Routes any sales, marketing, or GTM objective to the right specialized skill. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent signals, content, coaching, CRO, SEO, launch directories, newsletters, email marketing, SMS, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate programs, loyalty, digital products, memberships, webinars, checkout optimization, and platform-specific help across sales and marketing tools. Use when you have a sales or marketing question and are not sure which skill to use. Do NOT use to solve problems directly — this skill only routes.
Newsletter monetization — paid subscriptions, sponsorships, ad sales, paid recommendations, premium tiers, pricing strategy, subscriber-to-revenue conversion. Use when your newsletter isn't generating revenue, paid subscribers aren't converting, can't find sponsors, unsure how to price a premium tier, or torn between ad-supported and subscription models. Do NOT use for sending email campaigns (use /sales-email-marketing), growing your subscriber list (use /sales-audience-growth), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
Revive Adserver platform help — free open-source self-hosted ad server for managing display and email newsletter ads across websites, apps, and video players. Use when setting up Revive Adserver on your own server to manage ad campaigns, email newsletter zone only shows one banner and you need multiple ads rotating, ads not displaying after installation or PHP upgrade, geo-targeting rules aren't matching the right countries or cities, XML-RPC API calls failing with authentication errors, campaign statistics not tracking impressions or clicks correctly, trying to decide between self-hosted Revive and hosted alternatives like AdButler or Epom, or need to integrate Revive ad zones into your email newsletter. Do NOT use for general newsletter monetization strategy (use /sales-newsletter) or managed hosted ad serving without self-hosting (use /sales-adbutler or /sales-epom).
AdPlugg platform help — budget ad server and ad manager with WordPress/Ghost/Drupal plugins for serving, rotating, scheduling, and tracking display and email newsletter ads on blogs and websites. Use when setting up AdPlugg to serve ads on your WordPress blog or Ghost newsletter, ads aren't rotating or showing the correct creative in the right zone, email ad tags aren't rendering in your Ghost or Mailchimp newsletter, free plan hit the 100K impression limit and you need to decide whether to upgrade, ad click tracking numbers don't match your Google Analytics, trying to decide between AdPlugg and AdButler or Google Ad Manager for a small publisher site, or geotargeting or frequency capping isn't working on your ads. Do NOT use for general newsletter monetization strategy (use /sales-newsletter) or programmatic ad serving with RTB (use /sales-epom or /sales-adbutler).
Broadstreet platform help — ad manager built for local news, regional magazines, and B2B publishers who sell ads directly to advertisers, with newsletter ad zones, sponsored content tracking, automated client-ready reports, HTML5 ad templates, and WordPress plugin. Use when setting up Broadstreet to serve ads on your local news site or newsletter, newsletter ads are duplicating because the same campaign appears in multiple zones, automated reports aren't generating or look wrong, trying to integrate Broadstreet ad zones into MailChimp or ActiveCampaign newsletters, sponsored content click tracking isn't working on WordPress, trying to decide between Broadstreet and AdButler or Google Ad Manager for direct ad sales, or need help with Broadstreet's REST API or WordPress plugin. Do NOT use for general newsletter monetization strategy (use /sales-newsletter) or programmatic ad serving (use /sales-epom or /sales-adbutler).
Epom platform help — hosted ad server and white-label DSP for managing direct and programmatic advertising across web, mobile, and CTV with 40+ analytics metrics, auto-optimization, and REST API included on all plans. Use when setting up Epom Ad Server to monetize your website or newsletter with display ads, white-label DSP campaigns aren't delivering or spend is off target, Epom analytics reports don't match third-party tracking numbers, API calls to campaign or advertiser endpoints are failing with auth errors, ad targeting rules aren't applying correctly or geo-targeting is inaccurate, trying to decide between Epom and AdButler or Kevel for your ad server, or setting up the RTB module to sell inventory programmatically. Do NOT use for general newsletter monetization strategy (use /sales-newsletter) or newsletter sponsorship marketplace transactions (use /sales-paved or /sales-hecto).
Email marketing for opt-in subscribers — broadcasts, nurture sequences, automation, segmentation, and list management. Use when open or click rates are underperforming, subscribers aren't engaging after signup, you need a welcome sequence but don't know where to start, your list isn't segmented and everything goes to everyone, or you're unsure which email marketing platform to pick. Do NOT use for cold outbound email (use /sales-cadence), email deliverability/SPF/DKIM (use /sales-deliverability), transactional email (use /sales-transactional-email), connecting tools to CRM (use /sales-integration), or platform-specific config — use the dedicated platform skill instead (e.g., /sales-mailchimp, /sales-klaviyo, /sales-activecampaign, /sales-omnisend, /sales-brevo, /sales-kit, /sales-swai, etc.).
Moosend platform help — email marketing with drag-and-drop campaigns, automation workflows, landing pages, subscription forms, segmentation, and ecommerce AI product recommendations. Use when Moosend automation workflows aren't triggering on the right event, campaign open rates dropped after switching to Moosend, landing pages aren't converting or forms aren't capturing leads, ecommerce product recommendations aren't showing relevant items, subscriber segments aren't updating or conditional splits behave unexpectedly, Moosend API calls to campaigns or mailing lists are returning errors, or you're migrating to Moosend from Mailchimp or another ESP. Do NOT use for cross-platform email marketing strategy (use /sales-email-marketing), cross-platform deliverability (use /sales-deliverability), or newsletter monetization strategy (use /sales-newsletter).