| name | analytics-attribution |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | advanced |
| description | Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports. |
| triggers | ["analytics","attribution","tracking","ROI","CAC","LTV","dashboard","reporting","conversion tracking","marketing metrics"] |
| prerequisites | ["marketing-fundamentals"] |
| related_skills | ["ab-test-setup","paid-advertising"] |
| agents | ["project-manager","researcher"] |
| mcp_integrations | {"optional":["google-analytics","google-search-console"]} |
| success_metrics | ["tracking_accuracy","attribution_confidence"] |
Analytics & Attribution
Performance measurement and attribution modeling for data-driven marketing decisions.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply analytics expertise when:
- Setting up marketing tracking and measurement
- Analyzing campaign or channel performance
- Building attribution models
- Creating dashboards and reports
- Calculating marketing ROI and CAC/LTV
- Troubleshooting data discrepancies
Core Concepts
Analytics Framework
Dimensions (What you're measuring by):
- Channel, campaign, source/medium
- Device, geography, time period
- Audience segment, persona
- Content type, landing page
Metrics (What you're measuring):
- Traffic: Sessions, users, pageviews
- Engagement: Time on site, bounce rate, pages/session
- Conversion: Goal completions, conversion rate
- Revenue: Transaction value, ROAS, ROI
- Cost: CPC, CPL, CAC
Key Marketing Reports
| Report | Questions Answered | Frequency |
|---|
| Acquisition | Where do visitors come from? | Weekly |
| Behavior | What do they do on site? | Weekly |
| Conversion | Do they complete goals? | Daily |
| Attribution | What drove the conversion? | Monthly |
| Funnel | Where do they drop off? | Weekly |
| Cohort | How do segments perform over time? | Monthly |
Attribution Models
| Model | Credit Distribution | Best For |
|---|
| Last Click | 100% to final touchpoint | Short cycles, direct response |
| First Click |
