marketing-copy

name	marketing-copy
description	Write, review, and critique marketing copy using proven copywriting frameworks. Use when the user asks to write or generate sales copy, headlines, bullet points, email teasers, email sequences, sales letters, sales pages, landing page copy, social media ad copy (Facebook, Instagram, LinkedIn), product descriptions, Amazon listings, or webinar registration copy. Also use when the user asks to review, critique, audit, score, or improve existing copy. Frameworks include customer avatar definition (F.R.E.D.), headline formulas, the ultimate bullet formula (feature + benefit + meaning), PAS / benefit / before-after-bridge sales formulas, email subject-line patterns, offer building and risk reversal, stealth closes, hooks and angles, and swipe file methodology. Produces multiple variations by default.
license	MIT

Marketing Copy

Frameworks adapted from Jim Edwards' Copywriting Secrets (31 secrets). Principles are presented as universal craft; consult the reference files for detailed templates and examples.

Modes

Mode	When to use	Behavior
Quick (default)	User wants copy now	Infer avatar and formula from context; produce immediately
Guided	User says "help me write" or context is thin	Ask F.R.E.D. questions first, then produce

If critical information is missing (product, audience, desired action), ask before generating regardless of mode.

Writing copy workflow

1. Gather context

Determine from the request or by asking:

• Product/service: What are we selling?