Designs the bonuses attached to an offer by splitting deliverables into named bonuses, writing each one up with the obstacle it removes, proof and a stated value, adding products from partner businesses, and deciding when each bonus is shown during a sale.…
Builds the core of an offer (what a product or service delivers to the buyer) with the book's five steps, expanded to nine, from "$100M Offers" and scores each part against the value equation (dream outcome times likelihood of achievement, divided by time…
Chooses and writes the guarantee for an offer by picking one of four kinds (unconditional, conditional, anti-guarantee, implied) and one of fourteen named guarantees, then checks the refund cost. Use when the user says "add a guarantee", "should I offer a…
Chooses the market and niche for an offer and sets a premium price, rating the market on four pass or fail tests (pain, purchasing power, easy to target, growing). Use when the user says "what should I charge", "is my price too high", "should I lower the…
Names an offer, promotion, bonus or product with the MAGIC formula from chapter 16 of "$100M Offers" (a name built from three to five parts: Magnet (the reason why), Avatar, Goal, Interval, Container) and plans renames when an offer stops drawing a response.…
Adds an honest quantity limit to an offer (seats, client spots, units or bonuses) so buyers act before the supply runs out, using the three scarcity types from chapter 12 of "$100M Offers". Use when the user says "should I cap this", "how many spots should I…
Builds a complete offer, or audits an existing one, with the method from the book "$100M Offers", by running the sibling offer skills in a fixed order and assembling their results into one offer summary. Use when the user says "make an offer for this", "build…
Adds an honest deadline to an offer with one of four urgency types (rolling cohorts, rolling seasonal, pricing or bonus based, exploding opportunity) and writes the deadline copy and sales scripts for it. Use when the user says "add urgency", "give people a…