| name | startup-business-analyst-market-opportunity |
| description | Generate comprehensive market opportunity analysis with TAM/SAM/SOM |
| type | skill |
| created | 2026-02-27T00:00:00.000Z |
| domain | data |
| category | data-analysis |
| risk | unknown |
| source | community |
| tags | ["skill","data","data-analysis","startup","business","analyst"] |
Market Opportunity Analysis
Generate a comprehensive market opportunity analysis for a startup, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) calculations using both bottom-up and top-down methodologies.
Use this skill when
- Working on market opportunity analysis tasks or workflows
- Needing guidance, best practices, or checklists for market opportunity analysis
Do not use this skill when
- The task is unrelated to market opportunity analysis
- You need a different domain or tool outside this scope
Instructions
- Clarify goals, constraints, and required inputs.
- Apply relevant best practices and validate outcomes.
- Provide actionable steps and verification.
- If detailed examples are required, open
resources/implementation-playbook.md.
What This Command Does
This command guides through an interactive market sizing process to:
- Define the target market and customer segments
- Gather relevant market data
- Calculate TAM using bottom-up methodology
- Validate with top-down analysis
- Narrow to SAM with appropriate filters
- Estimate realistic SOM (3-5 year opportunity)
- Present findings in a formatted report
Instructions for Claude
When this command is invoked, follow these steps:
Step 1: Gather Context
Ask the user for essential information:
- Product/Service Description: What problem is being solved?
- Target Customers: Who is the ideal customer? (industry, size, geography)
- Business Model: How does pricing work? (subscription, transaction, etc.)
- Stage: What stage is the company? (pre-launch, seed, Series A)
- Geography: Initial target market (US, North America, Global)
Step 2: Activate market-sizing-analysis Skill
The market-sizing-analysis skill provides comprehensive methodologies. Reference it for:
- Bottom-up calculation frameworks
- Top-down validation approaches
- Industry-specific templates
- Data source recommendations
Step 3: Conduct Bottom-Up Analysis
For B2B/SaaS:
- Define customer segments (company size, industry, use case)
- Estimate number of companies in each segment
