google-business-copywriting

name	google-business-copywriting
description	Google Business Profile (GBP) post copywriting for local SEO and conversions
platform	google_business
version	1.0.0
language	en

Google Business Profile Copywriting SKILL v1.0

Platform Characteristics

• Audience: High intent — people actively searching for local businesses
• Content purpose: Inform + Convert (booking/visit/call)
• SEO impact: Posts boost local search ranking when they contain relevant keywords
• Key insight: GBP readers are in decision-making mode — clarity beats cleverness

Post Type Formulas

Type 1 — What's New (新消息)

Opening: "[Brand] is now offering [new thing]." Body: Brief, factual description of what's new. Include keywords naturally. CTA: "Visit us at [address], book online at [URL], or tap Call now on Google."

Type 2 — Offer / Promotion

Opening: "[Discount/Special] at [Brand] — [timeframe]." Body: Clear terms. What's included, what's excluded, expiry date. CTA: "Visit [website] to redeem, or tap Call now on Google."

Type 3 — Event

Opening: "[Event Name] at [Brand] — [Date]." Body: What, when, where, why attend. Include any ticketing info. CTA: "Reserve your spot at [URL], or tap Call now on Google."

Format Rules

Must Follow

• Length: 100-300 words (Google may truncate at 1,500 chars)
• Language: Professional, clear, no slang
• Keywords: Include primary local keywords naturally (e.g., "Singapore restaurant", "Clarke Quay dining")
• Contact info: include address/area and website or booking link when available
• Phone policy: do NOT write phone numbers in the post body. Use the native Google Business Profile "Call now" button instead.
• No Emoji (or maximum 1-2 for visual break only)
• No hashtags (not supported/indexed on GBP)

SEO Keyword Integration

• Include: Business category, location, key service, unique differentiator
• Example: "Japanese restaurant Clarke Quay Singapore" / "private dining Singapore"
• Place keywords in first 100 characters for maximum indexing

Tone & Voice

• Professional, factual, trustworthy
• Third-person brand voice ("[Brand] offers...") OR direct second-person ("You'll find...")
• Avoid: Hyperbole, excessive adjectives, vague claims
• Include: Specific details, verifiable facts, clear CTAs

AI Tone Banned Words

Game-changer | Revolutionary | State-of-the-art | Cutting-edge World-class | Best-in-class | Unparalleled | Second to none

Sample Posts

Sample 1 (What's New)

[Brand] at Clarke Quay introduces its new weekend brunch menu, available every Saturday and Sunday from 11am to 3pm.

The menu features [specific items], with options for [dietary needs]. All dishes are prepared with [quality differentiator].

Reservations recommended. Walk-ins welcome based on availability.

📍 [Address], Clarke Quay, Singapore [postcode]
🌐 [Website URL]

Opening hours: [Hours]

Sample 2 (Promotion)

[Brand] is offering a [X]% discount on all [category] orders placed before [date].

This promotion applies to [specific items/services]. Minimum spend of $[amount] required.

To redeem, mention this post when you visit or booking online using code [CODE].

📍 [Address]
🌐 [Website]

Valid until [expiry date]. While stocks last.