analytics-attribution

name	analytics-attribution
version	1.0.0
brand	AgentKits Marketing by AityTech
category	core
difficulty	advanced
description	Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.
triggers	["analytics","attribution","tracking","ROI","CAC","LTV","dashboard","reporting","conversion tracking","marketing metrics"]
prerequisites	["marketing-fundamentals"]
related_skills	["ab-test-setup","paid-advertising"]
agents	["project-manager","researcher"]
mcp_integrations	{"optional":["google-analytics","google-search-console"]}
success_metrics	["tracking_accuracy","attribution_confidence"]

Analytics & Attribution

Performance measurement and attribution modeling for data-driven marketing decisions.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

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When to Use This Skill

Apply analytics expertise when:

• Setting up marketing tracking and measurement
• Analyzing campaign or channel performance
• Building attribution models
• Creating dashboards and reports
• Calculating marketing ROI and CAC/LTV
• Troubleshooting data discrepancies

Core Concepts

Analytics Framework

Dimensions (What you're measuring by):

• Channel, campaign, source/medium
• Device, geography, time period
• Audience segment, persona
• Content type, landing page

Metrics (What you're measuring):

• Traffic: Sessions, users, pageviews
• Engagement: Time on site, bounce rate, pages/session
• Conversion: Goal completions, conversion rate
• Revenue: Transaction value, ROAS, ROI
• Cost: CPC, CPL, CAC

Key Marketing Reports

Report	Questions Answered	Frequency
Acquisition	Where do visitors come from?	Weekly
Behavior	What do they do on site?	Weekly
Conversion	Do they complete goals?	Daily
Attribution	What drove the conversion?	Monthly
Funnel	Where do they drop off?	Weekly
Cohort	How do segments perform over time?	Monthly

Attribution Models

Model	Credit Distribution	Best For
Last Click	100% to final touchpoint	Short cycles, direct response
First Click