marketing-copy

Write, review, and critique marketing copy using proven copywriting frameworks. Use when the user asks to write or generate sales copy, headlines, bullet points, email teasers, email sequences, sales letters, sales pages, landing page copy, social media ad copy (Facebook, Instagram, LinkedIn), product descriptions, Amazon listings, or webinar registration copy. Also use when the user asks to review, critique, audit, score, or improve existing copy. Frameworks include customer avatar definition (F.R.E.D.), headline formulas, the ultimate bullet formula (feature + benefit + meaning), PAS / benefit / before-after-bridge sales formulas, email subject-line patterns, offer building and risk reversal, stealth closes, hooks and angles, and swipe file methodology. Produces multiple variations by default.

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仓库: ericmjl/skills
最近来源活动: 2026年7月24日 14:33
检测到的 SKILL.md 语言: 英语
星标: 39
分支: 5

安装方式

默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。

用 Codex 或 Claude 帮你安装复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。

直接命令不会经过审查 Prompt；运行前请先检查来源。

npx skills add https://github.com/ericmjl/skills --skill marketing-copy

命令会保持在同一行。复制前请横向滚动并检查完整内容。

想先保存到本地？可下载 SkillsMP 当前能够提供的文件。

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12 个文件

SKILL.md

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coherent-writing

Improve coherence in drafts through a five-pass sub-agent workflow: resolve cross-draft argument conflicts, fix within-paragraph logic (self-contradictions, sudden topic jumps, disconnects, unsignaled pivots), smooth section transitions, smooth paragraph-boundary transitions, and run a final coherence audit. Use when a user says things like 'make this coherent', 'tighten the flow', 'this feels choppy', 'this paragraph contradicts itself', 'fix the logic jumps inside this paragraph', 'the sentences don't connect', 'can you smooth transitions', or asks to revise prose in Markdown, notes, essays, blog posts, emails, or docs so ideas connect cleanly without adding new points.

2026-08-11

xarray-linked-data

Design, build, and manipulate xarray data structures for highly linked, multi-dimensional data where measurements, derived estimates, and model outputs share coordinates and must stay synchronized. Use when: structuring laboratory/experimental/multi-assay data in xarray (Dataset or DataTree); designing coordinate systems for linked data; writing custom xarray indexes (custom Index subclasses, CoordinateTransforms, interval-based or N-D derived coordinate indexes); selecting/aligning/computing across linked xarray variables; linking data across experiments through shared coordinates or custom indexes; reading or manipulating xarray objects to help a user accomplish analysis goals; converting scattered CSV/Parquet/HDF5 workflows into unified xarray datasets. Covers: progressive data accumulation, coordinate design, sel/isel/where/align, groupby/rolling/ coarsen/resample, Dataset vs DataTree, custom index patterns (PeriodicIndex, RangeIndex, CoordinateTransform, NDIndex, DimensionInterval), and cross-experiment

2026-07-23

stacked-pr-decomposition

Break long-lived pull request branches into a mergeable stack of small PRs with clear dependency order and story flow. Use when a branch has grown too large, when the user asks to split a PR into stacked PRs, or when each PR must be reviewable in about 5 minutes while preserving logical narrative across the stack.

2026-07-23

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name	marketing-copy
description	Write, review, and critique marketing copy using proven copywriting frameworks. Use when the user asks to write or generate sales copy, headlines, bullet points, email teasers, email sequences, sales letters, sales pages, landing page copy, social media ad copy (Facebook, Instagram, LinkedIn), product descriptions, Amazon listings, or webinar registration copy. Also use when the user asks to review, critique, audit, score, or improve existing copy. Frameworks include customer avatar definition (F.R.E.D.), headline formulas, the ultimate bullet formula (feature + benefit + meaning), PAS / benefit / before-after-bridge sales formulas, email subject-line patterns, offer building and risk reversal, stealth closes, hooks and angles, and swipe file methodology. Produces multiple variations by default.
license	MIT

Marketing Copy

Frameworks adapted from Jim Edwards' Copywriting Secrets (31 secrets). Principles are presented as universal craft; consult the reference files for detailed templates and examples.

Modes

Mode	When to use	Behavior
Quick (default)	User wants copy now	Infer avatar and formula from context; produce immediately
Guided	User says "help me write" or context is thin	Ask F.R.E.D. questions first, then produce

If critical information is missing (product, audience, desired action), ask before generating regardless of mode.

Writing copy workflow

1. Gather context

Determine from the request or by asking:

Product/service: What are we selling?

Copy type	Primary reference	Key frameworks
Headlines	headlines-and-bullets.md	Headline types, curiosity hooks
Bullets	headlines-and-bullets.md	Feature + Benefit + "which means..."
Sales letter / page	sales-formulas.md	PAS, Benefit, Before/After/Bridge + 13-step template
Email teaser / sequence	email-and-ads.md	Subject-line patterns, teaser body formula
Social media ad	email-and-ads.md	Hook + ad purpose + angle selection
Offer / bonus stacking	offers-and-desire.md	Desire builders, stacking, risk reversal
Product listing / webinar	sales-formulas.md	Benefit-driven descriptions, registration copy

File	When to load
fred-avatar.md	Building a customer avatar; audience is unclear
headlines-and-bullets.md	Writing or evaluating headlines, bullet points
sales-formulas.md	Writing sales letters, sales pages, long-form copy
email-and-ads.md	Writing email teasers, ad copy, social posts
offers-and-desire.md	Building offers, bonus stacks, risk reversal
psychology-and-emotion.md	Understanding why people buy, emotional triggers, positioning
proof-and-closes.md	Adding testimonials, stealth closes, ethical persuasion
swipe-and-polish.md	Research methods, swipe files, editing and refinement
review-checklist.md	Auditing or scoring existing copy
all-secrets-index.md	Quick lookup of any of the 31 copywriting secrets

marketing-copy

安装方式

检查来源文件

Marketing Copy

Modes

Writing copy workflow

1. Gather context

Marketing Copy

Modes

Writing copy workflow

1. Gather context

2. Build the avatar (when needed)

3. Apply the framework

4. Generate variations

5. Polish

Reviewing copy workflow

Checklist audit (quick)

Deep critique (thorough)

Key principles (always apply)

Reference library

marketing-copy

来源信息

安装方式

检查来源文件

同仓库更多 Skills

Marketing Copy

Modes

Writing copy workflow

1. Gather context

同仓库更多 Skills

Marketing Copy

Modes

Writing copy workflow

1. Gather context

2. Build the avatar (when needed)

3. Apply the framework

4. Generate variations

5. Polish

Reviewing copy workflow

Checklist audit (quick)

Deep critique (thorough)

Key principles (always apply)

Reference library