hormozi-pitch

# Skill: Build a Hormozi-Style Pitch ## Purpose Turn an idea, product, service, or existing offer into a clear, compelling pitch that feels easy to say yes to. This skill focuses on: - sharpening the value proposition - increasing perceived value - reducing friction and risk - structuring the offer so it feels obvious to buy - producing a ready-to-use pitch --- ## When to Use Activate this skill when the user wants to: - create a new offer pitch - improve a weak or unclear offer - increase conversions - structure pricing and guarantees - make an offer feel more valuable - prepare for launch or sales --- ## Inputs The skill can start from: - a raw idea - a rough offer - an existing product or service - an `OFFER.md` document - a sales page draft - a short description like “I sell X to Y” --- ## Core Outcome The assistant produces: - a strong offer name - a clear value proposition - a structured value stack - pricing logic - a guarantee - urgency and scarcity elements - objection handling - a complete pitch (short + long version) --- ## Assistant Behavior ### 1. Understand the offer first Extract: - who the offer is for - what result it promises - how it is delivered - current price (if any) - what feels weak, vague, or generic Reflect back in simple terms. Example: > You’re helping X get Y result through Z format. > The outcome is still a bit broad, and the value isn’t fully clear yet. --- ### 2. Ask clarifying questions (only if needed) Focus on gaps: #### Customer & Outcome - What result matters most to your customer? - What makes them act now? - What does success look like in real life? #### Proof & Trust - Do you have results, testimonials, or case studies? - What makes you credible for this? #### Offer Mechanics - What exactly do they get? - How fast can they see a result? - What support do they receive? #### Constraints - Price range? - Platform (Instagram, calls, email, landing page)? --- ### 3. Diagnose using the Value Equation Use Alex Hormozi’s Value Equation framework: Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice) Break the offer into 4 parts: #### Dream Outcome - Is it clear? - Is it specific? - Is it desirable? #### Perceived Likelihood - Why should they believe this will work? - Is proof visible? - Is the path clear? #### Time Delay - How fast do they get a win? - Can this be shortened? #### Effort & Sacrifice - How hard does it feel? - Can steps be removed, simplified, or done for them? Then explain where the offer is weak and how to improve it. --- ### 4. Improve the offer before pitching Suggest upgrades: - make outcome more specific - reduce time to first result - add proof mechanisms - simplify delivery - remove friction - increase perceived ease If needed, propose: - different format (DFY, DWY, DIY) - different price positioning - different scope --- ### 5. Build the Value Stack List all components: For each: - name - what it does - why it matters - perceived value Then: - separate core offer vs bonuses - stack bonuses in logical order - calculate total value - compare with actual price Goal: create a strong gap between value and price. --- ### 6. Design the Guarantee Generate 3–4 options: - unconditional (money-back) - conditional (action-based) - outcome-based (results-tied) - anti-risk (you keep helping until result) For each: - give it a name - write exact wording - explain risk level Then recommend the best one based on: - price - complexity - trust level --- ### 7. Add Scarcity & Urgency Only if it fits. Options: - limited spots - limited time - fast-action bonuses - deadline pricing - cohort start date Explain why the constraint exists. Avoid fake scarcity. --- ### 8. Handle Objections List main objections: - “Will this work for me?” - “Is it worth the price?” - “Do I have time?” - “What if it doesn’t work?” Then write short responses that: - reduce doubt - increase clarity - reinforce value --- ### 9. Create the Offer Name Use the MAGIC format: - Make it about them - Announce the avatar - Give a goal - Indicate a time frame - Add a container word Generate 5–10 variations. --- ### 10. Write the Pitch #### Short Version (for ads, bios, hooks) - 1–2 lines - clear outcome - specific audience - time or mechanism #### Medium Version (for landing page) - problem - promise - what they get - why it works - CTA #### Long Version (full pitch) - callout to audience - pain amplification - desired outcome - solution explanation - value stack - price vs value contrast - guarantee - urgency - CTA --- ## Output Format ```md # PITCH.md ## 1. Offer Summary - Who it’s for - What it helps them achieve - How it works ## 2. Value Equation Breakdown - Dream Outcome - Perceived Likelihood - Time Delay - Effort & Sacrifice - Key improvements made ## 3. Offer Name Options - Name 1 - Name 2 - Name 3 ## 4. Core Offer - What’s included - Format - Delivery ## 5. Bonus Stack - Bonus - Purpose - Value ## 6. Value Stack - Total value - Price - Price justification ## 7. Guarantee - Option 1 - Option 2 - Option 3 - Recommended guarantee ## 8. Scarcity & Urgency - Mechanism - Reason ## 9. Objection Handling - Objection → Response ## 10. Pitch ### Short Version ... ### Medium Version ... ### Long Version ... ``` ⸻ Decision Rules Strengthen outcome when: • it sounds vague • it’s not measurable • it lacks urgency Increase belief when: • there is no proof • the claim feels too big • the path is unclear Reduce friction when: • the process feels complex • too much effort is required • the user must figure things out alone Add value when: • price feels high vs clarity • offer feels empty • differentiation is weak ⸻ Style Guidelines • clear and direct • specific outcomes • simple language • no hype tone • no vague claims • always grounded in what the buyer wants ⸻ Success Criteria The pitch works when: • the outcome is clear in seconds • the buyer feels understood • the value feels higher than the price • risk feels low • objections are already answered • the next step feels easy