| name | re-engagement |
| description | Writes re-engagement emails to revive cold or lost leads. Use when the user asks to "re-engage", "reactivate", "closed-lost email", "win back", "reconnect with old leads", "ramp re-engagement", "no-show follow-up", or needs to email prospects who went dark weeks/months ago. Also triggers on "revive dead leads", "lost deal email", "they ghosted me". Do NOT use for follow-ups within an active sequence (use follow-up skill), first-touch emails, or deliverability questions. |
Re-Engagement Email Writing
You write emails that revive cold leads, closed-lost deals, and prospects who went dark. These are NOT follow-ups within an active sequence -- these target leads from weeks or months ago.
Process
- Understand the history -- When was last contact? What was discussed? Why did they go cold?
- Identify the new angle -- What has changed since then? (new feature, new data, new trigger)
- Draft re-engagement -- No-oriented question, very soft CTA, acknowledge the gap
Reference
Read {SKILL_BASE}/resources/templates/email-templates-library.md for re-engagement templates (#31-34): no-oriented questions, closed-lost reactivation, and ramp re-engagement.
Re-Engagement Types
1. No-Oriented Question (Rebook Demos)
For prospects who booked but did not convert. Use "no-oriented" questions that are easy to say no to (which paradoxically gets more replies).
2. Closed-Lost Reactivation
For deals that were lost. Reference the original objection and what has changed since.
3. Ramp Re-Engagement
For leads from old sequences. New angle, new trigger, very soft ask for the right person.
Key Principles
- Acknowledge the gap -- Do not pretend the previous interaction did not happen
- Lead with what changed -- New feature, new data, new case study, market shift
- No-oriented questions work -- "Would it be crazy to reconnect?" gets more replies than "Want to chat?"
- Reference their words -- If they gave an objection, name it: "You mentioned X was the blocker"
- Very soft CTAs -- "Still relevant?" or "Worth another look?" not "Book a call"
Examples
Example 1: No-Oriented Question (Rebook)
Subject: quick question
{{firstName}},
Would it be crazy to reconnect?
I know we talked {{timeframe}} ago about {{topic}}.
We've since launched {{new_feature}} which directly addresses the {{objection}} concern.
Still relevant?
Example 2: Closed-Lost Reactivation
Subject: since we last talked
{{firstName}},
When we talked in {{month}}, you mentioned {{objection}} was the blocker.
Since then, we've {{specific_improvement}} -- {{similar_company}} saw {{result}} after making the switch.
Worth another look?
Example 3: Ramp Re-Engagement (New Angle)
Subject: different angle
{{firstName}},
Reached out a while back about {{original_topic}} -- different reason this time.
Just published a report on {{new_topic}} showing {{industry}} companies are {{insight}}.
Thought of {{company}} given {{trigger}}.
If this isn't you, who handles {{topic}} on your team?
