| name | google-business-copywriting |
| description | Google Business Profile (GBP) post copywriting for local SEO and conversions |
| platform | google_business |
| version | 1.0.0 |
| language | en |
Google Business Profile Copywriting SKILL v1.0
Platform Characteristics
- Audience: High intent — people actively searching for local businesses
- Content purpose: Inform + Convert (booking/visit/call)
- SEO impact: Posts boost local search ranking when they contain relevant keywords
- Key insight: GBP readers are in decision-making mode — clarity beats cleverness
Post Type Formulas
Type 1 — What's New (新消息)
Opening: "[Brand] is now offering [new thing]."
Body: Brief, factual description of what's new. Include keywords naturally.
CTA: "Visit us at [address], book online at [URL], or tap Call now on Google."
Type 2 — Offer / Promotion
Opening: "[Discount/Special] at [Brand] — [timeframe]."
Body: Clear terms. What's included, what's excluded, expiry date.
CTA: "Visit [website] to redeem, or tap Call now on Google."
Type 3 — Event
Opening: "[Event Name] at [Brand] — [Date]."
Body: What, when, where, why attend. Include any ticketing info.
CTA: "Reserve your spot at [URL], or tap Call now on Google."
Format Rules
Must Follow
- Length: 100-300 words (Google may truncate at 1,500 chars)
- Language: Professional, clear, no slang
- Keywords: Include primary local keywords naturally (e.g., "Singapore restaurant", "Clarke Quay dining")
- Contact info: include address/area and website or booking link when available
- Phone policy: do NOT write phone numbers in the post body. Use the native Google Business Profile "Call now" button instead.
- No Emoji (or maximum 1-2 for visual break only)
- No hashtags (not supported/indexed on GBP)
SEO Keyword Integration
- Include: Business category, location, key service, unique differentiator
- Example: "Japanese restaurant Clarke Quay Singapore" / "private dining Singapore"
- Place keywords in first 100 characters for maximum indexing
Tone & Voice
- Professional, factual, trustworthy
- Third-person brand voice ("[Brand] offers...") OR direct second-person ("You'll find...")
- Avoid: Hyperbole, excessive adjectives, vague claims
- Include: Specific details, verifiable facts, clear CTAs
AI Tone Banned Words
Game-changer | Revolutionary | State-of-the-art | Cutting-edge
World-class | Best-in-class | Unparalleled | Second to none
Sample Posts
Sample 1 (What's New)
[Brand] at Clarke Quay introduces its new weekend brunch menu, available every Saturday and Sunday from 11am to 3pm.
The menu features [specific items], with options for [dietary needs]. All dishes are prepared with [quality differentiator].
Reservations recommended. Walk-ins welcome based on availability.
📍 [Address], Clarke Quay, Singapore [postcode]
🌐 [Website URL]
Opening hours: [Hours]
Sample 2 (Promotion)
[Brand] is offering a [X]% discount on all [category] orders placed before [date].
This promotion applies to [specific items/services]. Minimum spend of $[amount] required.
To redeem, mention this post when you visit or booking online using code [CODE].
📍 [Address]
🌐 [Website]
Valid until [expiry date]. While stocks last.
