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Generate review + photo + video prompts that fire at the right post-delivery moment, with platform-TOS-compliant incentive structures. UGC (user-generated content) compounds: each review prompts the next conversion. Timing and incentive structure determine whether it works or backfires.
When to Use
Trigger phrases: "review prompt", "UGC prompt", "ask for a photo review", "request a video testimonial", "post-delivery review email", "incentivize UGC", /commerce ugc-prompts <product-type>.
Do NOT use for: full post-purchase sequence (use commerce-postpurchase-thankyou), responding to a review (use commerce-review-response), TikTok creator-affiliate brief (use commerce-tiktok-shop).
Inputs
Required:
product_type - consumable / durable / cosmetic / apparel / service / digital
incentive_capacity - none / fixed dollar / percent off next order / loyalty points / charity donation
brand_voice
existing_review_count - informs whether to lead with social proof
out_path
If product_type or platform is missing, ask before generating.
Platform anti-incentive rules (read first)
Different platforms have different rules about what you can offer in exchange for a review. Get this wrong and you risk account suspension or review removal.
Platform
Incentive policy
Amazon
No incentives whatsoever for reviews. Even free product → review is a "Vine Voices" exclusive program; outside Vine, any free / discounted product offered conditional on a review is a TOS violation. Asking for "honest reviews" without conditional offer is fine.
Etsy
No conditional incentives. May ask for review; may not offer compensation in exchange.
Trustpilot
Strictest in this category. Inviting all customers equally is fine. Any compensation, discount, gift, or store credit "in exchange for an updated, removed, or revised review" is prohibited. Even framing it as "thank you for the review" is risky if it follows the review and looks like a quid-pro-quo.
Google Business reviews
Google's policy prohibits offering incentives in exchange for reviews. Asking is fine.
Walmart Marketplace
Similar to Amazon - no incentives in exchange for reviews.
Generally permitted: discount on next order, loyalty points, photo-review bonus. The discount must be offered to all buyers, not conditional on review content (positive or negative). Yotpo, Okendo, Loox have built-in "discount-after-review" logic that is compliant when the discount fires regardless of star rating.
TikTok Shop native reviews
Conditional incentives for content (UGC video tagged on the listing) are permitted via the creator-affiliate program. Direct review incentives - same as Amazon (avoid).
Bottom line:
For Amazon, Walmart, Etsy, Trustpilot, Google: never offer compensation conditional on a review. Send the prompt; thank the customer regardless.
For Shopify storefront review platforms: discount-after-review is fine when the discount is unconditional on rating.
For TikTok Shop UGC: route through creator-affiliate program (commerce-tiktok-shop), not this skill.
Used long enough to evaluate quality and durability
Service
D+3
Recall is fresh
Digital / SaaS
D+14 + D+30
Two prompts - first impressions + sustained value
Gift purchases (any category)
Adjust to D+gift_date+N rather than D+order+N
Buyer may not have used the product yet
For Amazon, the platform itself sends a review request at variable intervals; piling another email on top is permitted but should be timed to NOT overlap.
Phase 2: Prompt copy template
Each prompt is a single email (or SMS) with:
Subject: specific to the product (not "leave a review")
Body (≤ 150 words):
Acknowledge they've had it for N days
One specific question that gets a real answer (not "how is it?" but "is the leather softening yet?")
Single review CTA - link directly to the review platform's submission form, pre-filled with the product if possible
Photo / video prompt if applicable: explicit ask, with constraints ("a photo of the product in your space", "a 15-30 second clip showing it in use")
Incentive disclosure (only if your platform permits) - clearly state the discount/credit is offered to all reviewers regardless of rating
Anti-pattern check: the email must work as well for a 5-star review as for a 2-star review. If the copy reads as fishing for positive only, rewrite.
Phase 3: Photo + video prompt copy
Photo and video reviews are 3-5x more useful than text-only for converting future buyers. Specific asks beat generic.
Photo prompt:
Short, generous: "A photo of the in your kitchen / bedroom / bag" - name the context.
Mention the technical floor: "Phone-camera quality is more than enough - no studio shot needed."
If your review platform supports auto-import (Loox, Okendo from Instagram), say so: "Or tag us @ on Instagram and we'll pull it in for you."
Video prompt (only if appropriate to product type):
15-30 seconds.
One specific moment: "Show the in use - first 5 seconds, on-screen text if you want."
For TikTok-Shop-eligible products: route to creator-affiliate program; this skill is for owned-channel video prompts.
Phase 4: SMS variant
For short text-review platforms (Trustpilot, Google Business), an SMS variant is fine. For photo / video prompts, email is better - phones can compose photos but the email has the link.
Anything offered after a review with the implicit expectation of an update
Phase 6: Sanity check
Timing matches product type
Email copy works for any rating
Photo / video ask is specific and generous
Incentive structure is platform-compliant
TCPA quiet hours respected on SMS
No anti-pattern (rating-conditional incentive, fishing for 5-stars)
Output Schema
Write to resolved out_path:
# UGC Prompt Sequence: <product_type>**Platform:**<platform>**Review platform:**<review_platform>**Date drafted:**<YYYY-MM-DD>## Timing- Best window: D+<N> from delivery
- Reasoning: <oneline>## Email Prompt**Subject A / B / C:** ...
**Preview:** ...
**Body:** [≤ 150 words]
**Review CTA:**<linktoreviewplatform>**Photo CTA (if applicable):** ...
**Video CTA (if applicable):** ...
## SMS Variant (if SMS opt-in)
[≤ 160 chars + STOP/HELP]
## Incentive Structure- Type: <none / discount / loyaltypoints / charity / feature>- Platform compliance: ✅ / 🚫
- Conditional on rating: NO (verified)
- Disclosed in copy: yes / no
## Anti-pattern Audit- Copy works for 2★ as well as 5★: yes / no
- No fishing for positive only: yes / no
- No off-platform contact in Amazon/Etsy/Walmart copy: yes / no
## Recommended next steps- Wire flow trigger in Klaviyo / ESP: "Order delivered N days ago AND order contains <product_typetag>"
- Connect review platform's auto-publish webhook so reviews surface on PDP
- Run `/commerce review-response` to align reply scripts with this prompt cadence
- Run `/commerce postpurchase-thankyou` if not already in place - UGC prompt sits naturally at D+<N> in that sequence
Templates / Examples
Example A - Cosmetic / skincare ($35 serum, Shopify + Loox, casual voice, D+21)
Email:
Subject A: Three weeks in - what's your skin saying?
Subject B: D+21 - the question we actually want to hear
Subject C: Photo bonus - share your week-3 with the serum
Body:
{{ first_name|default:'Hey' }} -
You've had the <serum> for three weeks now. By now your skin has had time to actually respond - most users see the strongest shift between week 2 and week 4.
One specific question: are you seeing the change you hoped for, or is something off?
[Leave a review - any rating, any length]
If you'd like to share a before/after or a current selfie, you can [upload a photo here] or tag us @<brand> on Instagram. Phone-camera quality is more than enough.
A small thank-you: every review (any rating) earns 100 points; photo reviews earn 200. Points apply on your next order.
- The team
Example B - Apparel ($89 sneaker, Shopify + Okendo, casual voice, D+7)
Email:
Subject A: Week 1 - how do they fit?
Subject B: 7 days in - quick check-in
Subject C: Photo prompt - your sneakers in the wild
Body:
You've had the Field Sneakers for a week.
Two questions, one CTA:
1. **Fit** - true-to-size, or wish you'd sized differently?
2. **Break-in** - softening at the toe box yet?
[Leave a 1-line review (any rating)]
Bonus: if you snap a photo of the sneakers in the wild - at the trail, on the subway, wherever - you can [upload it here] or tag @<brand>. We pick one shot a week to feature.
10% off your next order after you submit a review, any rating, no minimum.
- The Field team
Example C - Amazon ($24 coffee bag, Amazon native review, formal voice, D+14, NO INCENTIVE)
Email (sent via brand-site if customer also opted in to brand newsletter - Amazon does not allow seller-direct review-prompt emails outside Amazon's own messaging system):
Subject: Your - two-week check-in
Preview: A note from the roastery - and an honest ask.
Body:
Hi -
Thank you for ordering the <coffee> from us through Amazon. You've had it for two weeks now, so by now you've probably brewed the bag a few times.
If you have a moment, an honest review on the Amazon listing helps the next person decide. A 1-sentence review is more than enough - what worked, what didn't.
[Leave a review on Amazon]
We don't offer discounts or compensation for reviews - Amazon prohibits it, and we'd rather hear what you actually think than buy a positive review.
If something was off with the order or the coffee, please use the Contact seller link on your Amazon order page so we can resolve it directly.
- The roastery team
Example D - Trustpilot service review (B2B SaaS onboarding, D+3)
Email:
Subject A: 3 days in - quick favor?
Subject B: Your honest take on onboarding
Subject C: 1-sentence review - Trustpilot
Body:
Hi {{ first_name|default:'there' }} -
You completed onboarding three days ago. While the process is fresh, would you leave an honest review on Trustpilot?
[Leave a Trustpilot review]
We don't offer compensation for reviews - Trustpilot's policy doesn't allow it, and we wouldn't want to anyway. Just an honest read of the experience helps prospective customers make a real decision.
If something didn't work in onboarding, please reply directly and we'll fix it.
- The team
Notes
Platform anti-incentive policies are the single biggest compliance risk in UGC prompts. Get this wrong on Amazon, Walmart, Etsy, or Trustpilot and you risk listing or seller-account suspension.
Specific questions get specific answers. "How is it?" gets generic 5-star reviews. "Is the leather softening?" gets useful, detailed reviews that convert future buyers.
Photo / video reviews lift conversion 30-50% on PDPs (Yotpo / Okendo published data). The investment in a generous photo-prompt pays back.
The email must work for a 2★ review. If the copy fishes for positive only, you're training a biased review pool that will eventually correct on you.
TCPA quiet hours apply to SMS prompts. 8am-9pm local time, US.
Suggested follow-ups:/commerce postpurchase-thankyou to integrate this prompt into the full post-purchase sequence; /commerce review-response to align reply scripts with reviews that come in.
