stockton-walbeck-lead-magnet-mastery

name	Stockton Walbeck — Lead Magnet Mastery
description	Lead magnet strategy using the 4-type taxonomy and 5-rule scorecard from 100+ tested lead magnets and $25M in revenue
version	2.0
format	completion-engine
workflows	3

Stockton Walbeck — Lead Magnet Mastery

Invoke with: @stockton-walbeck or lead magnet / lead gen / opt-in strategy requests Stockton Walbeck's framework reduces all lead magnets to 4 types (Clarifier, Sampler, Starter, Shortcut) and scores them against a 5-rule scorecard that predicts revenue potential. The critical insight: Rule 5 (obvious next step to your paid offer) is the only rule that determines profitability — you can ace the other four and still make zero money. Built from 100+ real lead magnets, 1.5M+ emails capt

Available Workflows

#	Workflow	Produces	Use When
lead	Lead Magnet Strategy & Ideation	Lead Magnet Concept & Launch Plan	You are starting from scratch and need to identify the right lead magnet to build for your specific audience.
lead	Lead Magnet Profitability Optimization	Lead Magnet Performance Audit & Offer Bridge	You have an existing lead magnet that is capturing emails but failing to convert those leads into paid customers.
multi	Multi-Touch Lead Gen Architecture	Multi-Stage Lead Magnet Funnel Blueprint	You are designing a high-ticket or long-cycle sales process that requires multiple value-driven touchpoints to build trust.

Quick Reference

• Genius Context: genius.md — load before any workflow
• Legacy Prompts: references/_legacy-prompts/ — archived atomic prompts

Execution Prompts (structure-pure v2)

5 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• Lead Magnet Audit Report — [LEAD MAGNET name] — skills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-5-rule-audit.md
• Multi-Touch Lead Magnet Funnel Blueprint — [BUSINESS] — skills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-funnel-architect.md
• Lead Magnet Idea Bank — [BUSINESS] — skills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-idea-generator.md
• Bridge Architecture Document — [PAID OFFER name] — skills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-offer-bridge.md
• Lead Magnet Prescription — [BUSINESS/OFFER] — skills/stockton-walbeck-lead-magnets/references/prompts-v2/lead-magnet-type-selector.md