Optimizes BUYER-side checkout pages, upsells, order bumps, payment collection, and cart abandonment recovery — increase average order value and reduce checkout friction. Use when checkout conversion rate is too low, cart abandonment is high, average order value isn't growing, not sure which checkout platform to pick, payment plans not converting, or buyers dropping off at the payment step. Do NOT use for full funnel strategy (use /sales-funnel), email follow-up after purchase (use /sales-email-marketing), affiliate tracking on sales (use /sales-affiliate-program), or supply-side / seller-side marketplace payouts to 1099 workers, sellers, drivers, or creators (use /sales-marketplace-payouts). For Groove-specific help, use /sales-groove.
Routes any sales, marketing, ad, or GTM objective to the right specialized skill and outputs the install command for that skill plus a ready-to-paste prompt packed with the user's context. Asks clarifying questions when the objective is ambiguous, then hands back a copy-paste-runnable next step. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent, content, coaching, CRO, SEO, launch directories, newsletters, email/SMS/push marketing, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate, loyalty, digital products, memberships, webinars, checkout, and platform-specific help. Use when the user has a sales or marketing question and isn't sure which skill to use, or wants a multi-skill sequence with a batch install command. Do NOT use to solve problems directly — this skill only routes.
Marketplace payouts strategy — selecting and operating the payment infrastructure that pays 1099 supply workers, sellers, drivers, hosts, and creators on a two-sided marketplace. Covers Stripe Connect (Standard / Express / Custom), PayPal Hyperwallet, Adyen for Platforms, Trolley, Tipalti, Routable, dots.dev, Branch, Nium, Wise Business, and Tremendous — when to pick each, the connected-account vs custodial trade-off, KYC and onboarding burden, daily-vs-weekly-vs-on-demand pay schedules, multi-currency, tax form generation (1099-K, 1099-NEC, W-9, W-8), and the 1099-misclassification risk that worker payment design carries. Use when deciding between Stripe Connect Standard vs Express vs Custom for a 1099 cleaning marketplace, comparing Hyperwallet vs Trolley for multi-country payouts, the supply side is churning because payouts arrive too slowly, can't decide whether to use a per-payout API (Trolley, Routable) or a full marketplace stack (Stripe Connect, Adyen for Platforms), need on-demand pay to compete on s
Two-sided marketplace GTM strategy — the cold-start chicken-and-egg problem, supply-vs-demand sequencing, flywheel mechanics, supply-side recruiting in tight local labor markets, and a single-corridor pilot framework before multi-city expansion for on-demand and recurring service marketplaces (cleaning, food delivery, courier, lawn care, mobile detailing, home services, pet care). Use when stuck on the chicken-and-egg problem and unsure whether to seed supply first or demand first, can't recruit 1099 gig workers fast enough to fulfill the demand you're closing, every demand-side sales call should double as a supply recruiting call but you don't know how to flip the 'I don't mind cleaning the bathrooms' objection into a recruit, evaluating Wonolo / Instawork / Bluecrew / Workstream / Craigslist / Indeed as supply-side channels, planning a single-corridor pilot before multi-corridor or multi-city expansion, or writing a one-page integrated GTM plan tying brand + demand + supply + local visibility together. Do N
Hyperlocal field-sales strategy — door-to-door / territory / route-based outbound to cash-heavy local SMB owners (restaurants, gas stations, convenience stores, salons, gyms, contractors, HVAC, lawn care) who ignore email cadences and aren't on database providers like Apollo or ZoomInfo. Covers corridor and territory target-list building from local sources (Google Maps Places API, Yelp Fusion, Foursquare, Outscraper, Phantombuster local-business scrapers — NOT Apollo), route planning and density optimization, in-person pitch frameworks for 60-second clerk encounters, objection handling for cash-heavy owners, non-email follow-up via SMS/handwritten note/phone, and platform selection across SalesRabbit, Spotio, Map My Customers, Badger Maps, Outfield, Repsly, Skynamo, and Geopointe. Use when planning a single-corridor pilot before multi-city expansion, can't find local SMBs on Apollo or ZoomInfo, an email cadence isn't getting replies from restaurant or gas-station owners, deciding which field-sales platform to
Builds targeted B2B prospect lists for outbound campaigns from database providers (Apollo, ZoomInfo, Clay, Cognism). Use when you don't know who to target, your outbound list is too broad and response rates are low, you can't find the right decision-makers at target accounts, your ICP is vague, or your prospect list is full of bad-fit contacts. Do NOT use for enriching existing contacts with emails/phones (use /sales-enrich), interpreting buying signals (use /sales-intent), general Apollo platform help (use /sales-apollo), or hyperlocal / door-to-door / territory / route-based outbound to local SMBs that aren't on databases — restaurants, gas stations, salons, contractors, HVAC — (use /sales-field-sales).
Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when subscriber growth has stalled, lead magnets aren't converting, referral program isn't driving signups, opt-in forms have low conversion rates, or social followers aren't joining your email list. Do NOT use for sending emails to your list (use /sales-email-marketing), monetizing your newsletter (use /sales-newsletter), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
ReferralKit platform help — newsletter referral program tool by Copyhackers with milestone-based rewards, unique-link insertion into email body, and direct ESP integrations (Mailchimp, ConvertKit/Kit, MailerLite, AWeber) for no-code newsletter operators who want a Morning Brew / The Hustle style referral engine. Use when comparing ReferralKit's free-for-first-10K-leads model against SparkLoop, ReferralHero, Viral Loops, or GrowSurf for newsletter referral programs, can't decide whether ReferralKit's ESP-native link insertion is enough or you need a richer dashboard (GrowSurf) or paid recommendations (SparkLoop), wondering whether the 10K free-lead allowance is per-list or per-account, your ESP isn't listed natively (Drip, Ghost, Campaign Monitor, ActiveCampaign — planned but not live) and need a workaround, milestone rewards aren't triggering or the unique-link merge tags aren't rendering in your email body, trying to track referrals without a public API or webhooks, or unsure if the domain is referralkit.co