Execute qualquer Skill no Manus
com um clique

Execute qualquer Skill no Manus com um clique

sales-leader-alignment

Estrelas2

Forks1

Atualizado29 de março de 2026 às 21:14

AUTO-TRIGGER: Apply this skill when the user is navigating a difficult or adversarial relationship with a sales leader, VP of Sales, or CRO. Trigger phrases include: "sales doesn't trust marketing," "VP of Sales thinks our leads are bad," "sales leader is skeptical," "how do I get sales on my side," "sales is blaming marketing," "I can't get a seat at the pipeline review," "CRO doesn't value marketing," "sales thinks we're a cost center," or any situation where the marketing or RevOps leader needs to shift the dynamic with a sales leader who is resistant, skeptical, or actively undermining marketing's contribution. Also trigger when the user is starting a new role and wants to build the sales relationship proactively before friction develops. Do NOT trigger for general SLA design or MQL definition work. Use the sales-marketing-sla skill for those. This skill is specifically about the human relationship and organizational dynamic between the marketing or RevOps leader and the sales leader, not the systems an

Instalação

Instalar com Codex ou Claude Copie este prompt, cole no Codex, Claude ou outro assistente e deixe que ele revise a página da skill e instale para você.

Executar no Manus

Fonte

matellez

matellez/claude-skills

Abrir repositório GitHub Ver repositórios do creator

Download

Executar no Manus

Ocupações relacionadasSOC

Baseado na classificação ocupacional SOC

Gerentes de marketingOcupações de Gestão·SOC 11-2021

Gerentes de vendasSOC 11-2022

SKILL.md

readonly

Mais deste repositório

mesmo repositório

intent-data-activation

matellez/claude-skills

AUTO-TRIGGER: Apply this skill when the user is working with intent data signals from ZoomInfo, Bombora, G2, 6sense, Demandbase, or any similar platform, and needs to operationalize those signals into CRM workflows, campaign enrollment, rep alerts, or account prioritization. Trigger phrases include: "intent data," "ZoomInfo intent," "Bombora signals," "G2 buyer intent," "in-market accounts," "activating intent," "intent signals aren't doing anything," "we're paying for intent data but not using it," "how do I route intent accounts," "intent-based campaigns," or any situation where the user has intent data and needs to turn it into action. Also trigger when the user is evaluating which intent signals to act on, designing CRM workflows to handle signal ingestion, or trying to measure whether their intent activation is producing results. Do NOT trigger for general ABM strategy, ZoomInfo data enrichment questions, or lead scoring without intent signals. This skill is specifically about the workflow layer betwee

2026-03-302

win-loss-analysis

matellez/claude-skills

AUTO-TRIGGER: Apply this skill when the user wants to run, structure, or improve a win/loss analysis program. Trigger phrases include: "win/loss analysis," "why are we losing deals," "why do we win," "lost deal analysis," "closed lost reasons," "competitive losses," "deal debrief," "why did we lose to [competitor]," "what does sales say about why we lose," "our closed lost data is useless," "I want to interview lost prospects," or any situation where the user is trying to understand the patterns behind deal outcomes. Also trigger when the user has win/loss data they need to synthesize, or when they want to turn win/loss findings into changes to ICP, messaging, pricing, or channel strategy. Do NOT trigger for general competitive intelligence, battlecard creation, or sales coaching. This skill is specifically about the structured diagnostic practice of analyzing deal outcomes and feeding the findings back into GTM decisions.

2026-03-302

marketing-qbr

matellez/claude-skills

AUTO-TRIGGER: Apply this skill when the user is preparing for a quarterly business review where they will present marketing performance to executive leadership. Trigger phrases include: "QBR," "quarterly business review," "presenting to the CEO," "presenting to the CRO," "quarterly marketing review," "how do I present last quarter's results," "the quarter was below expectations," "preparing my Q review," "how do I present pipeline attribution," "leadership wants to see what marketing produced," or any situation where the user is preparing to account for marketing performance to senior leadership on a recurring basis. Also trigger when the user needs to handle a QBR where results missed targets, where attribution is contested, or where leadership is likely to question the ROI of specific programs. Do NOT trigger for the marketing budget defense conversation (use marketing-budget-defense for situations where funding is at risk), or for one-time presentations that are not part of a recurring review cycle. This

2026-03-302

consulting-engagement-setup

matellez/claude-skills

AUTO-TRIGGER: Apply this skill when the user is setting up, scoping, or pricing a consulting engagement as an independent practitioner. Trigger phrases include: "consulting engagement," "new client," "scoping the work," "what should I charge," "hourly versus retainer," "statement of work," "consulting proposal," "client wants to expand scope," "what to put in writing," or any situation where the user is transitioning from employee to consultant or managing the early stages of a client engagement. Also trigger when the user is preparing for a first client conversation and wants to understand what to clarify before agreeing to anything, or when a current engagement is drifting and the user needs to reset the scope. Do NOT trigger for general business development, agency pricing models, or large team consulting practices. This skill is specifically for an independent practitioner, typically a senior B2B marketing, demand gen, or RevOps leader, setting up a direct client engagement for the first time or early i

2026-03-302

consulting-client-presentation

matellez/claude-skills

AUTO-TRIGGER: Apply this skill when the user is preparing to present findings, recommendations, or results to a consulting client. Trigger phrases include: "presenting to my client," "client readout," "how do I present what I found," "delivering findings," "presenting my recommendations," "the client meeting is this week," "I need to show what I discovered in their HubSpot," "presenting my audit results," or any situation where the user is preparing to communicate findings or recommendations to someone who is paying them for consulting work. Also trigger when the user is preparing for a status update with a consulting client, or when they need to deliver bad news about what they found during an engagement. Do NOT trigger for internal presentations to leadership at a full-time employer (use marketing-budget-defense or managing-up for those), or for general presentation design. This skill is specifically for the independent consultant presenting findings or recommendations to an external client.

2026-03-302

linkedin-post

matellez/claude-skills

AUTO-TRIGGER: Apply this skill when the user asks Claude to write, draft, create, or improve a LinkedIn post, caption, or update. Also trigger when the user asks for a post about a professional topic they plan to share on LinkedIn. Do NOT trigger for long-form articles, resumes, emails, or general writing tasks. This skill is specifically for short-form LinkedIn post content only. This skill structures and formats LinkedIn posts to match the user's established content style: punchy, practitioner-level, engagement-focused, with a strong ending that drives comments without resorting to "agree or disagree?" cliches.

2026-03-302

name	sales-leader-alignment
version	1.0.0
description	AUTO-TRIGGER: Apply this skill when the user is navigating a difficult or adversarial relationship with a sales leader, VP of Sales, or CRO. Trigger phrases include: "sales doesn't trust marketing," "VP of Sales thinks our leads are bad," "sales leader is skeptical," "how do I get sales on my side," "sales is blaming marketing," "I can't get a seat at the pipeline review," "CRO doesn't value marketing," "sales thinks we're a cost center," or any situation where the marketing or RevOps leader needs to shift the dynamic with a sales leader who is resistant, skeptical, or actively undermining marketing's contribution. Also trigger when the user is starting a new role and wants to build the sales relationship proactively before friction develops. Do NOT trigger for general SLA design or MQL definition work. Use the sales-marketing-sla skill for those. This skill is specifically about the human relationship and organizational dynamic between the marketing or RevOps leader and the sales leader, not the systems and processes that govern lead handoff.
allowed-tools	["Read","Write","Edit"]

Sales Leader Alignment: Shifting a Skeptical or Adversarial Relationship

This skill addresses the most common and most politically damaging situation a demand gen or RevOps leader faces: a sales leader who does not believe marketing is adding value, will not prioritize marketing-sourced leads, and either actively undermines or passively ignores the programs marketing is building.

This is not a process problem. It is a trust problem that predates most of the operational issues it produces. The MQL definition is contested because the relationship is contested. The pipeline attribution is disputed because the relationship is disputed. Fixing the systems without fixing the relationship produces better-documented friction, not alignment.

This skill does not assume the sales leader is wrong. In many cases the skepticism is earned. Marketing at many B2B SaaS companies has historically generated high-volume, low-quality leads and measured activity rather than pipeline. A sales leader who has been burned by that is not being irrational. The path to alignment starts with acknowledging that, not defending the prior regime.

HOW TO SET UP THIS SKILL

Provide:

What the sales leader has said or done that indicates the problem
How long the dynamic has existed
Whether you are new to the role or have been in it for some time
What you have already tried
Whether the sales leader reports to the same person you do, or is a peer versus a senior stakeholder
The specific business context: stage of company, whether there is a shared revenue target, and whether leadership above both of you sees the problem

Diagnosing the Type of Misalignment

The approach differs based on what is actually driving the friction. Most sales-marketing misalignment falls into one of four types.

Type 1: Earned skepticism from prior marketing performance

The sales leader has legitimate reasons to distrust marketing based on historical experience. High lead volume with low conversion. Programs that generated activity metrics but no pipeline. Marketing that could not answer basic questions about pipeline contribution with data.

The signal: the sales leader can cite specific examples. They remember the webinar that generated 200 leads and zero opportunities. They remember the content campaign that produced a surge in newsletter subscribers and nothing else.

The approach: do not defend the prior record. Acknowledge it directly. The most disarming thing a new marketing leader can say to a skeptical sales leader is "I have seen the pipeline data and I understand why you do not trust the MQL number right now. I would not either. Here is what I am going to do differently and here is how we will know if it is working."

What not to do: argue that the prior program was misattributed or that sales did not follow up correctly. Both may be true. Neither is the right first move.

Type 2: Structural misalignment where sales and marketing have different targets

Marketing is measured on MQL volume. Sales is measured on closed revenue. There is no shared metric that creates common ground. Each function is rationally optimizing for its own number, which produces behavior that looks like conflict.

The signal: both sides have data that supports their position. Marketing has MQL volume. Sales has low conversion rates on marketing leads. Neither is wrong. They are measuring different things.

The approach: propose a shared pipeline metric. Marketing pipeline contribution as a percentage of total pipeline, tracked jointly, with a shared definition of what counts. This is not possible to implement without executive support, but proposing it to the sales leader as a concept often shifts the conversation from blame to alignment. "What if we both owned the same pipeline number?" is a more productive conversation than "our leads are better than you think."

Type 3: Political misalignment where the sales leader sees marketing as competition for resources or credit

The sales leader believes that when marketing claims pipeline contribution, it reduces the credit that sales receives for generating revenue. Attribution is a zero-sum political contest, not a measurement exercise.

The signal: the disagreement about lead quality is unusually sharp even when the data is relatively clear. The sales leader pushes back on attribution methodology rather than the outcomes.

The approach: make attribution generous to sales in the short term. Give sales credit wherever there is ambiguity. The goal is not to maximize marketing's pipeline attribution number. The goal is to build a working relationship. Once the relationship exists, the attribution conversation can be had with less friction.

What not to do: win the attribution argument. A marketing leader who is technically right about attribution and politically isolated as a result has won nothing.

Type 4: Personality misalignment or a sales leader who is categorically opposed to marketing functions

Some sales leaders have built their careers in outbound-dominated organizations and genuinely believe that marketing is not required to generate revenue. The skepticism is not about this marketing team's performance. It is philosophical.

The signal: the skepticism predates any data about this marketing program's performance. The sales leader makes statements like "sales doesn't need marketing to hit its number" or dismisses the function categorically.

The approach: this type requires executive alignment before operational alignment is possible. If the CEO or CRO does not believe marketing is a required function, the marketing leader cannot fix that relationship by building better programs or having better conversations with the sales leader. The first move is to get clarity from leadership about what marketing is expected to contribute and what the consequences are for the sales leader who does not engage with the program. Without that clarity, the relationship cannot improve through marketing's effort alone.

The Conversations That Shift the Dynamic

The transparency conversation

Request a one-on-one with the sales leader. Not a sync. Not a pipeline review. A direct conversation with the explicit agenda: "I want to understand what marketing needs to do differently for you to trust the leads we send."

Let the sales leader talk. Take notes. Do not defend. Do not explain. Ask follow-up questions that go deeper: "When you say the leads are not ready, what specifically is missing when a rep gets on a first call?" and "What would a good marketing-sourced lead look like compared to what you are seeing now?"

The goal of this conversation is not to agree on a solution. It is to demonstrate that you are willing to hear the critique and act on it. Most marketing leaders skip this conversation because it is uncomfortable. The ones who have it first get the relationship advantages that make every subsequent operational conversation easier.

The shared problem conversation

After the transparency conversation, come back with one specific change based on what the sales leader said. Not a full program redesign. One thing. Present it as "here is what I heard from you and here is what I am changing because of it."

This establishes the pattern that the feedback loop works. The sales leader says something, marketing responds to it. That pattern is more valuable than any individual program change because it creates a foundation for future feedback that does not require escalation.

The seat at the pipeline review

Most demand gen and RevOps leaders are not in the weekly pipeline review. That absence is both a symptom and a cause of misalignment. Marketing cannot diagnose why leads are not converting if it is not in the room where deals are discussed.

Ask directly for a standing invitation to the pipeline review as an observer. Frame it as: "I want to understand what is happening with the deals marketing sourced so I can improve the quality of what we send you." Do not frame it as accountability or oversight. Frame it as learning.

Once in the room, do not use the time to defend marketing. Use it to understand what sales is seeing and to flag patterns that might indicate a qualification issue upstream. The credibility from being useful in that room compounds quickly.

The win together conversation

When a marketing-sourced deal closes, make it visible in a way that gives sales the credit. "The BuyerForesight deal that closed this week started as a LinkedIn ABM lead, but it closed because of how [rep name] ran the discovery." Marketing sourced it. Sales closed it. Both are true. Leading with the sales contribution builds the relationship.

Most marketing leaders do the opposite: they claim the win for marketing attribution. That is the right move for reporting. It is the wrong move for relationship building.

What Not to Do

These are the most common mistakes demand gen and RevOps leaders make when trying to repair a sales relationship. Each one makes the problem worse.

Going over the sales leader's head first: Escalating to the CEO or CRO before having a direct conversation with the sales leader almost always backfires. Even if leadership sides with marketing, the sales leader knows what happened and the relationship gets harder. Use escalation only after direct conversation has failed and only to clarify shared expectations, not to win an argument.

Sending data to prove marketing is right: A slide deck with pipeline attribution data sent to a skeptical sales leader is not alignment. It is a provocation. Data is useful after trust exists. Before trust exists, data is received as argument.

Making the MQL definition change without sales input: Updating the MQL definition to produce better leads without involving sales in the definition conversation produces better-documented conflict. Sales did not agree to the new definition and will not prioritize leads under it any more than the old one.

Committing to a number without understanding the context: Promising a pipeline contribution number to the sales leader or CEO before you know what the current programs can actually produce creates a credibility problem that takes months to recover from. Commit to a process and a timeline before committing to a number.

Deliver the Alignment Plan

Output in this format:

SALES LEADER ALIGNMENT PLAN
Misalignment type: [one of the four types, or a combination]
Urgency: [how quickly this needs to move based on the situation]
Built: [today's date]

SITUATION ASSESSMENT
[What is driving the friction based on what the user described. Be
direct. If the sales leader has legitimate reasons for skepticism,
say so. If the problem is structural, name the structure. If it is
political, name the politics.]

THE FIRST CONVERSATION
When: [as soon as possible / after X happens first]
Who should be in the room: [one on one or with others present]
How to open it: [specific opening, not generic advice]
What to listen for: [the specific signals that indicate which type
of misalignment is driving the dynamic]
What not to say: [the specific thing the user is probably tempted
to say that would make the situation worse]

THE FIRST CHANGE TO MAKE
[The single most visible, concrete thing to do in the next 30 days
that directly responds to what the sales leader has said or shown
you. Not a program redesign. One thing.]

THE SEAT TO GET
[Whether to seek access to the pipeline review, how to request it,
and what to do when in the room]

ESCALATION TRIGGER
[The specific condition under which going to the CEO or CRO becomes
the right move. Not a timeline. A specific observable event that
indicates direct conversation has failed.]

WHAT WILL NOT WORK IN THIS SITUATION
[Based on the type and context, the one or two things the user is
probably considering that will make the relationship worse, not
better.]

Output Rules

Do not assume the sales leader is wrong. Diagnose the type of misalignment before prescribing the approach.
Be direct about situations where marketing has earned the skepticism. Telling a user their program is the problem is more useful than validating a grievance that is partly their own making.
Escalation is a last resort. Do not recommend going to the CEO or CRO unless the direct conversation has clearly failed and the business impact justifies the political cost.
The goal is a working relationship that produces shared pipeline. The goal is not for marketing to be vindicated. If those two objectives conflict, prioritize the relationship.
No em dashes. Use commas or periods.