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CEO marketing strategy using the Promoter Blueprint — Traffic, Holding Pattern, and Selling Events with AI-assisted campaign compression
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The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.
The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).
Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.
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| name | Jonathan Courtney — CEO Marketing Strategy |
| description | CEO marketing strategy using the Promoter Blueprint — Traffic, Holding Pattern, and Selling Events with AI-assisted campaign compression |
| version | 2.0 |
| format | completion-engine |
| workflows | 2 |
Jonathan Courtney is the CEO of AJ & Smart, a multi-seven-figure entrepreneur with 14 years of direct response marketing experience. His core framework — the Promoter Blueprint — diagnoses the #1 failure mode of AI-enabled solopreneurs: building without promoting. He provides a complete marketing system that positions AI tools as support infrastructure for the CEO's real job: generating traffic, warming audiences, and running selling events.
| # | Workflow | Produces | Use When |
|---|---|---|---|
| ceo | CEO Strategic Growth Audit | CEO Strategic Roadmap & Systems Audit Report | A founder is stuck in 'building mode' or has traffic/audience but isn't seeing consistent revenue growth |
| high | High-Velocity Campaign Sprint | Ready-to-Launch Campaign Asset Kit (Lead Magnets, Event Scripts, and Promo Sequences) | You need to convert existing content into leads and execute a high-converting selling event in a single half-day session |
5 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
skills/jonathan-courtney-marketing/references/prompts-v2/01-promoter-blueprint-audit.mdskills/jonathan-courtney-marketing/references/prompts-v2/02-selling-event-architect.mdskills/jonathan-courtney-marketing/references/prompts-v2/03-content-to-lead-magnet.mdskills/jonathan-courtney-marketing/references/prompts-v2/04-campaign-compression-engine.mdskills/jonathan-courtney-marketing/references/prompts-v2/05-builder-trap-intervention.md