md
• The "Premium at Scale" Positioner — skills/ross-mckay-premium-at-scale/references/prompts-v2/premium-at-scale-positioner.md
• Single-SKU Moat Builder — skills/ross-mckay-premium-at-scale/references/prompts-v2/single-sku-moat-builder.md