scroll-depth-and-engagement-tracking

name	scroll-depth-and-engagement-tracking
description	Use when measuring content engagement. Scroll depth + time-on-page = engagement signals.

Scroll Depth and Engagement Tracking

Track: scroll depth %, time-on-page, click events. Identifies what content engages vs what loses readers.

Tracking implementation

Google Tag Manager + GA4:

1. Scroll Depth trigger (25%, 50%, 75%, 90%)
2. Time-on-page event (after 30s, 60s, 90s)
3. Outbound link clicks
4. Internal link clicks
5. Form interactions
6. Video plays/completes

Engagement signals

1. Average scroll: 50-70% (most readers reach midpoint)
2. Average time: 1-3 minutes
3. 80-90% scroll = engaged readers
4. 0-25% scroll = bounced (improve hook)
5. Spent time but no scroll = video/embed engagement

Acting on engagement data

If readers bounce in first 25%:

• Improve hook/headline
• Add visual interest in first 25%
• Shorten intro

If readers don't reach key CTA:

• Move CTA higher
• Add multiple CTAs at scroll milestones
• Make CTA more prominent

Where this fits in the X3 empire

Engagement tracking for CardPrepAI content.