startup-business-analyst-market-opportunity

name	startup-business-analyst-market-opportunity
description	Generate comprehensive market opportunity analysis with TAM/SAM/SOM
type	skill
created	2026-02-27T00:00:00.000Z
domain	data
category	data-analysis
risk	unknown
source	community
tags	["skill","data","data-analysis","startup","business","analyst"]

Market Opportunity Analysis

Generate a comprehensive market opportunity analysis for a startup, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) calculations using both bottom-up and top-down methodologies.

Use this skill when

• Working on market opportunity analysis tasks or workflows
• Needing guidance, best practices, or checklists for market opportunity analysis

Do not use this skill when

• The task is unrelated to market opportunity analysis
• You need a different domain or tool outside this scope

Instructions

• Clarify goals, constraints, and required inputs.
• Apply relevant best practices and validate outcomes.
• Provide actionable steps and verification.
• If detailed examples are required, open resources/implementation-playbook.md.

What This Command Does

This command guides through an interactive market sizing process to:

1. Define the target market and customer segments
2. Gather relevant market data
3. Calculate TAM using bottom-up methodology
4. Validate with top-down analysis
5. Narrow to SAM with appropriate filters
6. Estimate realistic SOM (3-5 year opportunity)
7. Present findings in a formatted report

Instructions for Claude

When this command is invoked, follow these steps:

Step 1: Gather Context

Ask the user for essential information:

• Product/Service Description: What problem is being solved?
• Target Customers: Who is the ideal customer? (industry, size, geography)
• Business Model: How does pricing work? (subscription, transaction, etc.)
• Stage: What stage is the company? (pre-launch, seed, Series A)
• Geography: Initial target market (US, North America, Global)

Step 2: Activate market-sizing-analysis Skill

The market-sizing-analysis skill provides comprehensive methodologies. Reference it for:

• Bottom-up calculation frameworks
• Top-down validation approaches
• Industry-specific templates
• Data source recommendations

Step 3: Conduct Bottom-Up Analysis

For B2B/SaaS:

1. Define customer segments (company size, industry, use case)
2. Estimate number of companies in each segment