claude-skills

AUTO-TRIGGER: Apply this skill when the user is working with intent data signals from ZoomInfo, Bombora, G2, 6sense, Demandbase, or any similar platform, and needs to operationalize those signals into CRM workflows, campaign enrollment, rep alerts, or account prioritization. Trigger phrases include: "intent data," "ZoomInfo intent," "Bombora signals," "G2 buyer intent," "in-market accounts," "activating intent," "intent signals aren't doing anything," "we're paying for intent data but not using it," "how do I route intent accounts," "intent-based campaigns," or any situation where the user has intent data and needs to turn it into action. Also trigger when the user is evaluating which intent signals to act on, designing CRM workflows to handle signal ingestion, or trying to measure whether their intent activation is producing results. Do NOT trigger for general ABM strategy, ZoomInfo data enrichment questions, or lead scoring without intent signals. This skill is specifically about the workflow layer betwee

AUTO-TRIGGER: Apply this skill when the user wants to run, structure, or improve a win/loss analysis program. Trigger phrases include: "win/loss analysis," "why are we losing deals," "why do we win," "lost deal analysis," "closed lost reasons," "competitive losses," "deal debrief," "why did we lose to [competitor]," "what does sales say about why we lose," "our closed lost data is useless," "I want to interview lost prospects," or any situation where the user is trying to understand the patterns behind deal outcomes. Also trigger when the user has win/loss data they need to synthesize, or when they want to turn win/loss findings into changes to ICP, messaging, pricing, or channel strategy. Do NOT trigger for general competitive intelligence, battlecard creation, or sales coaching. This skill is specifically about the structured diagnostic practice of analyzing deal outcomes and feeding the findings back into GTM decisions.

AUTO-TRIGGER: Apply this skill when the user is preparing for a quarterly business review where they will present marketing performance to executive leadership. Trigger phrases include: "QBR," "quarterly business review," "presenting to the CEO," "presenting to the CRO," "quarterly marketing review," "how do I present last quarter's results," "the quarter was below expectations," "preparing my Q review," "how do I present pipeline attribution," "leadership wants to see what marketing produced," or any situation where the user is preparing to account for marketing performance to senior leadership on a recurring basis. Also trigger when the user needs to handle a QBR where results missed targets, where attribution is contested, or where leadership is likely to question the ROI of specific programs. Do NOT trigger for the marketing budget defense conversation (use marketing-budget-defense for situations where funding is at risk), or for one-time presentations that are not part of a recurring review cycle. This

AUTO-TRIGGER: Apply this skill when the user is setting up, scoping, or pricing a consulting engagement as an independent practitioner. Trigger phrases include: "consulting engagement," "new client," "scoping the work," "what should I charge," "hourly versus retainer," "statement of work," "consulting proposal," "client wants to expand scope," "what to put in writing," or any situation where the user is transitioning from employee to consultant or managing the early stages of a client engagement. Also trigger when the user is preparing for a first client conversation and wants to understand what to clarify before agreeing to anything, or when a current engagement is drifting and the user needs to reset the scope. Do NOT trigger for general business development, agency pricing models, or large team consulting practices. This skill is specifically for an independent practitioner, typically a senior B2B marketing, demand gen, or RevOps leader, setting up a direct client engagement for the first time or early i

AUTO-TRIGGER: Apply this skill when the user is preparing to present findings, recommendations, or results to a consulting client. Trigger phrases include: "presenting to my client," "client readout," "how do I present what I found," "delivering findings," "presenting my recommendations," "the client meeting is this week," "I need to show what I discovered in their HubSpot," "presenting my audit results," or any situation where the user is preparing to communicate findings or recommendations to someone who is paying them for consulting work. Also trigger when the user is preparing for a status update with a consulting client, or when they need to deliver bad news about what they found during an engagement. Do NOT trigger for internal presentations to leadership at a full-time employer (use marketing-budget-defense or managing-up for those), or for general presentation design. This skill is specifically for the independent consultant presenting findings or recommendations to an external client.

AUTO-TRIGGER: Apply this skill when the user asks Claude to write, draft, create, or improve a LinkedIn post, caption, or update. Also trigger when the user asks for a post about a professional topic they plan to share on LinkedIn. Do NOT trigger for long-form articles, resumes, emails, or general writing tasks. This skill is specifically for short-form LinkedIn post content only. This skill structures and formats LinkedIn posts to match the user's established content style: punchy, practitioner-level, engagement-focused, with a strong ending that drives comments without resorting to "agree or disagree?" cliches.

AUTO-TRIGGER: Apply this skill automatically whenever Claude is producing, editing, rewriting, or reviewing any written content the user will publish or send. This includes emails, LinkedIn posts, articles, captions, scripts, reports, bios, cover letters, interview responses, proposals, or any other text intended for an external audience. Also apply when the user asks Claude to write, draft, improve, clean up, or rewrite anything. Do not wait to be asked. If writing is being produced or touched, this skill is active. This skill removes AI writing patterns and rewrites output to match the user's established voice: direct, confident, outcome-focused, and free of the filler language and structural tells that mark AI-generated copy.

AUTO-TRIGGER: Apply this skill when the user wants to write, structure, or improve a B2B case study or customer success story. Trigger phrases include: "case study," "customer success story," "write up our results with," "client story," "proof point document," "I want to document what we did for," "we got great results with a client," "turn this into a case study," or any request to document a program result or client outcome in a format that supports sales conversations or credibility building. Also trigger when the user has raw data or interview notes from a client or customer and needs to turn them into a structured asset, or when an existing case study needs to be made more effective. Do NOT trigger for general content writing, blog posts, or LinkedIn posts. This skill is specifically for the structured proof document that supports late-stage sales conversations and demonstrates measurable outcomes to prospects who are evaluating whether to buy.

AUTO-TRIGGER: Apply this skill automatically when the user pastes or shares a job posting, job description, or any role they are considering applying for. Also trigger when the user asks Claude to review, tailor, score, or optimize their resume against a role. Trigger when the user asks "how well do I match," "am I a good fit," "should I apply," or shares a LinkedIn job posting, job board listing, or recruiter message containing a role description. Do NOT trigger for general career advice, salary research, or interview prep questions that do not include a specific job posting. This skill scores the user's fit against the role, selects the right resume version, and delivers a tailored resume ready to submit. The user has two resume versions on file. The skill selects and tailors the right one automatically based on the job posting.

AUTO-TRIGGER: Apply this skill when the user wants to write a message to a recruiter, hiring manager, or company contact about a specific role or to express interest in an organization. Trigger phrases include: "message to recruiter," "reach out to hiring manager," "LinkedIn message," "cold outreach for a job," "follow up on application," "reactivate a contact," "message about the role," or any request to write short-form professional outreach in a job search context. Also trigger when the user wants to reactivate a dormant contact at a target company, or when they want to reach out to someone they know who works at a company they are interested in. Do NOT trigger for cover letters, resume tailoring, or interview preparation. This skill is specifically for the short outreach message that precedes or supplements a formal application. It governs first contact and re-engagement, not formal application documents.

AUTO-TRIGGER: Apply this skill when the user has received a job offer and needs to evaluate it, counter it, or decide whether to accept it. Trigger phrases include: "I got an offer," "they came in at," "the offer is," "should I counter," "how do I negotiate," "the base is," "they're offering equity," "OTE," "total compensation," "the number is lower than I wanted," "how do I ask for more," or any situation where the user is holding a specific offer and deciding what to do with it. Also trigger when the user is preparing for the compensation conversation before an offer is made, or when they need to evaluate whether an offer is worth accepting given their target range. Do NOT trigger for general interview preparation, resume writing, or recruiter outreach. This skill is specifically for the offer stage: when a number is on the table and the user needs to decide how to respond.

AUTO-TRIGGER: Apply this skill when the user mentions a company they are interviewing with, preparing for an interview at, or researching for a job application. Trigger phrases include: "I have an interview at," "I'm interviewing with," "tell me about [company]," "research [company] for me," "what do I need to know about [company]," or any request to prepare for a specific company meeting or interview. Also trigger when the user shares a company name alongside a job title, job posting, or recruiter name -- these signals indicate interview prep. Do NOT trigger for general industry research, trend analysis, or news requests that are not tied to a specific company and interview.

AUTO-TRIGGER: Apply this skill when the user is managing a small team of two to six direct reports in a marketing, demand gen, or RevOps function. Trigger phrases include: "my team," "one of my reps," "direct report," "someone on my team is struggling," "how do I give feedback," "my one-on-ones aren't working," "I think I need to let someone go," "how do I manage a team member who," "performance issue," "underperformer," "how do I build a team that," or any situation where the user is navigating the people management dimension of a Director-level role. Also trigger when the user is building a team from scratch, inheriting a team, or trying to get more out of a team that is not performing at the level the role requires. Do NOT trigger for HR policy questions, formal disciplinary processes, or organizational design at scale. This skill is specifically for a Director-level practitioner managing a small team directly, without formal HR management training and often without a dedicated HR business partner.

AUTO-TRIGGER: Apply this skill when the user wants to build, fix, or document the agreement between sales and marketing around lead quality, lead handoff, and follow-up expectations. Trigger phrases include: "MQL definition," "sales-marketing SLA," "lead handoff," "sales isn't following up," "marketing leads are bad," "what counts as an MQL," "sales and marketing alignment," "service level agreement," "lead routing," or any conversation where sales and marketing are in disagreement about lead quality or pipeline contribution. Also trigger when the user is setting up a new CRM or rebuilding the lead management process and needs to define how marketing hands leads to sales and what sales commits to doing with them. Do NOT trigger for general RevOps questions not related to the marketing-to-sales handoff, or for content strategy and copywriting requests. This skill is specifically about defining, documenting, and enforcing the agreement between marketing and sales around what a qualified lead is and what happe

AUTO-TRIGGER: Apply this skill when the user is navigating a difficult or adversarial relationship with a sales leader, VP of Sales, or CRO. Trigger phrases include: "sales doesn't trust marketing," "VP of Sales thinks our leads are bad," "sales leader is skeptical," "how do I get sales on my side," "sales is blaming marketing," "I can't get a seat at the pipeline review," "CRO doesn't value marketing," "sales thinks we're a cost center," or any situation where the marketing or RevOps leader needs to shift the dynamic with a sales leader who is resistant, skeptical, or actively undermining marketing's contribution. Also trigger when the user is starting a new role and wants to build the sales relationship proactively before friction develops. Do NOT trigger for general SLA design or MQL definition work. Use the sales-marketing-sla skill for those. This skill is specifically about the human relationship and organizational dynamic between the marketing or RevOps leader and the sales leader, not the systems an

AUTO-TRIGGER: Apply this skill when the user needs to defend, justify, or grow a marketing budget in front of a CEO, CFO, board, or executive team. Trigger phrases include: "budget review," "defending the budget," "CEO wants to cut marketing," "justify marketing spend," "prove ROI," "board presentation," "marketing budget," "can we do this with less," "what are we getting for this spend," or any situation where the user needs to make the financial case for marketing investment. Also trigger when the user is preparing for an annual planning cycle and needs to request budget, or when they have been asked to present marketing performance to leadership. Do NOT trigger for general campaign planning, financial modeling not related to marketing, or budget allocation between channels. This skill is specifically about preparing for and executing the conversation where marketing must justify its existence and investment to a skeptical executive audience.

AUTO-TRIGGER: Apply this skill when the user is navigating the relationship with their own manager, including a CEO, CRO, VP, or any person they report to directly. Trigger phrases include: "my CEO keeps changing priorities," "my manager is micromanaging," "how do I disagree with my boss," "my CRO doesn't understand marketing," "how do I get more autonomy," "I disagree with this directive," "my manager wants me to do X but I think Y is right," "how do I keep leadership informed without constant check-ins," "my boss is pulling me into every decision," or any situation where the user is trying to manage the dynamics of their upward reporting relationship. Also trigger when the user wants to proactively build trust with a new manager before friction develops, or when they are trying to present a recommendation they expect pushback on. Do NOT trigger for peer relationship issues, sales leader alignment (use sales-leader-alignment), or budget defense conversations (use marketing-budget-defense). This skill is sp

AUTO-TRIGGER: Apply this skill when the user shares pipeline data, asks about pipeline health, deal velocity, or sales cycle performance. Trigger phrases include: "our pipeline is stalling," "deals are stuck," "review our pipeline," "sales cycle is too long," "why aren't deals moving," "forecast accuracy is off," "our close rate is dropping," or any request to diagnose why a B2B sales pipeline is underperforming. Also trigger when the user shares a pipeline report, deal stage breakdown, or asks how to improve pipeline velocity. Do NOT trigger for general sales strategy questions not tied to a specific pipeline situation.

AUTO-TRIGGER: Apply this skill when the user wants to build, audit, or improve a partner marketing program. Trigger phrases include: "partner program," "channel partners," "reseller program," "integration partners," "technology partners," "co-sell," "partner pipeline," "partner-sourced revenue," "partner tiers," "partner attribution," "we want to build a partner program," or any request to structure the operational infrastructure behind a B2B partner or channel program. Also trigger when the user asks how to measure partner pipeline contribution, how to attribute revenue to partner-sourced deals, or how to build a joint go-to-market playbook with a specific partner. Do NOT trigger for co-marketing content creation, referral programs aimed at end customers, or affiliate programs. This skill is specifically about the operational and attribution infrastructure of a B2B partner or channel program, not the content that supports it.

AUTO-TRIGGER: Apply this skill when the user mentions a vendor renewal, SaaS contract, MarTech negotiation, or any conversation about renewing, renegotiating, or evaluating a marketing or sales technology subscription. Trigger phrases include: "our HubSpot renewal is coming up," "ZoomInfo contract," "renewing our," "vendor negotiation," "contract coming up," "too expensive," "right-sizing our stack," or any mention of a specific MarTech tool alongside pricing or contract concerns. Do NOT trigger for general tool comparisons or product research where no existing contract or renewal is involved.

AUTO-TRIGGER: Apply this skill when the user is planning, executing, or troubleshooting an AI tool rollout for a sales or marketing team. Trigger phrases include: "rolling out AI to our team," "getting our reps to use," "nobody is using the tool," "AI adoption is low," "how do I get buy-in," "rolling out HubSpot," "Salesloft rollout," "ZoomInfo training," "tool adoption," "change management," or any request about getting a GTM team to actually use a new tool or workflow. Also trigger when the user is evaluating which AI tools to roll out, or when they have been given responsibility for a company-wide AI initiative without a clear implementation plan. Do NOT trigger for general AI tool comparisons, software procurement questions, or requests to learn how a specific tool works. This skill is about the organizational adoption problem, not the tool itself.

AUTO-TRIGGER: Apply this skill when the user wants to build, fix, or evaluate a free trial program for a B2B SaaS product. Trigger phrases include: "free trial," "trial program," "PLG," "product-led growth," "trial to paid conversion," "trial isn't converting," "people sign up but don't convert," "trial length," "trial gate," or any request to design or improve a B2B SaaS product trial. Also trigger when the user asks how to improve trial conversion rates or how to build the nurture sequence for a trial. Do NOT trigger for general onboarding, user activation, or retention questions that are not specifically about a free trial program.

AUTO-TRIGGER: Apply this skill when the user is starting a new role in demand generation, growth marketing, revenue operations, or marketing operations. Trigger phrases include: "just started a new role," "first week," "new job," "starting as director," "inherited this function," "new company," "what should I do first," "30 60 90 day plan," or any request to build a structured entry plan for a demand gen or RevOps role. Also trigger when the user has been in a role for fewer than 90 days and is trying to diagnose what they have, figure out what to fix first, or prepare for an early stakeholder presentation. Do NOT trigger for general career advice, job search questions, or onboarding for product management or engineering roles. This skill is specifically for demand generation, growth marketing, and RevOps leaders entering a new B2B SaaS role.

AUTO-TRIGGER: Apply this skill when the user wants to build, plan, or improve an account-based marketing program. Trigger phrases include: "ABM campaign," "named account targeting," "target account list," "account-based," "we want to go after specific accounts," "enterprise accounts," "1:1 or 1:few marketing," or any request to build a coordinated sales and marketing program around a defined account list rather than broad demand generation. Also trigger when the user asks how to align sales and marketing around specific accounts or how to measure account penetration rather than lead volume. Do NOT trigger for general demand gen, inbound, or broad campaign planning that is not account-specific.

AUTO-TRIGGER: Apply this skill when the user asks about auditing, cleaning up, reviewing, or improving their HubSpot instance. Trigger phrases include: "audit our HubSpot," "clean up HubSpot," "HubSpot is a mess," "inherited a HubSpot instance," "our workflows are broken," "deal stages don't make sense," "leads aren't routing correctly," "HubSpot hygiene," or any request to assess the health or structure of a HubSpot CRM. Also trigger when the user is starting a new role and mentions evaluating the existing HubSpot setup they inherited. Do NOT trigger for general HubSpot how-to questions or feature requests that are not about auditing an existing instance.