ross-mckay-premium-at-scale

Executes Ross McKay's "Premium at Scale" methodology for CPG brand commercialization — premium positioning at mass-market price points, single-SKU manufacturing leverage, retail velocity engineering, and capital-efficient scaling. Produces an end-to-end commercialization blueprint covering positioning, retail pitch, and operational scale-up. Use when a founder is preparing to launch a physical product into mass-market retail (Target, Walmart, Whole Foods, Sprouts), scaling a CPG brand toward $10M+ revenue, deciding between premium niche vs. mass premium positioning, or pitching a retail buyer. Trigger proactively whenever the user says "CPG", "retail strategy", "single-SKU launch", "mass retail", "shelf velocity", or asks how to scale a consumer brand without bleeding capital.

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Repository: Farrice/mes-knowledge-base
Last source activity: July 18, 2026 at 16:46
Detected SKILL.md language: English
Stars: 0
Forks: 1

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generate

The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.

2026-08-06

video-studio

The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).

2026-08-06

brad-bonanno-explainer-video-architecture

Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.

2026-08-06

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Ross McKay: Premium at Scale

Ross McKay: Premium at Scale's core methodology, extracted and deployed as end-to-end completion workflows.

Available Workflows

Workflow

Produces

Use When

premium

Premium-at-Scale Commercialization Blueprint

A comprehensive end-to-end CPG strategy document covering positioning, retail pitching, and operational scaling

A founder is preparing to launch a physical product into mass-market retail and needs to scale to $10M+ revenue with maximum capital efficiency.

Quick Reference

Genius Context: genius.md — load before any workflow

Legacy Prompts: references/_legacy-prompts/ — archived atomic prompts

Execution Prompts (structure-pure v2)

3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

The Anchor Customer Pitch Architect — skills/ross-mckay-premium-at-scale/references/prompts-v2/anchor-customer-pitch-architect.md

The "Premium at Scale" Positioner — skills/ross-mckay-premium-at-scale/references/prompts-v2/premium-at-scale-positioner.md

Single-SKU Moat Builder — skills/ross-mckay-premium-at-scale/references/prompts-v2/single-sku-moat-builder.md

Ross McKay: Premium at Scale

Ross McKay: Premium at Scale's core methodology, extracted and deployed as end-to-end completion workflows.

Available Workflows

Workflow

Produces

Use When

premium

Premium-at-Scale Commercialization Blueprint

A comprehensive end-to-end CPG strategy document covering positioning, retail pitching, and operational scaling

A founder is preparing to launch a physical product into mass-market retail and needs to scale to $10M+ revenue with maximum capital efficiency.

Quick Reference

Genius Context: genius.md — load before any workflow

Legacy Prompts: references/_legacy-prompts/ — archived atomic prompts

Execution Prompts (structure-pure v2)

The Anchor Customer Pitch Architect — skills/ross-mckay-premium-at-scale/references/prompts-v2/anchor-customer-pitch-architect.md

The "Premium at Scale" Positioner — skills/ross-mckay-premium-at-scale/references/prompts-v2/premium-at-scale-positioner.md

Single-SKU Moat Builder — skills/ross-mckay-premium-at-scale/references/prompts-v2/single-sku-moat-builder.md

name	ross-mckay-premium-at-scale
description	Executes Ross McKay's "Premium at Scale" methodology for CPG brand commercialization — premium positioning at mass-market price points, single-SKU manufacturing leverage, retail velocity engineering, and capital-efficient scaling. Produces an end-to-end commercialization blueprint covering positioning, retail pitch, and operational scale-up. Use when a founder is preparing to launch a physical product into mass-market retail (Target, Walmart, Whole Foods, Sprouts), scaling a CPG brand toward $10M+ revenue, deciding between premium niche vs. mass premium positioning, or pitching a retail buyer. Trigger proactively whenever the user says "CPG", "retail strategy", "single-SKU launch", "mass retail", "shelf velocity", or asks how to scale a consumer brand without bleeding capital.
version	2.0
format	completion-engine
workflows	1

ross-mckay-premium-at-scale

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