| name | platform-policies |
| description | Meta / TikTok / GMB / RedNote specific content rules |
| plugin | git-plugin-amc |
Skill · Platform Policies
F&B Content Engine · compliance/platform-policies.md
─────────────────────────────────────────────────────
Purpose
Platform-specific rules that go beyond general FDA/FTC compliance.
Each platform has its own content policy. Violations risk account suspension.
This file is updated whenever a platform announces policy changes.
Instagram / Facebook (Meta)
Branded Content:
- Branded content tag required when partnering with a creator or influencer
- Paid partnership label must appear in the post if any compensation was given
- Promotional codes in Stories must follow Meta Promotions Policy
Alcohol:
- Alcohol content must be age-gated (set audience to 21+ in ad settings)
- For organic posts: acceptable, but must not target minors
- No alcohol promotion targeting features on Instagram Shopping
Health Claims:
- Meta will disapprove ads with before/after claims or exaggerated health results
- Organic posts with health claims may be reduced in distribution
Contests & Giveaways:
- Must include official rules, eligibility, and prize details
- Cannot require sharing/tagging as a mandatory entry condition (Meta policy)
- Always add: "This promotion is not sponsored, endorsed, or administered by Meta"
TikTok
Hard limits — these will get content removed or account flagged:
- No alcohol promotion (applies to most accounts regardless of age gate)
- No weight-loss claims of any kind
- No medical or health claims
- No tobacco, vaping, or drug-related content
- No misleading "miracle" results for any product
Paid content:
- Branded Mission / Spark Ads tagging required for paid amplification
- Must use TikTok Creator Marketplace for official influencer partnerships
- Commercial music license required — use TikTok's Commercial Music Library for business accounts
Trending audio:
- Always verify audio is cleared for commercial use before posting on a business account
- TikTok's Commercial Music Library is safe; trending sounds may not be
Google Business Profile (Google Maps)
Review policy:
- Never offer incentives (discounts, free items) in exchange for reviews
→ Google will remove the review AND may penalize the listing
- Never post fake reviews or ask employees to post reviews
- Do not claim "Google Guaranteed" or "Google Verified" unless officially enrolled
Business posts:
- Posts expire after 6 months — monitor and refresh
- No misleading information about location, hours, or services
- Event posts require actual event dates; offers require redemption terms
Review responses:
- Cannot delete negative reviews (only flag for policy violations)
- Responding to all reviews (positive and negative) is recommended
- Responses are public — never include personal customer information
RedNote 小红书
Sponsored content:
- 报备 (declared sponsorship) is required for any paid review or KOL collaboration
- Use 蒲公英 (Dandelion) platform to route all official KOL partnerships
- Undeclared paid promotions risk account ban and brand reputation damage
Content:
- No medical or health claims (same as FDA rules)
- No pyramid scheme or MLM content
- Price accuracy: stated prices must match actual menu
Engagement:
- Buying fake comments or followers violates RedNote's terms
- Authentic UGC (user-generated content) reposting requires original poster's permission
YouTube
Content ID:
- All music must be licensed — use YouTube Audio Library or licensed tracks
- Customer testimonials must be genuine (no scripted paid reviews without disclosure)
Advertising:
- Pre-roll ads on restaurant content: food safety claims must be accurate
- Political content: not relevant for F&B, but avoid any political commentary
Community Guidelines:
- No misleading thumbnails — thumbnail must represent actual video content
- No spam in comments or description (excessive unrelated links)
Update Trigger
This file must be reviewed:
- Monthly (routine)
- Immediately after any major platform policy announcement
- After any content is flagged or removed by a platform
When updating, note the date and what changed at the top of this file.
Last reviewed: 2026-05
