platform-policies

name	platform-policies
description	Meta / TikTok / GMB / RedNote specific content rules
plugin	git-plugin-amc

Skill · Platform Policies

F&B Content Engine · compliance/platform-policies.md

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Purpose

Platform-specific rules that go beyond general FDA/FTC compliance. Each platform has its own content policy. Violations risk account suspension. This file is updated whenever a platform announces policy changes.

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Instagram / Facebook (Meta)

Branded Content:

• Branded content tag required when partnering with a creator or influencer
• Paid partnership label must appear in the post if any compensation was given
• Promotional codes in Stories must follow Meta Promotions Policy

Alcohol:

• Alcohol content must be age-gated (set audience to 21+ in ad settings)
• For organic posts: acceptable, but must not target minors
• No alcohol promotion targeting features on Instagram Shopping

Health Claims:

• Meta will disapprove ads with before/after claims or exaggerated health results
• Organic posts with health claims may be reduced in distribution

Contests & Giveaways:

• Must include official rules, eligibility, and prize details
• Cannot require sharing/tagging as a mandatory entry condition (Meta policy)
• Always add: "This promotion is not sponsored, endorsed, or administered by Meta"

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TikTok

Hard limits — these will get content removed or account flagged:

• No alcohol promotion (applies to most accounts regardless of age gate)
• No weight-loss claims of any kind
• No medical or health claims
• No tobacco, vaping, or drug-related content
• No misleading "miracle" results for any product

Paid content:

• Branded Mission / Spark Ads tagging required for paid amplification
• Must use TikTok Creator Marketplace for official influencer partnerships
• Commercial music license required — use TikTok's Commercial Music Library for business accounts

Trending audio:

• Always verify audio is cleared for commercial use before posting on a business account
• TikTok's Commercial Music Library is safe; trending sounds may not be

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Google Business Profile (Google Maps)

Review policy:

• Never offer incentives (discounts, free items) in exchange for reviews → Google will remove the review AND may penalize the listing
• Never post fake reviews or ask employees to post reviews
• Do not claim "Google Guaranteed" or "Google Verified" unless officially enrolled

Business posts:

• Posts expire after 6 months — monitor and refresh
• No misleading information about location, hours, or services
• Event posts require actual event dates; offers require redemption terms

Review responses:

• Cannot delete negative reviews (only flag for policy violations)
• Responding to all reviews (positive and negative) is recommended
• Responses are public — never include personal customer information

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RedNote 小红书

Sponsored content:

• 报备 (declared sponsorship) is required for any paid review or KOL collaboration
• Use 蒲公英 (Dandelion) platform to route all official KOL partnerships
• Undeclared paid promotions risk account ban and brand reputation damage

Content:

• No medical or health claims (same as FDA rules)
• No pyramid scheme or MLM content
• Price accuracy: stated prices must match actual menu

Engagement:

• Buying fake comments or followers violates RedNote's terms
• Authentic UGC (user-generated content) reposting requires original poster's permission

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YouTube

Content ID:

• All music must be licensed — use YouTube Audio Library or licensed tracks
• Customer testimonials must be genuine (no scripted paid reviews without disclosure)

Advertising:

• Pre-roll ads on restaurant content: food safety claims must be accurate
• Political content: not relevant for F&B, but avoid any political commentary

Community Guidelines:

• No misleading thumbnails — thumbnail must represent actual video content
• No spam in comments or description (excessive unrelated links)

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Update Trigger

This file must be reviewed:

• Monthly (routine)
• Immediately after any major platform policy announcement
• After any content is flagged or removed by a platform

When updating, note the date and what changed at the top of this file.

Last reviewed: 2026-05