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Verify that RSAs have 10-15 unique headlines for optimal ad strength and combination testing.
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Baseado na classificação ocupacional SOC
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.
| name | skill-025-rsa-headline-diversity-completeness |
| description | Verify that RSAs have 10-15 unique headlines for optimal ad strength and combination testing. |
| allowed-tools | Read, Grep, Glob |
Google recommends 10-15 unique headlines per RSA to maximize ad combinations and allow effective algorithm testing. RSAs with fewer headlines limit Google's ability to find winning combinations. Insufficient diversity leads to repetitive messaging and reduced relevance.
Data Source: Standard
Standard Data:
data/account/campaigns/*/*/ads.md - RSA headlines, descriptions, ad strengthReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_ad.ad.id,
ad_group_ad.ad.responsive_search_ad.headlines,
ad_group_ad.ad.final_urls,
ad_group_ad.ad_strength,
ad_group_ad.status
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
AND ad_group_ad.status != 'REMOVED'
Use /google-ads:get-custom if you need ad strength details or performance metrics.
| Condition | Severity |
|---|---|
| Headlines < 5 | Critical |
| Headlines 5-9 | Warning |
| Headlines 10-14 | Info |
| Duplicate headlines in same RSA | Critical |
| Similar headlines (>70% overlap) > 2 pairs | Warning |
Short (default):
## RSA Headline Audit
**Account:** [Name] | **RSAs:** [X] | **Issues:** [Y]
### Critical ([Count])
- **[Campaign] / [Ad Group]**: [X] headlines (need [Y] more), Ad Strength: [Z]
### Warnings ([Count])
- **[Campaign] / [Ad Group]**: [Issue] -> [Fix]
### Summary
| Headline Count | RSAs | % |
|----------------|------|---|
| 15 | X | X% |
| 10-14 | X | X% |
| 5-9 | X | X% |
| <5 | X | X% |
### Recommendations
1. [Priority action]
Detailed adds: