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Lead magnet strategy using the 4-type taxonomy and 5-rule scorecard from 100+ tested lead magnets and $25M in revenue
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The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.
The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).
Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.
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| name | Stockton Walbeck — Lead Magnet Mastery |
| description | Lead magnet strategy using the 4-type taxonomy and 5-rule scorecard from 100+ tested lead magnets and $25M in revenue |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
Invoke with:
@stockton-walbeckor lead magnet / lead gen / opt-in strategy requests Stockton Walbeck's framework reduces all lead magnets to 4 types (Clarifier, Sampler, Starter, Shortcut) and scores them against a 5-rule scorecard that predicts revenue potential. The critical insight: Rule 5 (obvious next step to your paid offer) is the only rule that determines profitability — you can ace the other four and still make zero money. Built from 100+ real lead magnets, 1.5M+ emails capt
| # | Workflow | Produces | Use When |
|---|---|---|---|
| lead | Lead Magnet Strategy & Ideation | Lead Magnet Concept & Launch Plan | You are starting from scratch and need to identify the right lead magnet to build for your specific audience. |
| lead | Lead Magnet Profitability Optimization | Lead Magnet Performance Audit & Offer Bridge | You have an existing lead magnet that is capturing emails but failing to convert those leads into paid customers. |
| multi | Multi-Touch Lead Gen Architecture | Multi-Stage Lead Magnet Funnel Blueprint | You are designing a high-ticket or long-cycle sales process that requires multiple value-driven touchpoints to build trust. |
5 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
skills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-5-rule-audit.mdskills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-funnel-architect.mdskills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-idea-generator.mdskills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-offer-bridge.mdskills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-type-selector.md